Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

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Lecture 15 Psyc 300A
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Transcript of Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Page 1: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Lecture 15Psyc 300A

Page 2: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Example: Movie Preferences

0

2

4

6

8

10

Romantic Action

Movie Type

Ra

ting

men

women

Men Women Mean

Romantic

3 6 4.5

Action 7 4 5.5

Mean 5 5

Page 3: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

What a Factorial Design Tells You

• Main effect: The effect of an IV on the DV, ignoring all other factors in the study. (Compare means of different levels of IV, while ignoring [collapsing across] other IVs [ i.e., compare marginal means])

• Interaction effect: When the effect of one IV on a DV differs depending on the level of a second IV.

• Interpret the interaction first

Page 4: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Group Exercise: Main Effects and Interactions

• Any questions from p.205 in book?

Page 5: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Example: Psychotherapy Outcome

01

02

0

Pre PostTime

BD

I Sco

re

Cognitve

No Tx

Pre Post MarginalMean

Cognitive

20 10 15

No Tx 20 20 20

MarginalMean

20 15

Page 6: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Group Activity

• For each graph, decide whether there are main effects for each variable and an interaction.

Page 7: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Group Activity: Main Effects and InteractionsMake graphs of the

following situations: Study 1

Study 2

Study 3

Study 4

Var A Var B AxB interaction

p < .05 n.s. p < .05

p < .05 p < .05 p < .05

n.s. p < .05 n.s.

n.s. n.s. p < .05

Page 8: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Factorial Designs: Naming Conventions

• The first number is the number of levels in first IV, second number is number of levels in second IV, etc.

• 2 x 2• 2 x 3• 2 x 2 x 3• Between-subjects,

repeated measures (within), mixed

Page 9: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

A 2 x 3 Interaction

0

2

4

6

8

10

Relaxation Focus Affirmation

Coping Technique

Rat

ing hi stress

lo stress

Page 10: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Analysis of Variance (ANOVA)

• Test statistic for ANOVA is F• Is related to t-test• ANOVA is for multiple levels of IV and

multiple IVsMSbetween

F =MSwithin

• It compares the amount of variability between groups to amount within groups

Page 11: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

ANOVA Source (or Summary) Table

_______________________________________Source df SS MS F .

Between groups 2 65.33 32.67 11.07

Within groups 21 62.00 2.95Total 23 127.33_______________________________________

Page 12: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Interpreting the F statistic (ANOVA)• Hand calculations

– Calculate F (this is Fobtained).

– Compare value with F in table (Table B.3. This is Fcritical). To do this need to know alpha and df.

– If Fobtained > Fcritical, a significant effect.

• In SPSS– Look at source (summary) table– Effects with significance values less

than .05 are significant.

Page 13: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

ANOVA (one way) ExampleDo preschoolers benefit from extra practice in language

skills?Groups: 1=5hrs; 2=10 hrs; 3=20 hrs

1 87 2 87 3 891 86 2 85 3 911 76 2 99 3 961 56 2 85 3 871 78 2 79 3 891 98 2 81 3 901 77 2 82 3 891 66 2 78 3 961 75 2 85 3 961 67 2 91 3 93

Page 14: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Oneway ANOVA: SPSS Output

Page 15: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

Post hoc comparisons

• When there are more than two conditions, a significant F-test tells you that at least two means are different, but not which ones

• To discover which are different, we use post hoc comparisons

• Some of these include Scheffe, Newman-Keuls, Duncan, Tukey tests

Page 16: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

SPSS: Factorial ANOVA, All Between-Subjects IVs (Weight loss data)

Female trainer Female trainer Male trainer Male trainer

Female client Male client Female client Male client

76 65 88 65

78 90 76 67

76 65 76 67

76 90 76 87

76 65 56 78

74 90 76 56

74 90 76 54

76 79 98 56

76 70 88 54

55 90 78 56

Page 17: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

SPSS Data File: Weight Loss Study

Page 18: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

SPSS Weight Loss Study Plot

Page 19: Lecture 15 Psyc 300A. Example: Movie Preferences MenWomenMean Romantic364.5 Action745.5 Mean55.

SPSS Output File: Weight Loss Study