Lecture 4girisimcilik.mustafaergen.com/.../10590997/lecture4-web.pdf · 2020-02-16 · Koc...
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Lecture 4 Internet Web 0.0, 1.0, 2.0, 3.0, … and SoLoMo Mustafa Ergen
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Outline
¡ Web 0.0
¡ Web 1.0
¡ Web 2.0
¡ Web 3.0+
Venture Capital History
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Concept of Knowledge Sharing
¡ Augmentation of Men Intellect
• Formatting directives
• Context-sensitive help
• Distributed client-server architecture
• Uniform command syntax
• Universal "user interface" front-end module
• Multi-tool integration
• Grammar-driven command language interpreter
• Protocols for virtual terminals and remote procedure call protocols
• Compliable "Command Meta Language"
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Concept of Knowledge Sharing
¡ The mouse
¡ 2-dimensional display editing
¡ In-file object addressing, linking
¡ Hypermedia and outline processing
¡ Flexible view control and multiple windows
¡ Cross-file editing
¡ Integrated hypermedia email and hypermedia publishing
¡ Document version control
¡ Shared-screen teleconferencing
¡ Computer-aided meetings SRI -> Xerox Parc -> Apple -> Microsoft -> Open Source
•
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Web 0.0
¡ Early Predecessors ¡ Telegraph ¡ Facsimile Phone (1842) Alexander Bain ¡ Telephone (1876) Alexander Graham Bell
¡ (Who do you call ?) ¡ Memex (1945) Vannevar Bush
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1809 1842 1876 1945 1960
Foundation of Dreams
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History of Internet
¡ The Internet was the result of some visionary thinking by people in the early 1960s who saw great potential value in allowing computers to share information on research and development in scientific and military fields.
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Web 0.3 (Alpha)
¡ Arpanet (Advanced Research Projects Agency Network),
¡ U.S. afraid of U.S.S.R. and China disrupting communications
¡ Lo…(gin) and the network crashed (1969) UCLA to SRI (Stanford)
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ARPANET
¡ J.C.R. Licklider of MIT, first proposed a global network of computers in 1962, and moved over to the Defense Advanced Research Projects Agency (DARPA) in late 1962 to head the work to develop it.
¡ Leonard Kleinrock of MIT and later UCLA developed the theory of packet switching, which was to form the basis of Internet connections.
¡ Lawrence Roberts of MIT connected a Massachusetts computer with a California computer in 1965 over dial-up telephone lines. It showed the feasibility of wide area networking, but also showed that the telephone line's circuit switching was inadequate.
¡ Kleinrock's packet switching theory was confirmed. Roberts moved over to DARPA in 1966 and developed his plan for ARPANET. These visionaries and many more left unnamed here are the real founders of the Internet.
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Internet evolution
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Web 0.5 (Beta)
The Web - CERN Publishing on NeXT (1989)
Tim Berners-Lee
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Web 0.7 (Beta)
¡ FTP Gopher, Archie, Verona,… (1990 onward)
¡ University of Illinois Mosaic – Netscape (1993)
Marc Anderson
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In 1994, 23% of the world’s Internet users are in Silicon Valley and Apple has more domain addresses than China In 2010, China has more Internet users with over 300 million people.
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Internet Web 1.0
1993 U.S. Congress enacted .com legislation
1995 Internet commerce is a $ 0 billion industry
2010 Internet commerce advertising is $25 billion,
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Len Bosack and Sandra Lerner
Jerry Jang and David Filo
Jeff Bezos
Woz and Jobs
Pierre Morad Omidyar
Steve Kirch ($10 million )
Foundation of Dreams
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Web 1.0
¡ A company card
¡ A call to action: email
¡ A button
¡ A shop
Search for online viability
Read Only Web
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Web 2.0 Network effect
¡ Power of links
¡ Power of collaboration
¡ Power of content and reach
¡ Power of friends
Web 2.0 is a social change
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Internet Web 2.0
Tim O’Reilly (Web 2.0 Vision)
Web 1.0 Web 2.0
DoubleClick --> Google AdSense
Ofoto --> Flickr
Akamai --> BitTorrent
mp3.com --> Napster
Britannica Online --> Wikipedia
Personal websites --> blogging
Evite --> upcoming.org and EVDB
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• Domain name speculation --> search engine optimization
• Page views --> cost per click • Screen scraping --> web services • Publishing --> participation • Content management systems --> wikis • Directories (taxonomy) --> tagging
("folksonomy") • Stickiness --> syndication
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AUDIO
BLOGGING
BOOKMARKING
CALENDAR
CHAT
COLLABORATION
COLLECT
COMIX
COMMUNICATION
COMMUNITY
CRM
DBASE
DESIGN
DICTIONARY
ECOMMERCE
ECONOMY
E-LEARNING
FILESHARING
FINANCIALS
FUN
GAMBLING
GAMES
HOSTING
IDENTITY
IMAGES
IMAGING
JOBS
KNOWLEDGE
LISTS
MAPPING
MARKETING
MEMO
MULTIMEDIA
NEWS
OFFICE
OS
OUTLOOK
POLLS
PORN
PORTAL
POWERPOINT
PROJECTS
PUBLISHING
READ
RSS
SCHEDULING
SEARCH
SOFTWARE
STATS
TAGGING
TASK MANAGER
TEXT
TEXT2SPEECH
TIME MANAGEMENT
TRACK & TRACE
VIDEO
VOICEMAIL
WEB2FEED
WIFI
WIKI
WISHLIST
WORD
WRITE
VENTURE CAPITAL
Web 2.0
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Web 3.0 – Semantic Web
¡ Today’s Web is about documents
¡ The semantic web is about things
¡ It can recognize people, places, events, companies, products, movies, etc.
¡ It can understand the relationships between things,
¡ Semantical annotations into the data
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Internet Web 3.0 +
Creating the future: ¡ Web 3.0
¡ Google AdSense -> Pay for transaction
¡ Flickr -> Photosynth
¡ BitTorrent -> Holodeck
¡ Napster - > Pandora
¡ Wikipedia -> seti@home,- Crowd sourcing
¡ Blogging ->Tweeting
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Internet Web 3.0 +
• Upcoming.org -> Spontaneous Crowd Formation
• Search Engine Optimization -> Anticipating Needs and Solutions
• Cost per click -> Sales Commission
• Web services -> Cloud Hosting
• Publishing --> Participation
• Wikis -> VR Collaboration
• tagging ("folksonomy") - > Augmented Reality
• Syndication -> The Symantec Web
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Web 3.0 Looks Like
The future:
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Internet Web 3.0 +
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Tools for creating the future: • Social networking: Facebook, Twitter & FourSquare
• Augmented reality: Second Life, Spore, and Sims
• Open collaboration: Peer-to-peer, Virtual Projects, Viral Learning, Crowd Sourcing
• Smart Phone Devices & Sensors: Classrooms, Communities, Clustering, & Shared Knowledge
• Ubiquitous Computing: Monitor the world around us
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After Internet ---- Business Plan 2.0
1. Find the Problem
2. Find the Solution
3. Find the Customer
4. Iterate (and be passionate about it)
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(no business plan)
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TRENDS
¡ Social
¡ Local
¡ Mobile
¡ Cloud
¡ SoLoMo: Social+Local+Mobile
¡ Mobile TV
¡ 3G, 4G – LTE, Small Cells, WiMAX,
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Social
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Cloud
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Mobile
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iPhone
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