Lecture Plan DMTT Workshop

Digital Marketing Tools, Techniques & Strategies

Workshop Session Plan

By

InnoServ Solutions Pvt. Ltd.

August 14

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Program / Workshop Duration: 2 Days Day 1 : 8 Hrs (6.5 Hrs Training, 1 Hr Lunch Break, 2 Tea Breaks of 15 Min) World of Digital Marketing & its impact on Marketing: 1 Hr

Introduction to Digital Marketing

Traditional Vs Online Marketing

Need for Digital Marketing

Components of Digital Marketing

o SEO, SEM / PPC, SMM, Affiliate Marketing, Email Marketing, Online

Advertising

Introduction to Social Media

Social Media Revolution

What is Social Media?

Social Media Classifications

Social Media Marketing and its benefits

Case Study – Integrated Digital Marketing Strategies: 30 Min Search Engine Optimization: 15 Min

Importance of SEO

On Page & Off Page

Search Engine Marketing : 15 Min

What is SEM and its benefits?

Key concepts explained - Pay Per Click, CPM, CPC, CTR, Quality Score, Edge Rank, Bids,

Google AdWord: 2 Hrs

Introduction to Google Ad-word Platform

Search Network

Display Network

Google Ad Formats (Text, Image & Video)

Concept of Keywords

Campaign, Ad Groups, Ads

Max CPC & Bidding

Quality Score

How to setup a Google AdWord Account?

How to Setup a Campaign?



How to do the ad targeting?

How to create an Ad?

Assignment: Hands on Exercise to Setup a complete campaign: 30 Min LinkedIn & LinkedIn Advertising - 1 Hr SlideShare - 15 Min Blogs, Blogger, Wordpress – 15 Min

Day 2: 8 Hrs ( 6.5 Hrs Training, 1 Hr Lunch Break, 2 Tea Breaks of 15 Min) Twitter – 1 Hr

Introduction to Twitter

@Mentions, @Replies, Retweets

Concept of Hashtags

Twitter for Business

Twitter Advertising

Hands On and Case Study

Facebook – 2 Hrs

Facebook Profile

Facebook Page

Setting up a Facebook Page

Effective Page Management

Importance of Engagement & Page Content

Introduction to Page Insights – Facebook Analytics

Introduction to Facebook Ads

Type of Facebook Ads

How to setup an ad campaign?

Type of Bidding

Location Targeting

Concept of ‘Interests’

Ad analytics

Hands on & Case Study

YouTube Channel – 30 Mins

Types of Channel

How to setup a channel?

YouTube Analytics

YouTube Ads



Digital Marketing Strategies – 2 Hrs

How to develop Digital Marketing Strategies?

Introduction - RACE Framework

Various Real time Cases discussed and solutions explained

Assignment is given to develop Digital Strategy based on live project – 30 Mins Introduction to Social Media Dashboard – HootSuite – 30 Mins

Notes:

The course will have many case study along with videos to explain the concepts and real life

implementation of the Digital Marketing tools and techniques.

Various live projects / current cases are demonstrated live.

Several assignments will be given in the class to be done practically like creating a

Facebook page, setting up of Facebook ad, setting up of a google campaign, development

of a digital marketing case study.

Infrastructure Requirements:-

Internet enabled lab / Wifi environment with a decent internet bandwidth for all

participants with basic computer systems / laptops for practicals

Free access to digital platforms like Facebook, Twitter, LinkedIn, Youtube etc.

Projector connected laptop / computer system for the speaker

A clip on microphone (Collar Microphone system) and a sound system to support audio

video play back (A Lot of case studies to be taken are video based)

White Board / Black board with markers



Faculty Profile Rahul Jain Founder Director, InnoServ Solutions Pvt. Ltd. Chief strategist, InnoServ Digital

Rahul Jain has an overall work experience of 13+ years in the areas of start-up operations, product launches, business development, corporate sales and strategic alliances. Rahul has been in leadership role with some of the most specialized companies in SAP Education in India, where he has been successfully able to market the products through online promotional channels.

As a marketer Rahul has been a specialist for marketing cost optimization and an innovator for various cost effective marketing and branding campaigns for business. From early days of Digital Marketing, Rahul has been practicing advance digital / online marketing techniques in business.

At present, Rahul is leading company’s Digital Marketing Consulting arm – InnoServ Digital. Under his leadership InnoServ Digital is currently managing high value and strategic digital marketing consulting projects of clients from diversified verticals like Politicians, Media and Entertainment, Education Business and SMEs.

Having deep interest in academia, He has been conducting regular sessions/workshops under the InnoServ Digital Learning Services at various platforms including leading colleges like SIBM Pune, SICSR Pune, IICMR Pune, ASM Group Pune, Prestige Institute of Management & Research Indore among others.

A born leader, Rahul has managed large teams and many of his team members has embarked on the journey of entrepreneurship which is a good testimony of his leadership development skills. Rahul is socially very active and was recently appointed as the Secretary of Rotary eClub of Pune.

Lecture Plan DMTT Workshop

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