Lean personas: discover your real customers
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Transcript of Lean personas: discover your real customers
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Adrian Howard (@adrianh) Lean Persona#AgileInTheCity
2016
https://commons.wikimedia.org/wiki/File:Sketchy_(443136151).jpg
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Adrian Howard (@adrianh) Lean Persona#AgileInTheCity
2016
https://commons.wikimedia.org/wiki/File:Sketchy_(443136151).jpg
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Adrian Howard (@adrianh) Iterative Persona#AgileInTheCity
2016
https://commons.wikimedia.org/wiki/File:Sketchy_(443136151).jpg
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https://commons.wikimedia.org/wiki/File:Cat_on_laptop_-_Just_Browsing.jpg
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http://commons.wikimedia.org/wiki/File:Mr._Maji,_a_long-haired_orange_cat_with_white_muzzle.jpg
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https://www.flickr.com/photos/2top/8507775261/
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http://commons.wikimedia.org/wiki/File:Hello_Kitty-Bremen.jpg
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https://www.flickr.com/photos/hansthijs/3586762234/
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http://memegenerator.net/instance/54376410
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Persona
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https://www.flickr.com/photos/ltangelini/4683559792/
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http://commons.wikimedia.org/wiki/File:The_Thinker_Musee_Rodin.jpg
Analysis & Synthesis
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http://www.slideshare.net/toddwarfel/data-driven-personas
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https://www.flickr.com/photos/hansthijs/3586762234/
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http://commons.wikimedia.org/wiki/File:Rows_of_Bookshelves.jpg
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https://www.flickr.com/photos/baltasar89/15668939281
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http://www.amazon.co.uk/gp/product/B006BVW09G/
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https://www.flickr.com/photos/ykjc9/4143179870/
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Problem?
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Agile
https://commons.wikimedia.org/wiki/File:Extreme_Programming.svg
XP + SCRUM + DSDM + ASD + Crystal + FDD + Pragmatic + etc.
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Lean StartupCustomer Development + Agile + Lean
buildlearn
measure
productdata
ideas
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Lean UXLean Startup + UX + Design Thinking
makethink
check
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Whatever ™You know, for kids!
actionaction
action
thingthing
thing
mightycircle
o’feedback
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Persona problems…• Presented as truth • Large up-front investment of time, money & people • Need a fairly good grasp of our market • Tends to result in set-and-forget persona • Introducing products changes the world
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http://www.uie.com/brainsparks/2008/01/24/personas-are-not-a-document/
Personas are to Persona Descriptions as Vacations are to Souvenir Picture Albums
— Jared Spool
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https://www.flickr.com/photos/library_of_congress/2163462230/
Sam Bossman, VP of Sales
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https://www.flickr.com/photos/powerhouse_museum/3876631361/
Pat Minion, Sam’s PA
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Iterative Persona
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1. Define
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http://www.slideshare.net/clevergirl/luxr-oneday-workshop/73
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From Lean Customer Development by Cindy Alvarez
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https://www.flickr.com/photos/rbowen/1148435913
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Apply the truthiness scale…
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Made up sh*t True
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Made up sh*t True
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http://commons.wikimedia.org/wiki/File:Cat_skeleton_-Booth_Museum,_Brighton_and_Hove,_East_Sussex,_England-20Oct2011.jpg
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2. Refine
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Add structure…
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Made up sh*t True
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TrueStrongWeakGuess
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Add rules…
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TrueStrongWeakGuess
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TrueStrongWeakGuess
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TrueStrongWeakGuess
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TrueStrongWeakGuess
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TrueStrongWeakGuess
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http://memegenerator.net/instance2/4853223
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https://twitter.com/guspower/status/448487628107575296/photo/1
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http://commons.wikimedia.org/wiki/File:Big_Fat_Red_Cat.jpg
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3. Realign
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http://commons.wikimedia.org/wiki/File:International_tidyman.svg
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http://pixabay.com/en/viewpoint-gazebo-lookout-point-99199/
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http://pixabay.com/en/sign-signs-traffic-road-street-39400/
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http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
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The Good, the Bad & the Ugly
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Communicates risk and confidence, not truth
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Lets you get people started quickly & cheaply
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Whole team approach eases adoption
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Embraces change
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Organisation still has to buy in
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Folk forget refine & realign
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http://memegenerator.net/instance/54379154
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Made up sh*t True
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TrueStrongWeakGuess
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http://pixabay.com/en/traffic-sign-road-sign-shield-6664/
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Traditional Lean / Agile
research phases ⟶ research cadences
solo & silo work ⟶ whole team work
deliver truth ⟶ show risk & process
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DO LESSTOGETHERMORE OFTEN
to do
MOREAdrian Howard (@adrianh)
quietstars.com
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