Le clerc présentation pp
-
Upload
ethrasy -
Category
Data & Analytics
-
view
88 -
download
1
Transcript of Le clerc présentation pp
LeClerc Machines de Cuisine
Presentation
LeClercMachines de Cuisine
Creative Cuisines Reliable
Mr. Bill Lewis,President
Ms. Marie Dominic,Representing attomey
U.S. Distributor,Atlanta
~~~~
French manufacturer of foodprocessors, blenders, grinders
, etc.,Paris
~~~~
Reliable Restaurant and Home Kitchen Supplies firm,
New Jersey
~~~~
Ms. Jane Watson,Sales Manager
Mr. Albert Rose,PresidentMr. François Jost,
Overseas sales manager
Dialogue
Questions: • Are the products genuine LeClerc?• Is LeClerc aware of Reliable’s actions?• What can Creative Cuisines do?
Solutions: •Make some research on the products.• Contact LeClerc company. • « …adopt some marketing tactics… »
(between B. Lewis and M. Dominic)
Exhibits
Exhibit 1:English Version of a Letter Sent by
LeClerc to All DistributorExhibit 2:
Letter from Dominic to Albert Rose, President, Reliable Restaurant
and Home Kitchen SuppliesLeClerc warns all its distributors about
Reliable firms:
“If by chance you have supplies Reliable…please do not do so in the
future.”
The attorney Mrs. Dominic informsReliable of the agreement between C.
Cuisines and LeClerc:
« …a grievous violation… »
« Your distribution…against you unlessyou desist… »
Exhibit 3:Memo from Jane Watson, Sales
Manager, Creative Cuisines, to Bill Lewis
Exhibit 4:Memo to Creative Cuisines Sales Department from Jane Watson
Results of the analysis of productsLeClerc from Reliable:
« It is without a doubta genuineLeClerc… »
C. Cuisines answers to the commercial Reliable’s by cutiing temporarely the priceon the LMC professional Food Processor:
« …we are lowering the prices on… »
Exhibit 5:Reliable’s Ad in a Number of Consumer
Food Magazines and Professional Journals
Call free number of Reliable:1-800-555-5342
=> Canadian phone number!
Exhibit 6:Letter to Bill Lewis from Sandra
Jordan, Account Executive at FeingoldAdvertising, Creative Cuisine’s Advertising
AgencyMeasures taken by C. Cuisines to fight
against Reliable:
- Concept: Bad publicity and aggressivefor Reliable
- Copy Design: A new collection ofLeClerc products
- Placement: Ads campaign
LeClerc C. Cuisines
Strenghts and WeaknessesStrenghts Strenghts
Weaknesses Weaknesses
Partenership
Positive• Management: Flexibilityfor C. Cuisines
Negative• Communication: Lack ofmonitoring from LeClerc• Organization: Little reaction• Management: C. Creativealone
• Culture: French foodmachines in America• Economy: Large market• Organization: Good reaction
• Market: Difficult to controlAmerican competitors
• Communication: Lack ofmonitoring of clients
• Notoriety: Famous firm• Health: Great success onthe Western market
Solutions for LeClerc
1. Do nothing and let C. Cuisines manages
Positive
• Any loss of profits• More time to think about the situation
Negative
• Risk of loosing control of the situation => Bad image
2. LeClerc breaks the contract with the Canadian distributor
Positive
• No more threatens from Reliable=> honored contract
• Good image
Negative
• Loss of a distributor=> Loss of profits
3. No more sales in the U.S.
Positive
• No more issues in the U.S.
Negative
• Loss of the American market=> Loss of money
=> Risk of weakening the company
Solutions for Creative Cuisines
1. Keep adapting to the situation
Positive
• Good image from LeClerc for taking decisions
Negative
• Risk of letting Reliable wins the LeClerc productsmarket and bad image• Loss of money
2. C. Cuisines sue Reliable company for illegal sales
Positive
• No more threatens from Reliable if C. Cuisines wins=> Increase of profits
Negative
• Loss of money due to legal costs• Risk of loosing the trial (Maybe Reliable’s sales are not illegal)
=> Bad image=> Loss of profits
3. C. Cuisines buys Reliable
Positive
• No more threatens from Reliable• Increase of profits• Good image from LeClerc
Negative
• Loss of money
1. Keep adapting to the situation
2. C. Cuisines sue Reliable companyfor illegal sales
3. C. Cuisines buys Reliable
1. Do nothing and let C. Cuisines manages
2. LeClerc breaks the contract withthe Canadian distributor
3. No more sales in the U.S.
Solutions for Creative CuisinesSolutions for LeClerc
Advices
For LeClerc- Manage better its distributors- Communicate more with its distributors
For Creative Cuisines- Do not panic and keep taking decisions butcommunicate more with LeClerc
Thanks for having listened