Learn How to Promote Your Mobile App
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Transcript of Learn How to Promote Your Mobile App
PROMOTELEARN HOW TO
your
MOBILE APPANTHONY BEYER
Once your apphas beencreated, you'llneed to createa strategy thatwill get itnoticed byconsumers
Marketing
While fullpromotionalcampaigns canbe expensive,there are waysto leverage thetools you haveto get the mostout of yourbudget.
Using Your Resources
Branding
This Entailscommunicatingwhat the app isand who it's for,using minimalimagery that’seasilytransferableacross variousforms of media
BrandingComponents
LogoColor schemeTaglineOtherMessaging
Networking
Share yourprogress andanticipatedrelease detailswith friends andfans. You neverwith whom you'llin contact.
Why talking helps...
Word of mouth is themost effective formof marketing,speaking with otherswho may also sharewith their friends canbe invaluable.
Use Social Media
While speakingdirectly withpeople helps,you shouldcreate a socialmedia presencefor you game aswell.
Benefits of Online
Not only are theseplatforms usuallyfree, using properhashtags andengaging directlywith your audiencecan expand youroverall reach.
Make A Video
Some people learnvisually. Show yourconsumers how touse the productand what they cando with it. Onceagain, this canreach more people.
Be Newsworthy
There areestablishedcommunities withthousands ofsubscribers,looking for an applike yours. Get infront of them.
Make it Count
Do your researchon relevantpublications, findout the type ofcontent for whichthey have anaffinity. Makeconnections andbuild relationships.
For More Information
I've included amuch moredetailed blog onmy website, withlinks to resourcesfor each of thesesteps.
www.anthonybeyer.org
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