Learning Services Update

August 2011 Sales Meeting

v2 HBP COMPANY CONFIDENTIAL

Services Mission Statement

To augment the Higher Education customer experience

by implementing alternatives and enhancements to content procurement, delivery and experience

models.

Mission Statement Components

Procurement – how our direct customers get content from HBP

Delivery – how those customers provide content to end users

Experience – the faculty/student experience – how content is used, protected

Categories of Initiatives• Content Procurement Models

How can we best ensure a seamless procurement experience for customers?– Focusing first on Delivery & Experience components first

• Content Delivery ModelsHow can we best ensure a seamless delivery experience for end users?– Deep Linking project (single sign-on capability between customer LMS and our site)– Course Cartridges (allowing customers to locally-host some products)– eProduct Platform (architected platform to enhance delivery models moving forward)– Learning & Content Platforms (the convergence of content and learning platforms)

• Content Experience ModelsHow can we balance support for ideal pedagogy vs. content protection?– Delivery Evolution Initiative (online/enhanced cases; new content formats)– Online Learning Initiative (supporting the use of our products in online environments)– DRM Initiative (evolving our IP protection guidelines)

Learning & Content Platforms

This Summer we conducted a research project to survey emerging content platforms in the higher-ed space.

Research was performed by Learning ServicesIntern Garek Berard

Changing Business Model

Software Companies

Learning Platforms

Distributors

Publishers

ContentTools

Content Aggregator w/ Robust Platform

Content+ Tools

Emerging Trends In Delivery

FY12 FY1302468

1012141618

PDFePubXML

Emerging Trends In Delivery

Delivery Types02468

1012141618

TraditionalOnlineOffline ClientMobile App

Emerging Trends In Experience

• Ubiquitous Platform Features• Highlighting• Note taking• Collaboration between students

• Buy once, Read Everywhere

• Companies are taking the software seriously

Online Learning Initiative

July 2010 Online Learning Summit• Requested student-facing case preparation tool• Requested training and support for using products in online

courses

Accomplishments to Date• Student-facing Case Analysis Coach tutorial (currently in Beta)• Online Learning session within Advanced PCL seminar

School Pilots

BYU-Idaho and Harvard Extension School – both pilots will have the same basic components:

– Webinar overview for faculty facilitated by Bob Kelley (modified version of the Advanced PCL session)

– Student use of the Case Analysis Coach– Ongoing feedback from faculty, including posting about experiences on the

Teaching Post blog– Post-course debrief – assessment of best practices, lessons learned

We then will revise the list of best practices, etc, based on pilot learnings.

Online Learning Primer

During FY12 we’ll also create an Online Learning Primer that summarizes basic best practices, pitfalls to avoid, etc.

It will detail some of the learnings already presented in the PCL session:– Best practices for case-based learning online mirror those of online

learning in general– The PCL pedagogy sets the stage for employing many of these best

practices– LMS and learning platforms now offer powerful technologies to support

collaborative, participant-based pedagogies– There are specific recommendations that can dramatically increase the

successful use of HBP materials in online environments

Questions