E-Leadership Skills forSmall and Medium Sized Enterprises

e-Leadership education for SMEs andentrepreneurs in Higher and

Executive Education – first results

LEADE-Leadership Skills for SMEs

Second Expert Workshop, Brussels 23 June 2014

Executive Education – first resultsfrom scanning the education

landscape

Service contract for theEuropean Commission

Tobias Stabenow & Eriona Dashja

empirica GmbH

Enterprise and Industry

Scanning the European educationlandscape

28 countries, information about existingeducation offers in:– Masters level in

• Computer science

• Business informatics

• Business administration and

• other fields.

– other exec education

– MBAs

– Certificate programmes

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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Programmes with a propensity to e-leadership – selection criteria

Criteria set:

1. Professionally oriented oriented towards professionals

studied in parallel to job

2. IT-Module minimum 25% IT content suitable for / addressed to minimum 25% IT content suitable for / addressed to

manager-type professionals

3. Entrepreneurship-Module or4. SME specialization

Identify:

Scan programme curricula Fill in factsheet Contact programme providers

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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Programmes with a propensity to e-leadership – selection criteria

591 initially selected programmes with a propensityto e-Leadership, of which:

88% offer an IT-Module88% offer an IT-Module

49% are professionally oriented

40% offer an Entrepreneurship Module

5% offer an SME specialization

6% offer online courses

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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Combination programmes

591

291Professionally oriented:• Oriented towards

professionals and life-long-learners, or

• Part-time study possible

55long programmes

9short programmes

591Initially selected programmes with

a propensity to e-Leadership

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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291

64

START

NOW9

64e-Leadership Potential

candidates programmes

55

Professionally-oriented combinationprogrammes

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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Categorisation

Getting into the details of learning outcomes and target groups of the 588initially selected programmes, appeared NOT to match our emergingcriteria of e-leadership education:

Other combination programmes• Target group specialists or junior / middle management• Specialist subjects (e.g. new media, marketing, logistics, communications, e-health etc.).• No entrepreneurship/business module provided as an integral part of the programme

Senior level programmes with a focus on the use of ICT in business Senior level programmes with a focus on the use of ICT in business• IT part is not central or is based on already established ICT solutions.• Often MBA programmes with significant but not central or innovative IT content

“Others” category addressing advanced user skills, meta-skills or otherskills• Add-on Master’s for non-technical graduates, with user level ICT skills• Programmes with superficial IT additions to purely business qualifications• Programmes which do not cover the technical content the titles suggest.• ”Meta-IT” subjects, such as IT law

Number of potential programmes left: 64

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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e-Leadership Potential candidatesprogrammes

591

291Professionally oriented

programmes

64e-Leadership Potential candidates

programmes Aimed at experienced professionals with

high levels of both IT and businesslearning outcomes.Already expect a high level of IT skills and

significant business experience.

55long programmes

591Initially selected programmes with

a propensity to e-Leadership

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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29164

START

NOW9

9short programmes

55

List of e-Leadership PotentialCandidates Programmes (1)

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List of e-Leadership PotentialCandidates Programmes (2)

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List of e-Leadership PotentialCandidates Programmes (3)

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e-Leadership Potential candidatesprogrammes

Selection and thus figuresare subject to furthervalidation !

Identified SME/Entrepreneurrequirements:

-Short vs. long courses?-Focus?

E-Leadership Skills for SMEsSecond Expert Workshop, Brussels 23 June 2014

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Mapping requirements to theEuropean higher educationcourse landscape:

- Existing suitable training /course offerings aligned toSMEs needs?

- Next steps in defining asuitable approach to bestrespond to the needs ofSMEs?

Example (I): short vs. long course

Trinity College Dublin

• Title: MSc Management of Information Systems

• Duration: 2 years – part time, 12 weeks persemester evening programme

• Teaching Method: Classroom

Athens Information Technology

• Title: Tech Mini MBA - Diploma

• Duration: 5 months , weekly sessions

• Teaching Method: Classroom

• Target Group: middle to senior Management

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• Target Group: system/technology professionals inearly or mid career

• Modules:- Strategic Systems Planning for InformationSystems

- Innovation and Entrepreneurship-Managing the IT Customer and SupplierEnvironment

- Research Methods- Dissertation

• Focus: Business and Management Problems

• Target Group: middle to senior Management

• Modules: 29 compulsory modules

• Thematic areas:- Technology Management- Finance- Strategy Innovation- Marketing- Leadership

• Focus: ICT Strategy and Governance

Example (II): long courses

Polytechnic University of Milan

•Title: Master in Management

•Duration: 2 years – part time

•Teaching Method: Classroom, 1-3 days a month

•Target Group: Managers, Entrepreneurs

Steinbeis School of Management & Innovation

•Title: Online Marketing

•Duration: 2 years – part time

•Teaching Method: 50 days Classroom + self-study

•Target Group: marketing professionals

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•Modules: choose 22-24 out of 60 optional courses +project work

•Thematic areas:- Corporate Strategy- Economics & International Economics- Finance, Control & Performance Management- ICT Management- Innovation, Design & Project Management- Leader & Organizational Behaviour- Marketing & Sales- Operations & Supply Chain Management- Organization Theory & Design

• Focus: Individual

•Modules: 29 compulsory and 4 optional modules

•Thematic areas:- strategic media management- Technology Trends and Innovation- Branding, Media & Strategic Planning- Media Markets, Systems, Context & Principles- Digital Entrepreneurship- Digital Marketing Methods- Online Marketing and Social Media- Digital Media Management

•Focus: Marketing

THANK YOU

E-Leadership Skills forSmall and Medium Sized Enterprises