Lead magnets: getting more prospects on your email list
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"Lead Magnets": Getting More Prospects on Your Email List
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Transcript of Lead magnets: getting more prospects on your email list
"Lead Magnets": Getting More Prospects on Your
Email List
“If only I had time to do all
that marketing
stuff...”
“No one subscribes to
my newsletter!”
“...and by the way, no one
reads marketing emails!”
Does that sound
familiar?
Think.
Avg CR ~ 1%
99 of 100 users (99% time spent)
wasted
CR 1% → 2%
You could double your sales ($$$)...
Money you’re leaving on the table
100x 1 sale
Money you’re leaving on the table
100x 1 sale
5 leads
+ 1 sale
Good news!
“Lead Magnets” are here to help
you :)
What is a Lead Magnet
Examples of Lead Magnets How-to re: Lead Magnets
LEAD MAGNETS
BusinessBloomer.com/Slides
Yes!
Rodolfo Melogli @rmelogliDigital Marketing Consultant ~
Author ~ Web Developer
Lego builder
Road builder
Digital Marketing Plan builder
ACTION TIME!
Before we invite our Guests…
“How would you describe your past 30 days?”
“Take the Challenge”a.To enter, go to
BusinessBloomer.com/Challengeb.Take action on this or any previous
month’s learningsc. Present here next month, for 10
minutes, with actions taken, goals, failures & successes
What is a Lead Magnet
Examples of Lead Magnets How-to re: Lead Magnets
“Lead Magnet”
An irresistible piece of content offering a
specific chunk of value to a prospect
in exchange for their contact information
“Lead Magnet”
An irresistible piece of content offering a
specific chunk of value to a prospect
in exchange for their contact information
INSTANTACCESS
1 PROBLEM, 1 SOLUTION, 1 PERSONA
NAME, EMAIL ADDRESS, ...
Download now
VS
I’ll post it to you in 10 working days
INSTANTACCESS
The ultimate lead magnet swipe file:
double your conversion rate!
VS
Get more sales!
1 PROBLEM, 1 SOLUTION, 1 PERSONA
What is a Lead Magnet
Examples of Lead Magnets How-to re: Lead Magnets
TITLE: “How to Publish on LinkedIn...”
LINK: “Download our ultimate guide
to using LinkedIn”
Blog → Swipe File [~30min]
Blog → How-to Video [~1hr]
Blog → PDF [~20 min] PrintFriendly
“If you have been blogging for a while, chances are you have enough material
for an eBook” [10d]
“I’ve done it… you can too” [5yrs…]
ChecklistsTemplates
CheatsheetsInfographics
(Stuff you use!)
[~10-100 mins]
“11 ways...”
“Download all 35…”
[blog writing time
2x]
Free Email Course [1-2hrs]
Even for traditional businesses: brochure, guides, reports, studies
Is there a Lead Magnet you can implement tomorrow?
Hint… Yes!
What is a Lead Magnet
Examples of Lead Magnets How-to re: Lead Magnets
Easiest (max 1 LM per List): MailChimp
MailChimp
What is a Lead Magnet
Examples of Lead Magnets How-to re: Lead Magnets
LEAD MAGNETS
NEXT 4 WEEKSa. Identify your most visited blog
post / web pageb.Ask yourself: what problem do my
leads have? What lead magnet can provide a solution?
c. Integrate w/ Mailchimp, Analytics, etc.
BusinessBloomer.com/Slides
Thank you!
