Lecture 2 Organizational Communication

M.Ajmal KhurshidM.Ajmal Khurshid

Organizational Organizational CommunicationCommunication

The role of communication in The role of communication in businessbusiness

Some quotes on communicationSome quotes on communication

Main categories of communicationMain categories of communication

Communication networks of the Communication networks of the organizationorganization


The Role Of Communication In The Role Of Communication In BusinessBusiness

Communication is a an essential and major Communication is a an essential and major part of business or any organization.part of business or any organization.

Performance is judged by one’s ability to Performance is judged by one’s ability to communicate. communicate.

Improving your communication skills Improving your communication skills improves your chances for success in business.improves your chances for success in business.


Business needs and rewards people who canBusiness needs and rewards people who can

Communicate, for communication is vital to business Communicate, for communication is vital to business operations.operations.

But good communicators are scarce.But good communicators are scarce.

So, if you can improve your communication skills, you So, if you can improve your communication skills, you increase your value to business and business will reward you. increase your value to business and business will reward you.

Communication vital to every part of businessCommunication vital to every part of business

Workers, executives, sales people, production supervisors, Workers, executives, sales people, production supervisors, research specialistsresearch specialists; all receive and send information as they ; all receive and send information as they conduct their work.conduct their work.


Some Quotes On Communication By Some Quotes On Communication By Real World BusinessmenReal World Businessmen

““Communication has a direct effect on productivity. If, it is clear, people Communication has a direct effect on productivity. If, it is clear, people know what is expected and work gets done effectively”. know what is expected and work gets done effectively”. (Rosemary (Rosemary

Lenaghan, Controller Catholic Charities, U.S.A.)Lenaghan, Controller Catholic Charities, U.S.A.)

““Good communication skills are necessary in any job, but especially in Good communication skills are necessary in any job, but especially in positions that involve interactions with clients and company management. positions that involve interactions with clients and company management. You must be able to clearly, concisely and eloquently convey information You must be able to clearly, concisely and eloquently convey information

and ideas to the people.” and ideas to the people.” (Greg P. Tesone, Banking Analyst) (Greg P. Tesone, Banking Analyst)

““The importance of communication increases as one moves from lower to The importance of communication increases as one moves from lower to higher cadre or from smaller to larger organization.” higher cadre or from smaller to larger organization.” (Peter Drucker)(Peter Drucker)

““It continues to amaze me that with the technology available today, I It continues to amaze me that with the technology available today, I continue to receive correspondence with errors. These errors have continue to receive correspondence with errors. These errors have

significant impact on my perceptions of the individual, the company and significant impact on my perceptions of the individual, the company and the product or service.” the product or service.” (Mike Rook, Procurement Manager, U.S.A.)(Mike Rook, Procurement Manager, U.S.A.)


Main Categories Of CommunicationMain Categories Of Communication

There are There are three three categories of categories of communication in business: communication in business:

1.1. Internal operational communicationInternal operational communication

2.2. External operational communicationExternal operational communication

3.3. Personal communicationPersonal communication


1.1. Internal operational communication:Internal operational communication:

All the communication that occurs in conducting All the communication that occurs in conducting work within a business is classified as internal work within a business is classified as internal operational communication. operational communication.

It is done among the business’ workers to It is done among the business’ workers to implement the business operating plan (procedure implement the business operating plan (procedure that business has developed). that business has developed).

It can takes many forms: It can takes many forms: orders, oral exchange orders, oral exchange among workers, assembly reports, records and e-among workers, assembly reports, records and e-mail messages etc. mail messages etc.


2.2. External Operational Communication:External Operational Communication:

Work related communication with people outside the business.Work related communication with people outside the business. With With suppliers, service companies, customers and the general suppliers, service companies, customers and the general

publicpublic.. It includes: It includes: direst selling, descriptive brochures, telephone direst selling, descriptive brochures, telephone

callbacks, advertisements (planned publicity), public relations callbacks, advertisements (planned publicity), public relations (civic-mindedness) and letter writing(civic-mindedness) and letter writing..

Both internal and external communications are vital in Both internal and external communications are vital in today’s complex and competitive business society. today’s complex and competitive business society.


3.3. Personal Communication:Personal Communication:

It is non-business related exchanges of It is non-business related exchanges of information and feelings among people information and feelings among people ((social animals)((social animals)

It affects workers’ attitudes and attitudes It affects workers’ attitudes and attitudes affect workers’ performanceaffect workers’ performance. .


Networks of Organizational Networks of Organizational CommunicationCommunication

In an organization there existsIn an organization there exists two two types of types of networks:networks:

1.1. The formal network (downward) The formal network (downward)

2.2. The informal network (upward) The informal network (upward)


1. The Formal Network1. The Formal Network

The formal lines of flow are like arteries in the The formal lines of flow are like arteries in the body- well-established channels of body- well-established channels of information flow.information flow.

Orders, instructions and messagesOrders, instructions and messages down the down the authority structure (hierarchy). authority structure (hierarchy).


2. The Informal Network2. The Informal Network

A secondary network consisting primarily of personal A secondary network consisting primarily of personal communication. It is like the veins in the body. communication. It is like the veins in the body.

It follows no set pattern. It follows no set pattern.


ReferencesReferences Organizational CommunicationOrganizational Communication

by Pickett Laster by Pickett Laster

English for EngineersEnglish for Engineers by Clithe Brasnett

Communication Skills: Stepladders to Success for the Professional

by Richard Ellis - Education - 2003 - 165 pages

www.organizationalcommunication.com.

Lecture 2 Organizational Communication

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