Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder
-
Upload
marcus-evans -
Category
Marketing
-
view
498 -
download
1
Transcript of Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder
![Page 1: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/1.jpg)
Themarketingacademy.org.au
![Page 2: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/2.jpg)
The next 45 minutes
• Setting the scene
• 101 of the Marketing Academy
• Sharing the learnings
• Questions
2
![Page 3: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/3.jpg)
todays marketing leaders
commercially astute creative superpowers data analysts powerful people leaders strategists digital gods skilled project managers technology geeks expert communicators consummate influencers social media gurus brand champions planners managers innovators customer insight financial whiz kids ambitious customer
product experts
obsessed driven results focussed self motivated entrepreneurial hungry curious loyal engaging high IQ high EQ left brain right brain responsible accountable better faster sharper… ..
![Page 4: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/4.jpg)
4
![Page 5: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/5.jpg)
What is the marketing academy
5
![Page 6: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/6.jpg)
Leadership the Ed Smith way
6
![Page 7: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/7.jpg)
Leadership on and off the field
7 Source: John Eales
![Page 8: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/8.jpg)
The living leader
8 Source: Penny Ferguson
![Page 9: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/9.jpg)
Removing assumptions
9
![Page 10: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/10.jpg)
Leadership in testing times
10 Source: Major Arthur Denaro
![Page 11: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/11.jpg)
Marketer to GM to CEOs
11 Source: Robert Rietbroek Kimberly-Clark
![Page 12: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/12.jpg)
The 7 steps of changing culture
Dr Rene Carayol
12
![Page 13: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/13.jpg)
Being the first follower
13
![Page 14: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/14.jpg)
“Creativity is the most important leadership
quality for success in business”
14 Source: Dr Ken Hudson lecture
UK Professor, Richard Wiseman, 59 seconds, Think a little - change a lot, Pan Books, 2009, pg. 116.
Magic
Formula
&
![Page 15: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/15.jpg)
15
The Ideas Blitz – 5 step process:
Start
Evaluate
Enhance Action
Connect
![Page 16: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/16.jpg)
Power of 3 tool and Bisociative Thinking
Usual Different
Cafe
Radical
Car Wash
?
What happens here?
16 Source: Arthur Koestler 1964.
![Page 17: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/17.jpg)
How to be a wonderful marketer
17 Source: Professor Mark Ritson
![Page 18: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/18.jpg)
Utilise a business coach to be apart of
the top 15%
18
Results
Actions
Thinking
At Cause/At Effect
Focus
Map
Advanced Questioning
Skills
![Page 19: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/19.jpg)
Mentoring sessions
19
Matt Tapper
National Marketing Director
Lion
Ed Smith
CMO Foxtel
Inese Kingsmill
Director of Communications
Telstra
Andy Bateman
Director
Telstra Business
Quarterly
Monthy
Weekly
Daily
Process People
Big Picture
$$
![Page 20: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/20.jpg)
20
Leadership is the art of accomplishing
more than the science of management
says is possible
![Page 21: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/21.jpg)
Brand turnarounds when others say it
can’t be done
21
3,000
4,000
5,000
6,000
7,000
8,000
9,000
10,000
11,000
12,000
-
5.0
10.0
15.0
20.0
25.0
30.0
35.0
40.0
Tonnes $M
45.0
FY09 FY10 FY11 FY12 FY13 FY14 FY15 FY16
NSV CBM Tonnes
+3 value share
+4 volume share
+$.5M EBIT
January 2015 August 2015
![Page 22: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/22.jpg)
Key learning to finish on
22
![Page 23: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/23.jpg)
![Page 24: Leadership Bootcamp: Training Today’s Marketers to Climb the Corporate Ladder](https://reader031.fdocuments.us/reader031/viewer/2022030311/58ee63341a28ab9a0b8b4699/html5/thumbnails/24.jpg)
For more information about the
marcus evans marketing
summit series: