LEADING FASHION RETAILERIN THE OFF-PRICE SEGMENT

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�mart Fashi� Sho�ingDNA OF KUPIVIP.RU BRAND

PRICE POSITIONINGHaute

Couture

LowPrice

FashionBasicAssortment

20%

30%

25%

25%

20% HAUTE COUTURE BRANDS:Gucci, Dolce&Gabbana, Valentino,Etro, Prada, Philipp Plein,Giorgio Armani

25% PREMIUM BRANDS:Max Mara, Baldinini, Just Cavalli, Escada, Fabi, Furla, Trussardi, Karen Millen, Michael Kors, DKNY, Canada Goose

30% MIDDLE AND MIDDLE+ BRANDS:GAS, Lacoste, Piquadro, Tommy Hilfiger, Gant, Timberland,GEOX, Love Moschino, French Connection

25% MASS MARKET BRANDS:Mango, US Polo, Mexx, Mustang, Tom Tailor, Betty Barclay,Converse, Bench, Marks&Spenser, Camper

OFFPRICE BUSINESS

Company’sfoundation

2008

Investments in the amountof $ 140,000,000

2008

Best Brand Award“Project of the Year”

2011

Office openingin Belarus

2012

Office openingin Kazakhstan

2014

Purchase of Sapato.ru(online footwear &accessories store)

2015

Opening of the first multi-brand store

2015

Топ-20on Forbes List

2015

Opening of four (4) multi-brand stores

2016

Opening of twelve (12) multi-brand stores

2017

Platform for sales of fashion clothes

KUPIVIP GROUP

ABOUT KUPIVIP GROUP

Wide variety:> 1,000 global brands - Middle plus, premium and luxury brands- Purchasing from 2,500 fashion partners worldwide- New arrivals every day

Omni-channel- Ecommerce platform- Network of offline stores - One of the leaders on the mobile (ecom) market:applications for IOS, Android and Windows 10

- Network of own pick-up points

Significant coverage of users in the CIS

- 17,000,000 registered customers- 600,000 unique website visitors per day- More than 1,000,000 mobile app installations per day- More than 350,000 social media followers

Strong famous brand.Customer loyalty- 8 years in the market- ranked 14th on Forbes list- 80% * brand awareness among women

Own warehouse and logistics- Offices in Russia, Germany, Kazakhstanand Belarus

- Warehouses in Moscow, Berlin, Saint Peters-burg, Rostov-on-Don

- Own courier service of 300 sales representatives- Delivery across Russia- Call center with more than 300 operators- Total number of KupiVip Group’s employees – 1,500 +

*aided awareness

OFFPRICE FASHION RETAIL1. THE LARGEST ONLINE STORE OF FASHION CLOTHES AND FOOTWEAR

KEY INDICATORS:• 17,000,000 registered users

• > 4,000,000 unique website users per month

• > 1,000,000 mobile app installations

• Leading types of goods:women’s / men’s / children’s clothes / accessories / cosmetics

• 250,000 new goods every day

• Audience: 90% women / 10% men

OFFPRICE FASHION RETAIL2. NETWORK OF MULTI-BRAND STORES

KEY INDICATORS:• 5 stores in Moscow

• Store space – 1,100 - 1,500 m2

• Leading types of goods:women’s / men’s / children’s clothesaccessories / cosmetics

• 5,000 – 7,500 visitors of one store per week

• Average purchase amount – 3,500 rubles

• Location in the main fashion galleries of shopping centers

• Fashion outlet of global brands

• Audience: 80% women / 20% men

OUR STORES

SM "Shuka"Shukinskaya str., bld. 42

SM "Klen"Starovatutinsky proezd, bld. 14

Neighboring stores: OPENING SOON

PICK-UP POINT • POINT OF RETURN • 1000-1500 М2

• Shopping mall “Gagarinsky”Moscow, Vavilovo str., bld. 3

• Shopping mall “Kalita”Moscow, Novoyasenevsky avenue, bld. 7

• Shopping mall «Shokolad” Reutov, 2nd km MKAD, bld. 2

• Shopping mall "Mosaika"7th Kozhukhovskaya str., bld. 9

• Shopping mall "Vodny"Golovinskoe shosse, bld. 5

CONCEPT OF STORESWindow Display

Checkout Area

CONCEPT OF STORES

PREMIUM BRANDS

CONCEPT OF STORES

Women’s Clothes

CONCEPT OF STORES

Men’s Clothes

CONCEPT OF STORES

Children’s Clothes

CONCEPT OF STORES

Footwear

CONCEPT OF STORES

Household Goods

CONCEPT OF STORES

In each store: there is a pick-up point, whereyou can try on items you ordered online

CONCEPT OF STORES

OUR CUSTOMERSWHO ARE THEY:• 80% Women

• 20% Men

INCOME:Middle and upper-middle

AGE:• 24-50 years

OCCUPATION:• 52% managers

• 11% government employees

• 11% top managers - Mad about brands- Make impulse purchases

BARGAIN HUNTER

SMART SHOPPER

ONLINE AND OFFLINE CHANNELS SYNERGY

KUPIVIP.RU BRAND AND STORE TRAFFIC• High KUPIVIP.RU brand awareness generates more than

40,000 visits per store per month

• During marketing activities store traffic increases up to 2,300 people per day

• Geography of visit of one! KUPIVIP.RU store (example of the store in Gagarinskiy Shopping Center)

KUPIVIP.RU AND STORE TRAFFIC• Up to 60% of store visitors – our online

customers

•Customers of KUPIVIP.RU online store make purchases offline three times more frequently

X 3

ONLINE AND OFFLINE CHANNELS SYNERGY

MARKETING AND STORE TRAFFIC• Marketing budget for KUPIVIP.RU brand support –

about 1 billion rubles

• Advertising campaigns focusing on KUPIVIP.RU and not on particular goods

ONLINE AND OFFLINE CHANNELS SYNERGY

MULTICHANNEL LOYALTY PROGRAMKUPIVIP BONUS• Accrual of 1 bonus ruble for each 30 rubles spent on

purchases in any KUPIVIP.RU store, on website and using our mobile app

• Possibility to pay 100% of the purchase price

EXTENDED SYSTEM OF SERVICES• Pick-up point in each store

• Possibility to return online purchases at the store

• Possibility to pay for and try on items ordered online

KUPIVIP BONUS

CONSOLIDATED ADVERTISING CAMPAIGNSFOCUSING ON KUPIVIP.RU BRAND• Store traffic increases during TV campaigns focusing

on KUPIVIP.RU brand

UNIFIED SYSTEM OF MARKETING PROMO ACTIVITIES ON OUR WEBSITE AND AT STORES• Prolongation of global promo activities only for customers

of retail stores

MULTI-CHANNEL PROMOTION OF RETAIL STORES• Separate page “Our Stores”

• Promotional banners on our website

• E-mail marketing

ONLINE AND OFFLINE CHANNELS SYNERGY

STRONG BRAND IN THE MARKET

Link to an article

Forbes

Link to an article

Kommersant

Link to an article

Cosmopolitan

Link to an article

The Village

Link to an article

Grazia

Link to an article

Teora

Link to an article

New Retail

OUR AWARDS

WE ARE IN:

MEDIA PROMOTION • Bloggers

• Posting on social media

• Traditional media

• E-mails

• Push notifications

• SMS

• Banners

• Celebrations and events

• Promo

• TV support

• Outdoor advertising

• Branding inside shopping centers

• Promoters

Bloggers

MEDIA COVERAGECOLLABORATIONWITH FASHION MAGAZINES

Thank y�!