Lecture on Creativity and Innovation

8/10/2019 Lecture on Creativity and Innovation

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Creativity & Innovation

NIRAJ B


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A "new" idea is a combination ofold elements.

It is your ability to combine ideas ina unique way or to make usefulassociations among ideas.

"There is virtually no problem youcannot solve, no goal you cannotachieve, if you know how to applythe creative powers of your mind,like a laser beam, to cut throughevery difficulty in your life and your

work."

How..


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Individual Creat

Creative people can be said to have:

A particular Style

Originality

Competence

Experience

Determination

Flexibility

Positive outlook


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Organizational Hurdles in Creati

Freedom is the greatest when the ground

rules are clear. Chalk out the playing field

and say, Within those lines, make any

decision you need.- Dick Brown, chairman

CEO of EDS

An originator ca creative idea.

At each level of

the idea gets

refined

Thus till the t

idea gets im

would have go

number of hurd


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Organizational Creativity Vs

Individual Creativi

Organizational

Creativity

High

Low

Individual CreativityLow

Organizations based on

continuous development,

on systematic research of

efficiency

Few innovations, just

imitations

Successful organi

High rate of innov

Low rate of innov

sometimes radica

entrepreneurial s

individuals


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Innovation

Innovation is about creating value and

increasing efficiency, and therefore

growing your business.

"Without innovation, new products, newservices, and new ways of doing business

would never emerge, and most

organizations would be forever stuck

doing the same old things the same old

way."

Innovation is a process of taking new ideas to satisfied custoconversion of new knowledge into new products and services.
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Innovation Strategie

Financial backing to innovation

Give opportunities to employees

Skillful recruitment policy

Information from outside the

organization

Target being set for innovation

Employees should be rewarded


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Principals of InnovatIdeas are fragile.

All ideas have value and should be

given a hearing.

The originator of an idea needs

assistance in idea enhancement and inpromoting the idea internally.

The originator is the initial advocate of

an idea and should be actively

involved in its development.

Only ideas which have been enhanced

to demonstrate potential value will be

brought to management.


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Principals Contd

Both marketing and technicalissues need to be addressed in the

development of an idea.

Differences among peopleconstitute a strength, not a

weakness.A mediator is often necessary to

facilitate the communication of

people from different cultures and

who may possess clashing

personalities.


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Process of Innovatio

The Innovation proce

depicted as a series

each getting progressiv

Typically sixty ideas in

funnel only produce

innovation.

The funnels are labeled

phases in the procgeneration, idea

feasibility and impleme


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Effectiveness Criteria for an Inn

process

Implement a few ideas at regular intervals

Ensure feedback takes place - there must be com

channels to originators.

Screening system should be simple, understood by e

Ensure the system is promoted

Transform ideas into reality at a reasonable spe

system is too slow we may be too slow to react to

pace and turn off idea originators.


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Why Bother?

Survival

Belief

Climate: - Challenge,Freedom, Idea time,

Idea support, Conflicts,Debates, Risk-taking

Passion

Grow or Improve


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Top ten innovative companie

IndiaUNIQUE IDENTIFICATION AUTHORITY - For amassing

biometric identification to activate benefits for millions of

ZIPDIAL - For dialling into the very Indian "missed call"

tactic.

INNOZ - For bringing the Internet to India's vast und

masses.

GOONJ - For galvanizing a behaviour shift in urban Ind

those in need.

ERAM SCIENTIFIC SOLUTIONS - For improving the count

public-toilet network.


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Top ten contd.

MITRA BIOTECH - For rethinking conventional cancer dby applying data analytics.

INTERVIEWSTREET - For levelling the playing ground f

over the world.

MYDENTIST - For putting smiles on thousands of

Starbucks-inspired chain of dental offices.

OLACABS- For smoothing the journey of India's growin

car rental market.

CLOUDNINE - For delivering world-class services and h

expectant mothers.


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Thank You!

Lecture on Creativity and Innovation

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