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Transcript of Lean UX
Lean User Experience
Alberto Mucignat
Better Software
Firenze, 27 giugno 2011
Alberto Mucignat - Lean UX - Better Software 2011
Alberto Mucignat (11 anni in 1 minuto)
2
Design che funziona.
2000 2002 2004 2006 2008 2011
Alberto Mucignat - Lean UX - Better Software 2011 01
What about you?
• Metodi agili?
• Lean?
• Lean UX?
The Elements of User ExperienceA basic duality: The Web was originally conceived as a hypertextual information space;but the development of increasingly sophisticated front- and back-end technologies hasfostered its use as a remote software interface. This dual nature has led to much confusion,as user experience practitioners have attempted to adapt their terminology to cases beyondthe scope of its original application. The goal of this document is to define some of theseterms within their appropriate contexts, and to clarify the underlying relationships amongthese various elements.
Jesse James [email protected]
Visual Design: graphic treatment of interfaceelements (the "look" in "look-and-feel")
Information Architecture: structural designof the information space to facilitateintuitive access to content
Interaction Design: development ofapplication flows to facilitate user tasks,defining how the user interacts withsite functionality
Navigation Design: design of interfaceelements to facilitate the user's movementthrough the information architectureInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding
Functional Specifications: "feature set":detailed descriptions of functionality the sitemust include in order to meet user needs
User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site
Content Requirements: definition ofcontent elements required in the sitein order to meet user needs
Interface Design: as in traditional HCI:design of interface elements to facilitateuser interaction with functionalityInformation Design: in the Tuftean sense:designing the presentation of informationto facilitate understanding
Web as software interface Web as hypertext system
Visual Design: visual treatment of text,graphic page elements and navigationalcomponents
Concrete
Abstract
time
Conception
Completion
FunctionalSpecifications
ContentRequirements
InteractionDesign
InformationArchitecture
Visual Design
Information DesignInterface Design Navigation Design
Site ObjectivesUser Needs
User Needs: externally derived goalsfor the site; identified through user research,ethno/techno/psychographics, etc.Site Objectives: business, creative, or otherinternally derived goals for the site
This picture is incomplete: The model outlined here does not account for secondary considerations (such as those arising during technical or content development)that may influence decisions during user experience development. Also, this model does not describe a development process, nor does it define roles within auser experience development team. Rather, it seeks to define the key considerations that go into the development of user experience on the Web today.
task-oriented information-oriented
30 March 2000
© 2000 Jesse James Garrett http://www.jjg.net/ia/
Alberto Mucignat - Lean UX - Better Software 2011
Cos’è la User Experience (UX)
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Alberto Mucignat - Lean UX - Better Software 2011 01
Cos’è Lean*?
1. Continuously invest on people
2. Promote a culture
of continuous improvement
* Lean Primer, Craig Larman and Bas Vodde
Alberto Mucignat - Lean UX - Better Software 2011
Lean: focus sul valore.
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Utenti Business
Alberto Mucignat - Lean UX - Better Software 2011
Roots of Lean Startup*
7
+= +
* Lean UX fundamentals, Tim McCoy & Janice Fraser
Alberto Mucignat - Lean UX - Better Software 2011
Reducing waste?
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Alberto Mucignat - Lean UX - Better Software 2011 01
La rivoluzione della UX
Alberto Mucignat - Lean UX - Better Software 2011 01
Il design richiede “sprechi”
Alberto Mucignat - Lean UX - Better Software 2011 01
Lean Startup cycles
Alberto Mucignat - Lean UX - Better Software 2011 01
Lean UX cycles*
BuildSketch
Wireframes
Prototypes
ValidateUsability Testing
A/B Testing
Site Analytics
Funnel Analysis
LearnGenerative Research
Ideation
Mental models
Behavior Models
Test ResultsCompetitive Analysis
* Lean UX fundamentals, Tim McCoy & Janice Fraser
Alberto Mucignat - Lean UX - Better Software 2011 01
Start informed
Alberto Mucignat - Lean UX - Better Software 2011 01
Layers of Lean UX
1. UX Strategy
2. Personas
3. Scenari
4. User Stories
Alberto Mucignat - Lean UX - Better Software 2011 01
Keeping the holistic vision(throughout iterations)
U.S. 1
U.S. 2
U.S. 3
U.S. 4
U.S. 5U.S. 7
U.S. 8
U.S. 9
U.S. 6
Alberto Mucignat - Lean UX - Better Software 2011 01
Chi fa iteration planningè UX designer.
Alberto Mucignat - Lean UX - Better Software 2011 01
Multiple discovery moment*
• Biz / tech / design together
• Small, cross-functional,
highly collaborative teams
• Lightweight, informal methods
• Rapid cycles (Build, Validate, Learn)
• Focus on the customer.
* http://joshuaseiden.com/blog/2010/12/agile-ux-lean-ux-customer-development-a-multiple-discovery-moment/
Alberto Mucignat - Lean UX - Better Software 2011 18
Alberto Mucignat - Lean UX - Better Software 2011 01
Head of UX Strategy
1. Ultimate responsible of the product UX
2. Invest continuously on people
3. Continuous improvement
4. C-level equivalent
5. Budget (let’s say we start from 10% of the actual adv budget)
Alberto Mucignat - Lean UX - Better Software 2011
Bonus track:comunicare i cambiamenti.
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Alberto Mucignat - Lean UX - Better Software 2011 26
Alberto Mucignat - Lean UX - Better Software 2011 27
In a startup no fact exists inside the building, only opinions.
-Steven Blank (“Four steps to the epiphany”)
Grazie!
Alberto Mucignat - Lean UX - Better Software 2011 28
Alberto [email protected]
http://www.mucignat.com
http://www.doralab.it