Lebanese Consumer Adoption of Online Banking and Online Retailing
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ﻣﻌﻠﻮﻣﺎﺗﻴﺔ56 2014 49.5 50.5 500 48 90 35 25 10 97.4 89.8 85.6 77 96.5 "" 81.6 94.5 " " " " DGTL#U " " " " What do you do? Student Unemployed Self-Employed Employee 69 % 21 % 0.5 % 9.5 % How old are you? 0.5 % <18 years old 14 % 18-24 years old 48 % 25-35 years old 22 % 36-45 years old 9 % 46-55 years old 6.5 % Older than 55
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It's the digital era; the era of online communities, virtual communication and digitalized business strategies. Change is inevitable, and businesses are embracing the digital revolution! There's no bad news here, and the good news is that the revolution is scoring big on direct sales and ROIs for corporations that are riding this technology wave. Digital business has become a lingua franca for modern business, and customers expect their vendors to speak the language! The question is how can businesses capitalize on this expectation? We are bringing some of the region's top-notch stakeholders together at the 2nd edition of DGTL#U – Beirut, to give them a tangible platform to chat about the latest digital trends, strategies and success stories. Lebanon is not an exception and businesses in the country are fast at adopting and adapting to the technological revolution. Nicolas Sehnaoui, Minister of Telecommunication, once explained how "Lebanon has the ideal conditions to succeed in developing digital technology as it possesses some of the most creative and innovative minds in the Middle East." In order to assess the digital appetite of Lebanese consumers and their preferences when interacting with corporations and brands online, Al-Iktissad Wal-Aamal has conducted a study to examine online habits of Lebanese consumers and take a deeper look at online trends within Lebanon’s leading industry: the banking sector.
Transcript of Lebanese Consumer Adoption of Online Banking and Online Retailing
معلوماتية
562014
49.550.55004890 3525 10
97.4
89.885.6
7796.5 "" 81.6 94.5
""
"" DGTL#U""
""
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
What do you do?
StudentUnemployedSelf-EmployedEmployee
69% 21% 0.5% 9.5%
How old are you?
0.5%
<18 years old
14%
18-24 years old
48%
25-35 years old
22%
36-45 years old
9%
46-55 years old
6.5%
Older than 55
Leb59 1205.indd 56 1/23/2014 9:32:22 AM
201457
79 "" 73.5 "" 59 "" "" 58 " "
""""
50.8 352571.828.651
4370.541.7
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
Where do you usually use internet?
@ Home
89.8%
@ Work
85.6%
In Coffee Shops
39.6%
Antwhere, I have 3G dongle
11.2%
Antwhere, I use 3G on my phone
77%
Do you usually face coverage problems with 3G services in your area?
3G
50% Yes50% Nocoverage problems facing coverage problems
How many times do you access the internet per week?
Timesdays
Timesdays
3-4days
days7days7days7
1% 1.6% 97.4%
Generally, how do you rate the internet service?
51.9%
Fair24.3%
Good
2.2%
Excellent21.6%
Bad
Who accesses the internet daily?
StudentUnemployedSelf-EmployedEmployee
70.9% 21.5% 0.6% 7.0%
12.7%
18-24 years old
51.3%
25-35 years old
21.5%
36-45 years old
8.9%
46-55 years old
5.7%
Older than 55
Female
48.1%
male
51.9%
Leb59 1205.indd 57 1/23/2014 9:32:26 AM
معلوماتية
582014
35 25 53.5 46.5 13.3 40
53
""
57.1 59.7 47.9 33.3
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
Who buys products online?
StudentUnemployedSelf-EmployedEmployee
70.9% 24.8% 0.9% 3.4%
9.4%
18-24 years old
53.8%
25-35 years old
22.2%
36-45 years old
10.3%
46-55 years old
4.3%
Older than 55
Female
46.2%
male
53.8%
Do you buy products online?
Yes
No
Do you have an account on the below social media?
73.5%
94.5
%
79% 55%
31%
59%58%
24%11.5%
3.5%
NONE
Who uses smart phone browsing?
StudentUnemployedSelf-EmployedEmployee
71.8% 20.1% 0.7% 7.4%
13.4%
18-24 years old
52.3%
25-35 years old
22.8%
36-45 years old
8.7%
46-55 years old
2.7%
Older than 55
Female
51%
male
49%
Leb59 1205.indd 58 1/23/2014 9:32:30 AM
201459
23.5
"" 85.3 39.3
19.1 15.6 26
66.7
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
Do you use online banking?
BankBank
I frequently useinternet banking
39.3%
I donÕt useinternet banking
26.0%
I rarely useinternet banking
15.6%
I Sometimes useinternet banking
19.1%
Why don't you use internet banking?
BankBank
My bank dosenÕtoffer internet bankingservices
2.2%
I donÕt have accessto internet
4.4%
I have concernover security
66.7%
Other26.7%
Does any of the banks you deal with offer online banking?
BankBank85.3%Yes
10.2%I donÕt know,I never asked
4.5% No
57.1%
59.7% 77.3%47.9%
4.2% 3.4%
23.5%5%
Mob
ile A
pps
Clo
thes
Cosmetics Groceries Food
Sports ApparelEquipments
Air
line
Tick
ets
Ent
erta
inm
ent
Oth
er
(i.e. games,music, books…)
57.1%
59.7% 77.3%47.9%
4.2% 3.4%
23.5%5%
Mob
ile A
pps
Clo
thes
Cosmetics Groceries Food
Sports ApparelEquipments
Air
line
Tick
ets
Ent
erta
inm
ent
Oth
er
(i.e. games,music, books…)
What kind of products do you mostly buy online?
Leb59 1205.indd 59 1/23/2014 9:32:32 AM
معلوماتية
602014
On which networks is/are your bank/banks active?
93.6 "" 23"" """" "" 57.5 " " 42.5 10 "" Like "" Follow ""
43.711.5 44.8 1 27.8395.717.430.4
17.4
95.2 55.2 4536
معلوماتية
8220142013
"
Born Interactive
Facelift
FOO "
"
Best Marketing International "
MEVP
"" DGTL#U""
Leb58 1202.indd 82 12/19/2013 12:37:46 PM
معلوماتية
82 20142013
"
BornInteractive
Facelift
FOO "
"
BestMarketingInternational"
MEVP
"" DGTL#U""
Leb58 1202.indd 8212/19/2013 12:37:46 PM
I follow then on other channels
None of the above, I donÕt check my banksÕ accounts
on SM networks
I follow my bankon twitter
9.8%I subscribed to their YouTube channel
1.2%I liked its page on Facebook
45.1%I subscribed to my bankÕs updates on
3.7%
I connected with them on Google+
1.2% 2.4% 52.4%
Do you interact with your bank(s) on social media networks?
To check your balance To post enquiries
97.9%
2.1% 10.4% 8.3% 8.3%
4.2% 31.3%To make bank transfers
between my own accounts within the same bank
To make bank transfers between my accounts in
different banks
To pay utilities For private banking
Other
Why do you use it the most?
Leb59 1205.indd 60 1/23/2014 9:32:35 AM
