Leadership In The 21st Century2
-
Upload
margarita-quihuis -
Category
Documents
-
view
105 -
download
0
description
Transcript of Leadership In The 21st Century2
![Page 1: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/1.jpg)
Latino Leadership 2.0Margarita QuihuisPersuasive Technology Lab
Latino Leadership SummitMay 15, 2010
![Page 2: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/2.jpg)
Leadership is defined and shaped by the context and technology of its
time
![Page 3: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/3.jpg)
1Michael Hyatt, CEO, Thomas Nelson Publishers
Leadership is not about position, a title, or status. It is
about influence1
![Page 4: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/4.jpg)
Leadership is about impact
![Page 5: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/5.jpg)
If culture is just the operating system for a
society
![Page 6: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/6.jpg)
Do you think it’s time we had an upgrade?
![Page 7: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/7.jpg)
Latino 1.0 Feudal Patron-Client mindset
Compadrazgo
Hierarchical
Preserves class and status divisions
Information hoarding
Discourages bottoms up ideas and risk taking
Cangrejismo
Conformity
![Page 8: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/8.jpg)
Latino 2.0 Embraces change
Embraces transparency
Celebrates dialogue
Employs collaboration
Practices sharing
Welcomes engagement
Builds community
Encourages risk taking
![Page 9: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/9.jpg)
How do we leapfrog?
Social Networks
Psychology of Social Media
Persuasive Technology
Behavior Framework
Evolving Nature of Leadership
![Page 10: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/10.jpg)
Social Networks Matter
![Page 11: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/11.jpg)
![Page 12: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/12.jpg)
Did you know your chances of becoming
obese increase…
57% if your friend is obese
40% if your sibling is obese
37% if your spouse is obese
And it’s not until you get to 4th degree of separation that the probability drops below 10%
![Page 13: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/13.jpg)
Action Items
Think about some of your habits and behaviors and consider their potential impact on others
Are you surrounding yourself with people who model your goals, values and aspirations?
![Page 14: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/14.jpg)
People as Sensor Networks
![Page 15: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/15.jpg)
NASA crowdsources Mars Photos
![Page 16: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/16.jpg)
Food for Thought
What community challenges lend themselves to
crowdsourcing?
![Page 17: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/17.jpg)
80% of Success is Showing Up
- Woody Allen
![Page 18: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/18.jpg)
Did you know?
2% of LinkedIn users are Hispanic and 5% are Black, according to a study by Quantcast Corp
![Page 19: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/19.jpg)
Did you know?
Recruiters are increasingly using sites like LinkedIn and other social networks to find talent.
![Page 20: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/20.jpg)
Question: Are you showing up?
![Page 21: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/21.jpg)
Usability governs ‘Can They Do It’, but Persuasion, Emotion & Trust governs ‘Will They Do it?’
Persuasive Technology
![Page 22: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/22.jpg)
Persuasive Technology is specifically designed to
change what people believe and do
![Page 23: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/23.jpg)
Can we use persuasive technology to create Latino
2.0?
![Page 24: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/24.jpg)
Mobile PhonesWebsites
Exercise EquipmentKiosks
Chat BotsSoftware
Video GamesPDA’s
Attitude Change
Behavior Change
Motivation
Change in Worldview
Compliance
Technology Persuasion
Captology
What is Persuasive Tech?
![Page 25: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/25.jpg)
Nike+ Uses Data & Feedback to get you to run
![Page 26: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/26.jpg)
Opower Encourages Efficiency with Energy Report Cards
![Page 27: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/27.jpg)
Mint.com Makes Financial Management Fun
![Page 28: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/28.jpg)
Social Media is changing behavior on a mass scale
Culture of Sharing
Culture of Openness
Shifting Definitions of Privacy
Expectations of Transparency
![Page 29: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/29.jpg)
What Drives Behavior and How To Design for Behavior
Behavior Model
![Page 30: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/30.jpg)
3 elements must converge for a behavior to occur:
Motivation + Ability + Trigger
When a behavior does not occur, at least one of those elements is missing.
What Causes Behavior Change?
![Page 31: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/31.jpg)
SocialCohesion
Sensation AnticipationMotivation
![Page 32: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/32.jpg)
AbilityTime
Money
Physical Effort
Brain Cycles
Social Deviance
Non-Routine
Increased Simplicity = Increased Ability
![Page 33: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/33.jpg)
Triggers tell people to “Do it now!”
![Page 34: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/34.jpg)
Good triggers involve:
Useful notification
Tailored to you
Spur immediate action
Motivation & ability exist
Triggers
![Page 35: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/35.jpg)
Triggers can lead to a chain of behaviors so...
start with the simplest effective behavior...
(in startups, this would be minimum viable product)
![Page 36: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/36.jpg)
Design Process for Behavior
![Page 37: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/37.jpg)
Action Item Think of a pressing issue in the
community
Identify a very specific, measureable target behavior
Design an intervention using social or mobile technology
Collate the results and get back to me
![Page 38: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/38.jpg)
Social Media is Changing Culture
![Page 39: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/39.jpg)
Social proof: we look to others to know what is right and appropriate behavior
Reciprocity: we feel the need to give back
Commitment & consistency: we behave more consistently when we have committed to something
Authority: People will obey perceived figures of authority
Liking: we tend to be persuaded by people we like
Scarcity: our desire increases when demand is low
Built-In Patterns of Influence
![Page 40: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/40.jpg)
Social Media Puts Influence to Work
![Page 41: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/41.jpg)
Social Media is Training us to Share
![Page 42: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/42.jpg)
Social Media is changing the nature
of leadership
![Page 43: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/43.jpg)
![Page 44: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/44.jpg)
“Be Open, Be Transparent, Be Authentic”- Charlene Li
![Page 45: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/45.jpg)
What is Social Media Leadership?
![Page 46: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/46.jpg)
Source: Douglas Clegg
It is a motivating energy which mobilizes people
– powered by value and influenceDirecting them to new, more powerful
possibilities – from online social networking efforts
![Page 47: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/47.jpg)
Be a Social Media GPS
![Page 48: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/48.jpg)
Source: Douglas Clegg
Leadership in this century will be about the collective ability of the network to
share knowledge, collaborate and come together to solve complex problems.
![Page 49: Leadership In The 21st Century2](https://reader033.fdocuments.us/reader033/viewer/2022051613/54c718d74a7959381b8b45c8/html5/thumbnails/49.jpg)
Lead people to new ways of communicating, connecting and interacting with people
Lead people to powerful new teachings that others have posted, recorded or archived that they never knew were possible through blogs, articles, videos and podcasts
Connect with people that you do not know that are looking for direction and solutions.
Source: Douglass Clegg
Make an Impact