Learning from Leaders – Global IP Management Best Practice ... · to gain insights into how...
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Author Chair / Department / etc. © WHU – Otto Beisheim School of Management CONFIDENTIAL 1 © Prof. Dr. Holger Ernst 2018 WHU – Otto Beisheim School of Management Campus Vallendar: Burgplatz 2, 56179 Vallendar, Germany Campus Düsseldorf: Erkrather Str. 224 a, 40233 Düsseldorf, Germany www.whu.edu Excellence in Management Education Learning from Leaders – Global IP Management Best Practice Study
Transcript of Learning from Leaders – Global IP Management Best Practice ... · to gain insights into how...
Author
Chair / Department / etc.
© WHU – Otto Beisheim School of Management
CONFIDENTIAL 1
© Prof. Dr. Holger Ernst 2018WHU – Otto Beisheim School of ManagementCampus Vallendar: Burgplatz 2, 56179 Vallendar, Germany
Campus Düsseldorf: Erkrather Str. 224 a, 40233 Düsseldorf, Germany www.whu.edu
Excellence in
Management
Education
Learning from Leaders –Global IP Management Best Practice Study
© Prof. Dr. Holger Ernst 2018
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
CONFIDENTIAL 2
The global IP management best practice study: Objectives and academic institutions
9 May 2018
USAEUROPE JAPAN
Objectives:
� to gain insights into how companies manage their IPRs on multiple dimensions: e.g. IP management, patent analytics, licensing, organizational issues, IP performance measurement, digitalization of the IP department etc.
� to get insights into global IP Management Best Practices, and its geographical differences, and
� to accelerate research in IP Management, and push it forward as a discipline in the field of strategic management
Prof. Dr. Holger Ernst
Chairholder @ WHU
Technology and
Innovation Mgmt
Prof. Dr. James Conley
Chairholder @ Kellogg
Center for Research in
Technology & Innovation
Prof. Dr. Kazuyuki Motohashi
Chairholder @ UTokyo
Technology Mgmt for
Innovation and Research
© Prof. Dr. Holger Ernst 2018
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
CONFIDENTIAL 3
Confidentiality is a top priority for us, and participating will provide you with valuable benefits and insights
9 May 2018
Confidentiality:
� All information, and individual responses, will be treated strictly confidential. Neither you nor your company’s data will ever be identified by third parties. Only aggregate results will be made available for benchmarking purposes and scientific publications.
� Our confidentiality notice can be accessed and downloaded through the following website:
https://cda.ipXcellence.com
Benefits:
� Participating firms will:
1. receive an individualized benchmarking report incl. the Digital IP Index
2. be cordially invited to our exclusive IP Management conference, where wewill present the findings, and connect you with other IP Management thought
leaders from industry and academics.
© Prof. Dr. Holger Ernst 2018
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
CONFIDENTIAL 4
Framework: The global IP study covers multiple dimensions and has a process orientation (IP Life Cycle)
9 May 2018
The survey will include a set of statements that you need to rate on a five-point Likert scale. You alwayshave the option to either chose “Unknown” or “Confidential”. Additionally, we have several questionswhere you either need to select, for example, the structural positioning of your IP department or to what
percentage you focus your work on licensing, protection-related, and analytics-related topics.Furthermore, we ask how you interact with your innovation teams and to what extend your IP team isintegrated along the overall innovation process. The questionnaire will also include questions on big dataand analytics, monetization, degree of digitalization, use of performance metrics, IP strategy and culture.
© Prof. Dr. Holger Ernst 2018
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
CONFIDENTIAL 5
The global IP study covers multiple countries, industries and blue chip companies.
9 May 2018
USA
EUROPE
JAPAN150+
10+
3
Companies
Industries
Highly-ranked academic institutions
Achieved: 40%(mid April 2018)
Launch: March 2018
Launch: June 2018
Launch: Fall 2018
„I am very thankful that I decided to participate in the study. The topics selected, and questions asked were very
interesting, up-to-date, and future-oriented. The whole survey is designed in a very professional way.
- Vice President IP Management
© Prof. Dr. Holger Ernst 2018
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
CONFIDENTIAL 6
Visit https://ipXcellence.com to Request your Invite Now!
Contact Details
Prof. Dr. Holger Ernst
Chairholder Technology and Innovation Management
Kolin Schunck
Research Assistant and Doctoral Candidate
Chair of Technology and Innovation Management
WHU – Otto Beisheim School of Management
Campus Vallendar, Burgplatz 2, 56179 Vallendar, Germany
Tel.: +49 (0)261-6509-245 | Mobile: +49 160 979 298 17
www.whu.edu
This document is confidential and designed only for the use of the addressee. The illustrations are meant to be the
basis for discussion and are incomplete without any verbal explanation. The distribution of this document to parties
other than the addressee and the release of embodied information is not allowed without prior permission by WHU.
WHU – Otto Beisheim School of Management
9 May 2018
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