14 Tips To Promote Your Mobile App
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Transcript of 14 Tips To Promote Your Mobile App
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14TIPSTOPROMOTEYOURAPP
FABIANDELHAXHEHeadofDigitalStrategy &Transformation
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YOURAPP ISAPRODUCT,MARKETIT!
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HOWDOPEOPLELEARNABOUTAPPSTHEYDOWNLOAD?
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#1APPSTOREOPTIMIZATION(ASO)
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5Source:MobileDevHQ – HowUsers Find Apps
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FOLLOWSTOREBESTPRACTICES
COMPLETEDESCRIPTIONBYUSINGKEYWORDS
CHOOSEASIMPLE,SHORT&EASYTOREMINDNAME
SETTHERIGHTCATEGORY
DESIGNAMEANINGFULICON ADDSELF-EXPLAININGSCREENSHOTS
ALWAYSDESCRIBEUPDATES
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#2APPSTOREADVERTISING(ASA)
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COMINGSOON…
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#3SEARCHENGINEOPTIMISATION(SEO)
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10Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
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#4PAIDMEDIA(SEA,SOCIALADS…)
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12Source:Google/Ipsos,MobileAppMarketingInsights:HowConsumers Really Find andUseYour Apps(U.S.),May2015.
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#5PUBLISH&SHAREADEMOVIDEO
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14Source:Hubspot - http://blog.hubspot.com/marketing/video-marketing-statistics
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#6EMAILMARKETING
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16Source:Monetate
EMAIL MARKETING DRIVES MORE CONVERSIONSTHAN ANY OTHER MARKETING CHANNEL –
INCLUDING SOCIAL AND SEARCH.
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#7SOCIALMEDIA:(ENABLE)SHARE
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#8USECALL-TO-ACTION
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“Why would people do somethingif you don’t ask them to?”
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#9DEDICATEDWEBSITE/LANDINGPAGE
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#10LEVERAGEINFLUENCERS(SOCIALPR)
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#11LEVERAGEEMPLOYEES&NETWORK
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#12MENTIONYOURAPPINEMAILSIGNATURE
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#13ENCOURAGERATINGS
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#14APPLYFORAWARDS
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BONUS
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#15DESIGNADELGHTFULUSEREXPERIENCE
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NEEDHELP?VISITWWW.AFELIO.BE