Robb Kunz, Co-founder BoomStartup
@robbkunzhttp://about.me/robbkunz

More startups
fail from a lack of customers
than from a failure of product
development...Lean Startup Workshop
Business Model Generation

Ideas:
Valueless, Effortless, Not Executable

Business Plans:
Rarely Right, Go Out of Date, Rarely Executed - Go On the Shelf

Product: Build It and They Will Come

Markets Dynamics Have Changed
Improved Technology Economics, New Startup Processes, Better Access To Funding, Social...

What The Problem?

Lean, ...to reduce wastage

Startup, a set of processes and tools used by entrepreneurs to develop products and markets

Validated Learning Through Customer Discovery, Experiments, and Customer-driven Development...that is measured through iteration.

What Is Lean Startup?

Market ResearchThe New Way

Business
Model
Generation /
ValidationMVP
for
Adoption

Minimal
Viable
Product
(MVP)
Usage

10-12 Clients

Idea?MVP
for
Revenue

Month 1Month 2, 3 & 4Month 5Month 6ATTRACT

INTERACT

TRAN$ACT

+ Problem
+ Solution

Develop Your Hypotheses

What Is Validated Learning?

- LeanLaunchLab
- Google Analytics
- MixPanel

Define Goals & Metrics

Why?

Paper Template: http://www.businessmodelgeneration.com/

Launch Pad Central: https://www.launchpadcentral.com

LeanKit: http://leankit.com/

https://strategyzer.com/app

https://itunes.apple.com/us/app/business-model-toolbox/id431605371?mt=8

Lean Launch Lab: https://www.leanlaunchlab.com/Tools and Solutions

Lets Get Hands On
and
Build A Business Model

Try mobilize a Mentor to help facilitate discussions

Bring all founders / key players together in person

Limit sessions to 2 hours max ---> BREAK IT

Leverage online tools for easy access & updates

Produce several poster size prints for awareness

Get out of the Office To Validate the model

Test it on Companies that are already operating

Record Interviews / Capture Requirements Backlog

Plan, Measure and Revise Continous Iteration

Tricks & Traps for Business Model

Lean Startup / Business Model Books

Google: How to build a startup

Questions?

Robb Kunz, Co-founder BoomStartup
@robbkunzhttp://about.me/robbkunz
rkunz@boomstartup.com

2/28/11

2/28/11

4/6/11