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W H I TN E Y P

H I LL I P

SLE RÊVE

Portable

Lighting

Definitions of

Category History and Background of

Lamps

How have the design of lamps

evolved

The uses of lamps of the past

and present

Definitions of Category Cont’d. Trends of Portable Lighting

Featured in Furniture Today and HFN.com

Variety of finishes of Lamps

How profits and sales have changed throughout

the years

Statistics.

Terminology Types of Lighting

Accent Lighting

Indirect Lighting

Outdoor Lighting

Specialty and Task Lighting

Materials and Finishes

Importance

Terminology Cont’d.

Noted Companies

Introducing Le Reve’sNew Portable lamp line

Inspiration 1920’s glam Traditional style Simplicity of Bauhaus

Ceramic table lampCeramic table lamp with gold accents. Eggshell colored base and

shade. Contemporary style with traditional elements

Gold and Leather Table LampWine colored leather base with brass studs. Traditional shape lamp shade with a fabric material. Gold accents throughout.

Gold and Pewter floor lampGold base floor lamp with oversized pewter lamp shade

Transitional Table LampGold base with a traditional feel. Plain eggshell flared lamp shade.

Target market Price, Look materials where their consumer could buy

the product. Ages 35-65 (general consumer) Restaurants & Hotels

Sales Channels High Point

Dallas Las Vegas

Architectural Digest, Elle Décor, Vogue, Bazaar

Magazine Advertisements

Facebook, Twitter (hash tags), YouTube

Social Media Advertisements

Superior Technical Ceramics Corp.St. Albans, VTManufacturing Expertise

Manufacturing/ Sourcing Possibilities

AngloGold Ashanti Johannesburg, South Africa Metal Mind

Manufacturing/Sourcing Possibilities

Le Rêve