Lean UX framework
17
Lean UX framework Tim McCoy Cooper www.cooper.com @seriouslynow Startup Monthly 4 March 2011 Monday, March 7, 2011
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Tim McCoy - Director, Integrated Product Development at Cooper keynote talk during Startup Monthly milestone #2 event, March 4th, 2011
Transcript of Lean UX framework
Lean UX framework
Tim McCoyCooperwww.cooper.com@seriouslynow
Startup Monthly4 March 2011
Monday, March 7, 2011
UX is customer development
know your audience • understand context • develop target personas
http://www.flickr.com/photos/theklan/1029937633
Monday, March 7, 2011
http://www.flickr.com/photos/bottleleaf/2684002442/
UX is product strategy
define features • priori?ze releases • establish roadmaps
Monday, March 7, 2011
UX is engagement
invi?ng experiences • compelling workflows • desirable products
http://www.flickr.com/photos/jeff-bauche/2230236391/
Monday, March 7, 2011
UX is usability
clear ac?ons • appropriate dialogue • matched expecta?ons
http://www.flickr.com/photos/storm-crypt/3088906421
Monday, March 7, 2011
Lean UX framework
via Janice Fraser, www.luxr.co
Personas
Needs/Goals
Scenarios of Use
Features
Backlog/Releases
1. LOREM2. IPSUM3. DOLORET
Bob can...
people
productBUSINESS THINKING
This Week
(CREATE SKETCHES, WIREFRAMES & PIXELS)
why
what
how
Monday, March 7, 2011
Lean UX cycles
via Janice Fraser, www.luxr.co
THINK
MAKE
CHECK
PrototypesWireframesValue PropLanding PageHypothesesCompsDeployed Code
A/B TestingSite Analytics
Usability TestingFunnel
Sign-ups
Generative ResearchIdeation
Mental modelsBehavior Models
Test ResultsCompetitive Analysis
Monday, March 7, 2011
Lean UX principles+ Design + product management + development = 1 product team
+ Focus on high-‐value issues without losing sight of big picture
+ Test design hypotheses via rapid cycles of think–make–check
+ Externalize your work–be collabora?ve and visible
+ Research with users is the best source of informa?on
+ Know when to u?lize quan?ta?ve and qualita?ve info
Monday, March 7, 2011
Lean UX framework
via Janice Fraser, www.luxr.co
Personas
Needs/Goals
Scenarios of Use
Features
Backlog/Releases
1. LOREM2. IPSUM3. DOLORET
Bob can...
people
productBUSINESS THINKING
This Week
(CREATE SKETCHES, WIREFRAMES & PIXELS)
why
what
how
Monday, March 7, 2011
Personas+ Represent real users and customers+ Express frustra?ons and desires+ Provide focus for product strategy
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
Monday, March 7, 2011
Needs/Goals+ Iden?fy issues you can address+ Suggest opportuni?es for improved experience
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
Monday, March 7, 2011
Business objec@ves+ Your strategic purpose + The tac?cal products you plan to deliver+ Implementa?on environment
Business Thinking
why
what
how
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
Business Strategy Pyramid
Monday, March 7, 2011
Scenarios of Use+ Merge business objec?ves with customer needs
+ Provide context and mo?va?on + Describe people successfully mee?ng goals
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
Monday, March 7, 2011
Features+ Func?onality required to make scenarios possible
+ Created in response to desired behavior+ Specific solu?ons to contextual problems
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
+ Interac@ve map
+ Direc@ons
+ Business hours
+ Venue type filters
+ Price filters
Monday, March 7, 2011
Backlog/Releases+ User stories to design & build features+ Priori?ze stories and cycles towards MVP+ Theme releases contextually–do one thing well not many things poorly
Backlog/Releases
Features
Scenarios of Use
Needs/Goals
Personas
Monday, March 7, 2011
Lean UX framework
via Janice Fraser, www.luxr.co
Personas
Needs/Goals
Scenarios of Use
Features
Backlog/Releases
1. LOREM2. IPSUM3. DOLORET
Bob can...
people
productBUSINESS THINKING
This Week
(CREATE SKETCHES, WIREFRAMES & PIXELS)
why
what
how
Monday, March 7, 2011
Thank you.
delight • inspire • serve
http://www.flickr.com/photos/ucumari/482359366/
Tim McCoyCooperwww.cooper.com@seriouslynow
Monday, March 7, 2011
