Lean Startup Conference 2012 (Notes & Quotes)
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Notes & Quotes
Lean Startup Conference 2012
presents…
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Eric Ries e Lean Startup / theleanstartup.com / @ericries
If you hate big companies so much, why are you trying to create one?
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Todd Park United States Chief Technology Officer / ostp.eop.gov / @Todd_Park
Open data sets = innovation (see data.gov)
Don’t even think about talking to the VA
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Tendai Charasika EnterpriseCorp / enterprisecorp.com / @XcellentTea
Don’t ask your uncle – the first version of your product won’t be your last!
If you don’t get out of the building, you are missing an opportunity to learn.
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Beth Comstock GE / ge.com / @bethcomstock
Fall in love with the customer problem,
not the solution.
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Jessica Scorpio Getaround / getaround.com / @jessicascorpio
Use prototyping to validate your big idea
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Danny Kim LitMotors / LitMotors.com / @LitMotors
If you’re going to run a car company, build a car.
In 3 months, LitMotors built a full-scale prototype of their car by hand, saving $2.8M in manufacturing
& proving it possible
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Lane Halley Carbon Five / carbonfive.com / @thinknow
Sketching is a form of Making. It can be superior to talking – like a visual shorthand for thinking.
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Matt Brezina Sincerely / sincerely.com / @brezina
10 tips for rapid app development: 1. Minimal viable product 2. Off-brand testing (or test in Canada) 3. De-emphasize visual design – especially off-brand products, not
interaction design, engineers do their own visual design 4. Reuse common components 5. Buy cheap, disposable users – no cross promotion, no PR, buy users
from Stumbleupon, Admob 6. Be comfortable with killing your app and losing customers 7. Use android for quick testing – android apps have no approval, updates
go live in hours, apple updates go live in 7 days, 8. APIs are everything 9. (Missed this one) 10. Minimize interdependencies – “my goal: empower an engineer to have
4-6 hours of uninterrupted magic each day”
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Ron J. Williams Knodes / knod.es / @ronjdub
Just like knowing your body type helps you with fitness, knowing your entrepreneur type helps you with your startup
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Andres Glusman Meetup / Meetup.com / @glusman
Myth #1: People give a damn about ‘lean’
Nobody wants to buy a process. Just start doing it. Myth #2:
People want to test things. People actually like building things. To make it worse, they
wanna make big bets. Test: Sales funnel, Subject Lines, Buttons in email, Onboarding
Flow, Algorithm changes Myth #3:
There’s no room for failure. Myth #4:
You can test your way to a great experience – you end up with an incoherent experience. Design + Lean is the way to go.
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Jocelyn Wyatt IDEO.org / @jocelynw
Speed your thinking by conceptualizing it… even with toilets for Ghana – it helps.
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Adam Goldstein Hipmunk.com / @adamjgoldstein
After enough people ask you a question, you learn certain things that aren’t easy.
You may have to lose a lot of customers.
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Justin Wilcox Customer Development Labs / CustomerDevLabs.com / @Justin_Wilcox
Is your startup a business or a hobby? The question, “How much will they pay?” determines that.
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Alejandro Velez Back to the Roots / backtotheroots.com / @BTTRVentures
Customer engagement with the product moved the vision from
fresh mushrooms to mushroom kits.
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Stephanie Hay FastCustomer / Stephaniehay.com / @steph_hay
Use REAL PEOPLE words to Find, Understand & Choose.
1. Test your messages in adwords
2. Embrace the unsexy words used in organic searches 3. Look at entry points and top content in Google Analytics
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Steve Blank Steveblank.com / @sgblank
Entrepreneurship is about
theory and practice.
People don’t want to buy a quarter-inch drill,
they want a quarter-inch hole
How do you create 10,000 startups?
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George Bilbrey Return Path, Inc. / returnpath.com / @gbilbrey
Prepare for pivoting. Start small and organize for experimentation.
Not every suspect is a prospect. Training will require pivots and iteration.
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Ivory Madison Red Room / redroom.com / @ivorymadison
Numbers you shouldn’t be using: Page views, new members, total members, unique visitors,
percent growth, conversion rate, twitter followers, facebook friends, facebook likes.
Characteristics of actionable metrics: Measure success at your core business
Show or directly relates to revenue Track real, individual customers
Illustrate cause and effect
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Ash Maurya Spark59 / ashmaurya.com / @ashmaurya
Build a continuous feedback loop
Metrics alone aren’t enough –
go beyond numbers
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Leah Busque TaskRabbit / TaskRabbit.com / @labusque
Trying to do everything at once will leave it all poorly.
Understand where to begin –
know your customers.
Be holistic in marketing and customer acquisition.
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Dan Milstein Wingu / @danmil
F.A.E. - Fundamental Attribution Error
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Robert Fan Sharethrough / sharethrough.com / @rfan
Innovate or die.
Disruptive innovation – gets you the hockey stick 1. Create the right environment
2. Set goals and boundaries 3. Milestones and progress checks
When you finish, have a transition plan
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Scott Cook Intuit / intuit.com / @intuit
Mindset leads to behavior. Make experimentation become part of your work.
When results aren’t how you expected, its usually the market trying to show you something.
Change lives so profoundly that they can’t imagine going back.
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Drew Houston Dropbox / dropbox.com / @drewhouston
Live in the future and build what’s missing.
Your vision is a constant – rely on it to guide and inform your decisions.
Set a vision to share with others.
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Marc Andreessen Andreessen Horowitz / a16z.com / @a16z
Neither Tesla nor Spacex could be done as a lean startup
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ese notes and quotes were taken by Chase Jennings @33voices
during a Livestream event in San Diego.
I had to leave early, so many speakers are missing
(as well as valuable insights provided by them).
If you’d like to contribute any additional notes and quotes,
please feel free to leave a comment
or email me at [email protected].
anks! J
NOTE TO THE READER
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Livestream hosted at Vistage in San Diego, CA.
Special thanks to Moe Abdou @moeabdou
Speaker information provided by http://leanstartup.co/
Thanks!
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