Lean Marketing House - 28 day program
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Lean Marketing House 28 Day Program Building a Sales and Marketing structure of Continuous Improvement has never been so Important
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Description of the 28 day Lean Marketing program presented by Business901. Occurs on a monthly basis.
Transcript of Lean Marketing House - 28 day program
Lean Marketing House28 Day Program
Building a Sales and Marketing structure of Continuous Improvement has never been so
Important
Courses are the Tools:
1. Lean Sigma Marketing Principles
2. Creating a Marketing Value Stream
3. Marketing with PDCA
4. Creating your Marketing Kanban
5. Using A3s in the Marketing Process6. Implementing a Lean Marketing
System
Lean Marketing House28 Day Program
Why Lean Marketing?
Marketing needs a Process
Continuous improvement is a necessity
Metrics are required to judge
the rate and degree of improvement
It’s not your Grandmother’s Lean
Create a Customer Experience
Manage Touch Points!
Manage Marketing Tools!
Get inside your Customer’sBuying Funnel!
P.S. It’s not your funnel anymore.
Kaizen & Learning
Joint Improvement
Information Sharing
Compatible Capabilities
Control Systems
Interlocking Structures
Mutual Understanding
Look into Toyota’s buying funnel!
• Access
• Attract
• Achieve
Create Pull in your Sales and Marketing!
Lean Engagement Teams
Implement in spirals of increasing knowledge of the customer’s situation
New Standards
of creating Value
• Lean• Collaboration• Co-Creation• SD -Logic• Value–in–Use • Gamification• Service Design• Design
Thinking
SALES PDCA Platformfor Customer Engagement!
Team: Date:
Title/Theme:
Background/Definition: Current Conditions:
Target:
Determine Cause/Analysis:
Countermeasures: Implementation:
Follow-up:
Plan
Do
CheckAct
Create A3’s for your Marketing!
Create A3’s to improve performance!
Lean Marketing House28 Day Program
Taking Instruction out of the Webinar
Recorded Webinars for you to watch at your leisure
Workbooks with each webinar
Social Learning Web Community
After Program Assistance on Web Community
Weekly email support
Live Sessions dedicated to Demos and Q & A
Visit the Business901 Website Each Participant will receive the E-Books
Our Mission is to bring Continuous Improvement to Sales and Marketing.
Lean Marketing House
Marketing with PDCA
Marketing with A3
Register
