Leading Digital Business Transformation Leveraging digital technologies and business models to transform your business

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OverviewThe emergence of digital technologies, like artificial intelligence, machine learning, blockchain, and the Internet of Things, as well as platform business models and the rise of Internet giants, is changing the dynamics of competition across industries, and uncovering unprecedented opportunities and threats for your business. You know you need to transform, but you are unsure about how to move forward…

Gain the best business insights into digital transformation Leading Digital Business Transformation (LDBT) is Europe’s largest and most established executive program focused on digital transformation. It guides you through the development of a plan to extract maximum value from digital technologies and business models, and serves as the foundation course for the IMD Digital Excellence Diploma.

Program benefits Understand how digital technologies and business models are radically changing competitive

dynamics across industries See into the mindset of digital disruptors, like Amazon, Google, Alibaba, and Silicon Valley “unicorns” Understand how to become a much more agile organization Define a plan of action for digitization across your organizational value chain that allows you to both preserve your core business and compete in new markets

Participant profileYou are a business leader, senior manager or entrepreneur in charge of developing or implementing a digital business transformation. You may be in marketing, operations, IT, strategy, HR, or general management. LDBT will give you the frameworks, examples and the concrete plan of action you need to navigate transformation and to inspire others to follow you.

I was really inspired by hearing how and what different industries have accomplished in digital transformation. One of the most useful tools I’m using from LDBT is the digital vortex framework. Sharing and networking with participants from other companies and industry sectors was tremendously valuable, too.

Kenneth Strømdahl Senior Vice President of Device R&D | Novo Nordisk A/S | Denmark

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Content & learningLDBT combines inputs from IMD faculty, with case studies, guest speakers and extensive networking with other participants who are deeply engaged in digital transformation. During the week, you will develop, test and refine your organization’s digital business transformation plan.

Program themes Digital technology and business model trends Strategic responses to digital disruption Digitally-enabled organizational agility The business models of internet giants Social media strategy and marketing Building a digital culture and mindset Defining a digital execution plan across your organizational value chain

using established tools and frameworks, like the “digital orchestra”

Apply the “digital orchestra” learning tool During LDBT, you’ll be exposed to tools like the “digital orchestra”, developed by IMD’s Global Center for Digital Business Transformation and designed to break down the organizational value chain into different elements. Each of these elements needs to be addressed, in isolation and in concert, through a typical digital transformation journey.

Program Co-DirectorProfessor Mikolaj Jan Piskorski

American | PolishStrategy and Innovation

Program Co-DirectorProfessor Michael Wade

British | CanadianInnovation and StrategyCisco Chair in Digital Business Transformation

You envision the strategic and organizational foundations necessary for your company to thrive in the digital age.

Technology demonstrations and challenging projects reveal digital opportunities and threats for your company.

LDBT is informed by the latest research from IMD’s Global Center for Digital Business Transformation.Find out more at www.imd.org/ldbt

High-impact resultsMaking a difference to you

+81%

Participants’ aims achieved

Financial Times rankings 2017 & 2018

have become a more effective leader

have successfully applied the new learning to their job*

*Survey of more than 4,000 alumni 6 months after attending an IMD program (2015–2018)

Now see personal stories on how LDBT can improve your business www.imd.org/ldbt/impact

By coming to LDBT, you get to view many cases which illustrate potential solutions for your company. The speakers who explained the transformation processes they have undergone in their companies were particularly interesting. And the networking, which has extended beyond the program, has been really useful.

Izebel Ladron De Guevara Mendez CEO | Yoko Products | Mexico

Discover all Digital Transformation Programs @IMDFind the right one to boost your digital skills: www.imd.org/dtp

Talk with us+41 21 618 07 00 info@imd.org

Apply nowwww.imd.org/ldbt

LocationDelivered at IMD’s campus in Lausanne, Switzerland, 40 minutes by road or rail from Geneva International Airport and also in Singapore.

Dates & feeDuration: 5 days

LDBT 4 (Lausanne) September 9–13 2019*

LDBT 5 (Lausanne) October 14–18 2019*

LDBT 6 (Singapore) November 4–8 2019*

LDBT 7 (Lausanne) November 25–29 2019*

LDBT 1 (Lausanne) January 27–31 2020*

LDBT 2 (Singapore) March 9–13 2020*

LDBT 3 (Lausanne) June 8–12 2020*

LDBT 4 (tbc) September 14–18 2020*

LDBT 5 (Lausanne) October 5–9 2020*

LDBT 6 (Lausanne) November 9–13 2020*

LDBT 7 (Lausanne) Nov. 30 – Dec. 4 2020*

Fee 2019–2020: CHF 9,900* | SGD 13,500*Tuition, teaching materials and lunch are included in the fee.Singapore program delivered by IMD Southeast Asia Pte Ltd.

GST (7%) to be added for Singapore registered companies and residents.

*IMD reserves the right to modify the program dates, location and fee at any time.

Get IMD’s Digital Excellence Diploma

LDBT is your 1st step when you are relatively new to digital transformation. Then advance your digital capability with IMD’s Digital Excellence Diploma, taking a total of 15 days of programs plus an exam. Options include: TransformTECH, Digital Strategy, Digital Execution, Digital Analytics, Digital Strategy & Analytics, Digital Marketing Strategies, Digital Supply Chain Management, Digital Disruption, Digital Finance, Business Analytics for Leaders and Leading in the Digital Age. To explore all options visit: www.imd.org/dtp

15 days of digital programs Exam Digital Excellence

Diploma

Europe’s largest and most established executive program on digital transformationRead the reviews from LDBT alumni: challenging, transformative, brilliant, superb, inspiring, tremendously valuable...

Kalyan Meduri General Manager of Digital

Launch | Schneider Electric

Industries SAS

| France

Hans HuzenCommercial Director |

Randstad Inhouse Service

| Netherlands

Yuh Khee LeongVice President of Corporate IT &

Technology | Changi Airport Group

| Singapore

Faculty were highly energizing and engaging

The faculty were highly energizing and engaging. Without fail, they had the audience captured in seconds. With their excellent skills, they built our group made up of individuals into a highly participative learner team. They not only engaged with us as participants, but empowered us to harvest knowledge and experience to our advantage.

New technologies are disrupting right now

I loved Mike Wade’s approach of challenging the class on how hyper-aware we really were to start with. Many of my class members and I felt like dinosaurs when we learned about the sectors new technologies are disrupting right now – practically every sector! This made us extremely humble and ready to soak up the learning taking place over the next days and through the exchanges within the program.

Real-life, cutting-edge case studies to reflect on

The faculty of LDBT gave us real-life, cutting-edge case studies to reflect on. They were up to date in their information, making the experience topical and immediately applicable.

We’re making these great changes

Since I went on LDBT, I’ve been able to convince my senior management to change – faster, differently and bigger. We’re making these great changes right now for the business unit I’m in.

Dr Margot Tanner Senior Consultant at walkerproject AG,

formerly with Lufthansa

Aviation Training Switzerland AG

| Switzerland

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Superb exchange with fellows from across industries

The talented coaches on LDBT gave us participants a brilliant frame with which to structure information and knowledge. This frame serves as a tool to approach the digital transition and drive the change toward our targeted vision. We gained from the superb exchange with fellows from across industries and geographies. Rightly or wrongly, we are very much judged on our results and LDBT has since enabled me to achieve one ‘over-the-target’ moon. It’s been the best!

Faculty gave me useful insights and frameworks for developing my strategy

Both Misiek Piskorski and Mike Wade gave me useful insights and frameworks for developing my strategy. Misiek’s case discussion gave me some insight most relevant to our corporate strategy. When we explored the digital execution plan and wrote up our own strategy to share with peers and faculty, it all came together really well.

Soha Zogg

Masahiko Kambe

Director of Business Application

Services | DACH & FRANCE

| Switzerland

Deputy General Manager |

Hakuhodo Inc

| Japan

Ignacio Soneira Garcia Managing Director & Member of

Management Board | Axpo Iberia S.L.

| Spain

Marcelo Duhalde

Mithran Doraisamy

Digital Health Lead | Amgen

(Europe) GmbH

| Switzerland

Executive Director & Consultant |

IMD Advisory

| Australia

A total immersion into the digital landscape

These five days were excellent. They gave me a total immersion into the digital landscape. Not only that, I left with a practical approach that enables me to explore possible implementations of digital transformation in my company.

Solid insight into digital transformation

Attending LDBT gave me solid insight into digital transformation. We learned how it works in the real world, by exploring case studies. The program showcased how technology can create disruptive innovations in business and can be such a great enabler of change.

A fresh take on innovation

As a returning customer of IMD, I was glad to experience a fresh take on innovation. The focus on digital made LDBT an excellent complement to the previous IMD program I attended. The opportunities to learn from faculty and other participants make this a truly worthy investment.

Theory reinforced through field visits, then reapplied against the frameworks

The program was very well structured. The theory covered was reinforced through field visits, then reapplied against the frameworks. We had excellent discussions, stemming from a sound, broad coverage of all key technologies, great case studies, great lecturers and a senior and diverse course cohort of global participants.

Somil Sharma Business & Strategy Consultant

& former Commercial Director of

South Asia | Avery Dennison

| India

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Printed Matter01-19-123020myclimate.org

IMD SwitzerlandChemin de Bellerive 23 P.O. Box 915CH-1001 Lausanne SwitzerlandCentral tel: +41 21 618 01 11

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