Creativity Innovation
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Transcript of Creativity Innovation
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Managing Creativity and InnovationWilliam Y. Jiang, Ph.D.Professor and Department Chairof Organization and ManagementSan Jos State University Tel: 408-924-3551Email: [email protected]
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ObjectivesDescribe the creative processExplain the personality traits of creative peopleExplain how the four cognitive creativity skills are promoted by creativity techniques.List the five categories of characteristics that distinguish creative people from noncreative peopleExplain the organizational conditions that hinder and promote creativity
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Innovation - DefinedInnovation is the implementation of new ideas at the individual, group or organizational level
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Creativity - DefinedCreativity is the development of ideas about products, practices, services, or procedures that are novel and potentially useful to the organization
Eureka!
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What Does It Take to Be Creative?Time
Hard work
Mental energy
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The Creative PersonHow are they different?
Personality Traits Cognitive Creativity SkillsDomain-specific KnowledgeIntrinsic Motivation
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Characteristics of Creative People
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Personality Traits of Creative PeoplePersistenceSelf-confidenceIndependenceAttraction to complexityTolerance of ambiguityIntuitiveness
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Personality Traits of Creative PeopleHave broad interestsAre energeticDrive to achieveLove their workTake risks
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Cognitive Creativity SkillsThink creatively
Generate alternatives
Engage in divergent thinking
Suspend judgment
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Domain-Specific Knowledge Develops ViaEducationTrainingExperienceContextualKnowledge
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Creativity EnhancersFocus on intrinsic motivationCreativity goalsDevelopmental feedbackSupportive supervisionHealthy competitionParticipative decision makingAutonomy
Hire creative peopleEnriched, complex jobsProvide resourcesClear organizational goalsInstructions to be creativeRecognize and reward creativityEncourage risk takingNo punishment for failure
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Creativity EnhancersWorkforce diversityInternal and external interactionDiverse teams skilled at working togetherSupportive climateOrganizational culture the promotes innovationFlexible, flat structuresClose interaction and relationships with customers
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How Can OrganizationsFoster Creativity?Hire creative & diverse workforceDesign complex & challenging jobsSet clear org. goalsRecognize & reward creativitySet creativity goalsUse diverse teamsCreate the rightorg. cultureProvide resourcesesp. timeBe Creative!
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Management Style and CreativityEncourage risk takingProvide autonomyEncourage productivity - sweat equitySupportive supervision, climate, and work groupParticipative leadership
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Organization Design and CreativityFlexibleFlatStructuresInternal &External InteractionClose Contact w/ CustomersThat promote
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Creativity KillersExcessive focus on extrinsic motivationLimits set by superiorsCritical evaluationClose, controlling supervisionCompetition in a win-lose situationControl of decision makingControl of information
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Stages in the Creative ProcessPreparationIncubationVerificationIllumination
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Flow - DefinedFlow (autotelic experience) occurs when people experience a state of effortless concentration and enjoyment
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Creative Thinking TechniquesBrainstorming RulesExpressiveness - Say whatever ideas come to mind without focusing on constraintsNon-evaluation - No criticism allowed; all are valuableQuantity - Produce as many ideas as possibleBuilding - Expand on other peoples ideas
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Creative Thinking TechniquesBrainwriting
Hybrid of both individual and group brainstorming
Produces more ideas than brainstorming