LB5232 Subject Outline JCUB SP23 2015

7/25/2019 LB5232 Subject Outline JCUB SP23 2015

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Contents

Section 1. Subject at a Glance .............................................................................................................. 41.1 Staff contact details ........................................................................................................................ 4

1.2 Student participation requirements ................................................................................................. 4

1.3 Key dates ....................................................................................................................................... 4

Section 2. Subject Details ..................................................................................................................... 5

2.1 Subject description ......................................................................................................................... 5

2.2 Subject and course learning outcomes ........................................................................................... 5

KKnowledge; SSkills; AApplication of Knowledge & Skills ........................................................ 5

2.3 Learning and teaching in this subject ............................................................................................. 5

2.4 Student feedback on subject .......................................................................................................... 5

2.5 Subject resources and special requirements .................................................................................. 6

Section 3. Assessment Details ............................................................................................................. 73.1 Requirements for completion of subject.......................................................................................... 7

3.2 Feedback on student learning ........................................................................................................ 7

3.3 Assessment Tasks ......................................................................................................................... 7


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Section 1. Subject at a Glance

The following summary provides a quick reference to the most important aspects of this subject. Please ensurethat you have read the entire subject guide in full.

1.1 Staff contact details

The following staff members are responsible for the preparation or delivery of this subject. Please contact therelevant staff member if you have any concerns during the study period.

Teaching team Staff member Campus Room Phone EmailConsultation

times*

Subject Coordinator Prof. Lynne Eagle Townsville 478 15717 [email protected] n/a

Lecturer Gregory Trotman Brisbane L6 30017853 [email protected]

Thurs 11-12.30

Wed 11-12.30

*Other consultation times by appointment only.

1.2 Student participation requirements

The JCU Learning, Teaching and Assessment Policy (4.3) indicates that, a 3 credit point subjectwill require a 130 hourwork load of study-related participation (including class attendance) over the duration of the study period, irrespective ofmode of delivery. This work load comprises timetabled hoursand other attendance requirements, as well as personalstudy hours, including completion of assessment requirements. Note that attendance at specified classes may be a

mandatory requirement for satisfactory completion of some subjects(Learning, Teaching and Assessment Policy, 5.9); andthat additional hours may be required per week for those students in need of English language, numeracy or otherlearning support.

Key subject activities Time Day/ DateRoom/

Location

Lecture 1.00pm2.50pm TuesdayCommences: 17 November, 2015

Room 303

W k h 3 00 4 50 T d R 303
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]


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Section 2. Subject Details

2.1 Subject description

This subject is a review of current marketing practices, it presents the theoretical underpinning of practice, and

examines trends and the role of the consumer in the marketing practice.

Marketing is an evolving and dynamic area of business. In this subject we will explore the core concepts andtheories of marketing, with a focus on applying these to your own experiences as a consumer. We will studyexamples of real companies, real marketing decision makers and the real-life marketing issues that they havefaced in recent times. We will also examine examples of companies that make ethical and sustainable decisionsto help their brand and society, and explain how companies are using the latest technological advances in creativeways to get their message to consumers.

2.2 Subject and course learning outcomes

The following table shows the alignment between the learning outcomes at the subject level and assessment. Students whosuccessfully complete this subject will be able to

Subject Learning Outcomes Assessment

1. critically evaluate and apply marketing principles and theories to

selected "real life" organisations and case studies;

Case Study, Marketing Plan,Examination

2. apply the strategic planning and marketing decision process; Marketing Plan, Examination

3. evaluate new social media and their value in a marketingcontext;

Marketing Plan, Examination

4. appraise marketing from a holistic perspective within theorganisation.

Case Study, Marketing Plan,Examination

C L i O t A t


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2.5 Subject resources and special requirements

Prescribed Texts

Solomon, M., Hughes, A., Chitty, B., Marshall, G., Stuart, E. (2012). Marketing: real people, real choices (3rded.). Frenchs Forest, NSW: Pearson.

Further Reading

Belz, F-M. & Peattie, K. (2012). Sustainability Marketing. Chichester: John Wiley & Sons. Cravens, D.W. & Piercy, N.F. (2008). Strategic Marketing (9th ed.). New York: McGraw-Hill. Emery, B. (2012). Sustainable Marketing. Harlow: Pearson. Lehmann, D.R. & Winer, R.S. (2008).Analysis for Marketing Planning (7th ed). Boston: McGraw-Hill. Lovelock, C., Patterson, P. & Wirtz. (2011). Services Marketing: An Asia-Pacific and Australian Perspective(5th ed.). Frenchs Forest, NSW: Pearson Education. Lovelock, C.H. & Wirtz, J. (2007). Services Marketing: People, Technology, Strategy (6th ed). Upper SaddleRiver, NJ: Pearson Education. Martin, D. & Schouten, J. (2012). Sustainable Marketing. Upper Saddle River, NJ: Pearson. McDonald, M. & Wilson, H. (2011). Marketing Plans: How to Prepare them, How to use them (7th ed.).Chichester: John Wiley & Sons. Quester, P., Pettigrew, S. & Hawkins, D. (2011). Consumer Behaviour: Implications for Marketing Strategy (6thed.). North Ryde, NSW: McGraw Hill. Reed, P. (2010). Strategic Marketing: Decision Making and Planning (3rd ed.). South Melbourne: CengageLearning Australia.

Wood, M. (2011). The Marketing Plan Handbook (4th ed.). Upper Saddle River, NJ: Prentice Hall.While you may wish to read other textbooks, you may benefit more from developing an understanding of marketingactivities and competitive responses, starting with the examples presented in the prescribed text and in academicpapers. It will be to your advantage while studying this subject to pay as much attention as possible to the marketingactivities going on around you. You can do this in a number of ways:

Develop close liaison with marketing managers where you work; Regular monitoring of the local, national and international business and financial media; Daily scrutiny of national business newspapers;Accessing international business publications on the internet; and

A i j l ti l f JCU l t i d t b


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The site for this subject is opened to all participants enrolled in the subject at least seven days prior to the commencement ofthe subject. Browser requirements for LearnJCU are provided on the opening webpage of LearnJCU.

Section 3. Assessment Details

3.1 Requirements for completion of subject

In order to pass this subject, you must obtain a final mark of at least 50% to pass the subject. In addition, theexpectation is to obtain at least an average of 50% over all invigilated components (supervised individualassessment) within a subject to pass the subject overall. Any student who does not achieve a pass in theinvigilated components may, in exceptional circumstances, be reviewed by the School Assessment Committee.

Students who have completed less than 100% of the assessment will be subject to review by the SchoolAssessment Committee which could result in an overall fail.

It is important to be aware that assessment is always subject to final ratification following the examinationperiod and that no single result represents a final grade in a subject (Learning, Teaching and AssessmentPolicy 5.21.). Raw marks gained in part or all of the assessment will be moderated by the subject coordinatoracross all campuses. Based on this process adjustments to raw marks may occur to align grading acrosscampuses.

3.2 Feedback on student learning

Students can expect to have feedback no later than 21 days after the due date of the submitted assessment

item.

3.3 Assessment Tasks

ASSESSMENT TASK 1: CASE STUDY

Aligned course &subject learning

SLO 1, 4 CLO: K1, S2, S3, A1


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ASSESSMENT TASK 2: MARKETING PLAN - DESCRIPTIONFor this assessment, you are required to choose a specific Australian organisation (or one operating in Australia)and develop a marketing plan for their product or service. The organisation can be a start-up venture that is attemptingto bring an innovative product or service to the marketplace, or a well-established organisation that is seeking to bemore innovative and creative in their marketing practices. You must have your chosen organisation approved by your

lecturer prior to commencing this assessment.

Your marketing plan will be underpinned by sound research and demonstrate thoughtfulness, understanding ofmarketing issues and have an implementation plan to show how the organisation should proceed. Your reportwill include the following:

A description of the organisation, and the product or service;

A market analysis, including direct and indirect competitors;

A PESTLE (political, economic, socio-cultural, technological, legal and ecological) analysis;A SWOT (strengths, weaknesses, opportunities and threats) analysis;

A consumer behaviour analysis, including identification of the type of consumer and target market for the product or

service;

A marketing plan (4Ps)

analysis of the product (or service) and branding; pricing strategy; distribution (place) options;

an outline of an Integrated Marketing Communications plan (IMC: promotion); and,Financial and operational plans; and,

An implementation and control strategy.

Be creative but also realistic in developing your marketing plan. Your budget is $50,000. Prepare the report as ifyou were going to be presenting it to the organisation you have chosen. The intention is to create a marketing plan thatthe organisation could actually implement!


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Section 4. Other Information about Assessment and Student Support

4.1 Submission and return of assessment

The ability to adhere to deadlines is a highly desirable attribute that employers seek in our graduates. Right from thebeginning, new students should acquire the habit of meeting deadlines for their work, by organising their study timeappropriately. The following points apply to the submission of assessment

1. Extensions will be granted in cases of illness or personal issues (medical certificate/counsellors statementrequired). It is at the discretion of the subject co-ordinator/lecturer that extensions will be granted for inescapable,unexpected, documented work commitments (provide documentation). You should contact your lecturer before thedue date if you are likely to require an extension.

2. Where no prior extension has been approved, late submissions will incur a penalty of 5% per day or part thereof.Weekends are treated as a single full day because university buildings are not usually accessible of over the

weekend to allow for submission. Assessment tasks will generally not be graded after 14 days past the due da te.

3. Assignments must be submitted via the Safe Assignmentdrop box on the subject site, LearnJCU. Submissionsmust include a signed JCU cover sheet. Assignments without a signed coversheet will not be graded.

4. The assessment will be returned with feedback in no more than 21 days from due date of the assessment item.

4.2 Plagiarism and referencing

Plagiarism occurs when writers claim ownership of written words or ideas that are not their own. Plagiarism is a form of

cheatingand any instances of plagiarism will be dealt with promptly according to University procedures. Please see the JCUStudent Academic Misconduct Requirements Policy

Referencing is a systematic way of acknowledging the sources that you have used. Students should check out the veryhelpful online resources relating to academic writing, referencing and avoiding plagiarism at:

Writing and Maths Skills Onlinehttp://www-public.jcu.edu.au/learningskills/resources/wsonline/index.htm(In particular, the bookletSummarising, Paraphrasing & Avoiding Plagiarismis a very useful guide).

The Referencing Libguide
http://www.jcu.edu.au/policy/student/rights/JCUDEV_005375.htmlhttp://www-public.jcu.edu.au/learningskills/resources/wsonline/index.htmhttp://www-public.jcu.edu.au/learningskills/resources/wsonline/index.htmhttp://www-public.jcu.edu.au/learningskills/resources/wsonline/index.htmhttp://www.jcu.edu.au/office/tld/writingskills/documents/SP&Pac030406.pdfhttp://www.jcu.edu.au/office/tld/writingskills/documents/SP&Pac030406.pdfhttp://libguides.jcu.edu.au/referencinghttp://libguides.jcu.edu.au/referencinghttp://www.jcu.edu.au/student/assessmentexams/JCU_090850.htmlhttp://libguides.jcu.edu.au/referencinghttp://www.jcu.edu.au/office/tld/writingskills/documents/SP&Pac030406.pdfhttp://www-public.jcu.edu.au/learningskills/resources/wsonline/index.htmhttp://www.jcu.edu.au/policy/student/rights/JCUDEV_005375.html


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Information for current students www.jcu.edu.au/student/

Learning skills/ Language support Language and Learning CentreRoom 801

Online Learning skills/ Language support http://www-public.jcu.edu.au/learningskills/ and

Library (online) and computing services http://www-public.jcu.edu.au/libcomp/index.htm

Librarians and library collection Resource CentreLevel 2Responsibilities and rights http://www.jcu.edu.au/student/responsibilities/index.htm

Review of Assessment and Student Access toScripts and Materials Policy http://www.jcu.edu.au/policy/allitoz/JCUDEV_005333.html

Special Consideration, Supplementary, Deferredand Special Examinations Requirements

http://www.jcu.edu.au/policy/allitoz/JCUDEV_005344.html

Student Academic Misconduct Requirements http://www.jcu.edu.au/policy/allitoz/JCUDEV_005375.html

Student Policies http://www.jcu.edu.au/policy/student/

Student Councilhttp://www.jcub.edu.au/students/student-services/student-council.aspx

Students with a Disability Concierge Services, Ground Floor
http://www.jcu.edu.au/student/http://www.jcu.edu.au/student/http://www-public.jcu.edu.au/learningskills/http://www-public.jcu.edu.au/libcomp/index.htmhttp://www-public.jcu.edu.au/libcomp/index.htmhttp://www.jcu.edu.au/student/responsibilities/index.htmhttp://www.jcu.edu.au/student/responsibilities/index.htmhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005333.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005344.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005344.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005375.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005375.htmlhttp://www.jcu.edu.au/policy/student/http://www.jcub.edu.au/students/student-services/student-council.aspxhttp://www.jcub.edu.au/students/student-services/student-council.aspxhttp://www.jcub.edu.au/students/student-services/student-council.aspxhttp://www.jcu.edu.au/policy/student/http://www.jcu.edu.au/policy/allitoz/JCUDEV_005375.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005344.htmlhttp://www.jcu.edu.au/policy/allitoz/JCUDEV_005333.htmlhttp://www.jcu.edu.au/student/responsibilities/index.htmhttp://www-public.jcu.edu.au/libcomp/index.htmhttp://www-public.jcu.edu.au/learningskills/http://www.jcu.edu.au/student/


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College of Business, Law & Governance LB5232:03 Marketing and Customer Engagement Page 11

Section 5. Subject Calendar

Week/Date

Topic ReadingsRecommended Text Exercises,Questions and Case Studies

RelatedAssessment

Tutorial/Workshop

1

17 NovSession 1: Welcome to the World ofMarketing

Chapter 1

Discussing Choice and Ethical Issues, p.35, Q3.

Case Study,Marketing Plan,Exam

Analysing a Case Study

2

24 NovSession 2: Strategic Market Planning Chapter 2

Testing Your Knowledge, p. 70, Q3 &Q5.


Case Study, Real Choices at Charlies,p. 73-75.

Case Study,Marketing Plan,Exam Developing a Marketing

Plan

3

1 DecSession 3:Thriving in the MarketingEnvironment

Chapter 3



Case Study,A decision maker atHavaianas, p. 76-77.

Case Study, Toga Hospitality charmsGermany, p. 104-105.


4

8 DecSession 4: Marketing Research Chapter 4



Case Study,A decision maker at LoyaltyNew Zealand, p. 110-111.


5

15 DecSession 5: Consumer Behaviour Chapter 5

Testing Your Knowledge, p. 180, Q3.


Applying What You Have Learned,p.181, Q2.

Case Study, Formerly a decision makerat Arriba, p.150-151.


19 Dec

3 JanLECTURERECESS

6

5 Jan

Session 6:Business-to-businessMarkets & Target MarketingStrategies and Customer

Chapter 6, 7 Testing Your Knowledge, p. 205, Q1 & Q2.Discussing Choice and Ethical Issues, p.205, Q2.



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Relationship Management Applying What You Have Learned, p.205,Q1.Case Study, Taking lights to another level,p. 208-209.Testing Your Knowledge, p. 235, Q2 & Q4.

Learning by Doing, p.236, Q1.

Case Study,A decision maker at ADIG, p.210-211.

7

12 Jan

Session 7A: Creating and Managing

Products

Chapter 8 Testing Your Knowledge, p. 279, Q1 &Q2.

Discussing Choice and Ethical Issues, p.280, Q1 & Q2.

Case Study,A decision maker at Etiko,p. 242-243.

Case Study, McDonalds offers burgersthat are a little bit fancy, p. 282-283.

Case Study,Marketing Plan,

Exam

Session 7B: Services and Other

Intangibles

Chapter 9 Testing Your Knowledge, p. 312, Q1, Q2,Q3 & Q4.Discussing Choice and Ethical Issues, p.312, Q1 & Q2.Case Study,A decision maker at thePhiladelphia76ers, p. 284-285. Additional question:

Given the choice made by the 76ers, whatwould be the next step to increasing theorganisations marketing sophistication tomaximise ROI?

8

19 Jan

Session 8A: Pricing the Product



Case Study, Why are Australians payingmore for IT software and hardware thanUS consumers? p. 354-

355.


Session 8B: Integrated Marketing

Communications: One-to-many



Case Study,A decision maker atHarvest Rain Theatre

Company, p. 358-359. Additionalquestion: What does the case suggest inrelation to the management and


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control of HRTC in their new venue?

9

26 Jan

Session 9: One-to-one and

Many-to-many Communications

Chapters 12 &13



Testing Your Knowledge, p. 448, Q1, Q2& Q3.


Learning by Doing, p.449, Q1 (askfriends, family, or analyse your ownconsumer behaviour)

Case Study,A decision maker atSydney Trapeze School, p. 426-427.


102 Feb

Session 10: Delivering Value

through Supply Chain and Logistics

Chapter 14 Testing Your Knowledge, p. 487, Q1, Q3& Q4.


Case Study,A decision maker atSandhurst Fine Foods, p. 456-457.


Section 6. Assessment Criteria Sheets

Refer to Section 3.3, Assessment task 1 & 2 for the criteria and weighting.


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Rubric Grading Criteria for Case Study Assignment (15%)

Criteria High distinction85100%

Distinction7584%

Credit6574%

Pass5064%

Unsatisfactory 049%

Grade15%

Identify Key Issues

Describe unique characteristics of

the Decisionmakerscase you

have selected, outline the key

marketing issues and the

implications of these.

SLO 1, 2, 3CLO K1, S2, S3, A1

Weight: 15%

Demonstrates a solid

synopsis of the marketing

issues central to the case

and the implications of

these.

Exhibits a sound ability to

explain the marketing

issues central to the case

and the implications of

these.

Demonstrates a basic

ability to describe the

marketing issues in the

case and the implications

of these.

At a minimum identifies

the marketing issues in

the case.

Produced work which

fails to demonstrate

understanding of

marketing knowledge

pertaining to the case.

Discussion & Analysis

Critical analysis/ detailed argument;

clear and relevant application of

concepts.

SLO 1, 2,3

CLO K1, S2, S3, A1

Weight: 40%

Produces a highly

detailed and insightful

argument for selecting

one of the nonchosen

options (or a completely

different course of

action), which is linked to

theory, and shows

effective use of relevant

research evidence

sources to support ideas.

Produces a detailed




different course of

action), mostly linked to

theoretical concepts, with

intermediate use of

relevant research

evidence to support

ideas.

Produces a reasonable




different course of

action), with some

application of theoretical

concepts and some use of

relevant research

evidence to support

ideas.

Produces a basic




different course of

action), with minimal


concepts and basic use of

relevant research

evidence to support

ideas.

Failure to produce a basic




different course of action)

and shows no or minimal

evidence of theory

application. Key ideas are

not supported with

relevant research

evidence.

Conclusions & Recommendations

Concise and logical link to the case;

recommendations flow from the

conclusions and add value to the

organisation.

SLO 1,2,3

CLO K1, S2, S3, A1

Weight: 25%

Demonstrates a solidevaluation of the

marketing challenges and

possible solutions for the

organisation in the case,

with insightful and welljustified

recommendations for

future options.

Conclusions andrecommendations are

concise and link logically

to the analysis of the

case. Relevant future

based options are noted

and evaluated for their

applicability.

Applies rudimentarythinking that is evidence

based to recommend

future options for the

organisation in the case.

Conclusions providelimited applicability to

the organisation in the

case and its broader

future based scenario

options.

Failed to identify relevantissues in the case. Little

original analysis shown.

Content Development

Logical flow; concise and cohesive.

CLO S3, A1

Weight: 10%

Demonstrates a high

ability to organise

content in a logical,

concise and cohesive

manner.

Demonstrates a sound

ability to organise



manner.

Demonstrates some

ability to organise



manner.

Demonstrates a basic

ability to organise



manner.

Demonstrate little or no

ability to develop and

organise content in a

logical, concise and

cohesive manner.

Presentation, Style & ReferencingConvey information clearly and

fluently, in high quality written

form appropriate for target

audiences.

CLO S2, S3

Weight: 10%

Presented work isexpressed coherently and

concisely with zero

English and/or

referencing errors.

Employs appropriatelanguage and accepted

principles of English and

APA citation.

Communicates clearly

and concisely with

minimal errors.

Incorporates appropriatelanguage that generally

conveys meaning to

readers. Writing may

include some errors in

grammar and/or

referencing.

Uses a basicunderstanding of

language that conveys

ideas with a number of

discrepancies pertaining

to grammar and/or

referencing.

Presented work thatdemonstrates a lack of

literacy and rudimentary

writing skills. Does not

convey specific meaning.

Total /100


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Rubric Grading Criteria for Marketing Plan Assignment (35%)

Criteria High distinction85100%

Distinction7584%

Credit

6574%

Pass5064%

Unsatisfactory 0

49%

Grade

35%

Executive Summary

Review theplanshighlights and

objectives, linking the marketing effort

to higherlevel strategies and goals.

SLO 1, 2, 3, 4

CLO K1, S2, S3, A1Weight: 5%

Exceptional executive

summary that grabs the

interest of the reader;

excellent synopsis of the

report. Concluding ideas

and recommendations areclear, concise, stem logically

from the analysis in the

body of the report and

leave a strong impact on

the reader.

Sound executive summary

with solid synopsis of the

report. Conclusions and

recommendations are

concise and stem logically

from the analysis in thebody of the report.

Executive summary is clear

and concise, with a good

synopsis of the report.

Concluding remarks show

that some analysis and

synthesis of ideas occurred,but some of the conclusions

are not supported in the

body of the report.

Executive summary is

generally clear and concise,

with a reasonable synopsis

of the report. Concluding

remarks show that basic

analysis and synthesis ofideas occurred, but most of

the conclusions are not

supported in the body of

the report.

No executive summary or

limited attempt at an

executive summary.

There is no or minimal

indication that the author

tried to synthesise thereport or make conclusions

based on the research

conducted.

Current Market Situation &

Target Market, Customer Analysis and

Positioning

Describe unique characteristics of the

organisation and the product or

service. Analyse events and trends in

the environment that can affect the

organisation, its marketing and

stakeholders: market analysis, PESTLEanalysis and SWOT analysis. Also

consumer behaviour analysis and

segmentation, targeting and

positioning decisions.

SLO 1, 2, 3, 4

CLO K1, S2, S3, A1

Weight: 30%

Exceptionally researched

and extremely detailed

market situation and

customer analysis.

Demonstrates excellent

application of theory with


research evidence to

support ideas.

Wellresearched and

detailed market situation

and customer analysis.

Critical analysis mostly

linked to theoretical

concepts, and intermediate

use of relevant research

evidence to support ideas.

Reasonable market

situation and customer

analysis with some


concepts and some use of

relevant research evidence

to support ideas.

Basic market situation and

customer analysis with

minimal application of

theoretical concepts and

basic use of relevant


support ideas.

Failure to demonstrate

basic market and customer

analysis and shows no or

negligible evidence of

theory application.

Discussion lacks logical flow

and key ideas are not

supported with relevant

research evidence.

Objectives, Marketing Strategy &

Marketing Programmes

Outline specific marketing, financial

and societal objectives in the plan.

Summarise the overall strategy to be

used in achieving the marketingplan

objectives by creating, communicatingand delivering value to the target

market. Details the programmes

supporting the marketing strategy:

product, pricing, distribution and

promotion.

SLO 1, 2, 3, 4

CLO K1, S2, S3, A1

Weight: 30%

Demonstrates exceptional

understanding of the

marketing concepts and

develops a creative and

thoughtful marketing plan,

with clear and strong links

between objectives,marketing strategy and

marketing programmes.

Demonstrates excellent




support ideas.

Demonstrates sound



develops a marketing plan

with clear and strong links

between objectives,

marketing strategy andmarketing programmes.

Demonstrates sound


intermediate use of


to support ideas.

Demonstrates reasonable




that includes objectives,

marketing strategy and

marketing programmes.Demonstrates some


some use of relevant


support ideas.

Demonstrates basic




with basic coverage of

objectives, marketing

strategy and marketingprogrammes. Demonstrates

basic application of theory

with minimal use of


to support ideas.

Failure to outline specific

objectives, marketing

strategy and marketing

programmes. Shows no or

negligible evidence of

theory application.

Discussion lacks logical flowand key ideas are not

supported with relevant

research evidence.


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Financial and Operational Plans

Financial and operational

requirements related to marketing

programmes: Expected revenues and

profits; projected budget; schedules

and responsibilities; and any additional

information needed for planning and

implementation.

SLO 1, 2,3, 5

CLO K1, S2, S3, A1Weight: 15%

Demonstrates high level

understanding of financial

and operational

requirements related to

marketing programmes

including expected

revenues and profits,

projected budget, and

schedules and

responsibilities for the notforprofitorganisation.

Demonstrates sound


and operational



including expected



schedules and

responsibilities for the notforprofit organisation.



and operational



including expected



schedules and


Demonstrates basic


and operational



including expected



schedules and


Failed to demonstrate basic


and operational



including expected



schedules and


Metrics and implementation control

Indicates how the plan will be

implemented and evaluated, including

metrics for performance

measurement.

SLO 1, 2, 3, 4

CLO K1, S2, S3, A1

Weight: 15%

Demonstrates high level

understanding of

implementation and control

processes and measures,

and excellent application of

these to the organisation.

Demonstrates sound

understanding of



and solid application of



understanding of



and good application of


Demonstrates basic

understanding of



and application of these to

the organisation.

Failed to demonstrate basic

understanding of



and indicate how the plan

will be implemented and

evaluated.

Presentation, Style & Referencing

Convey information clearly and

fluently, in high quality written form

appropriate for target audiences.

CLO S2, S3

Weight: 5%

Presented work is

expressed coherently and

concisely with zero English

and/or referencing errors.

Employs appropriate

language and accepted

principles of English and

APA citation. Communicates

clearly and concisely with

minimal errors.

Incorporates appropriate

language that generally

conveys meaning to

readers. Writing may

include some errors in

grammar and/or

referencing.

Uses a basic understanding

of language that conveys

ideas with a number of

discrepancies pertaining to

grammar and/or

referencing.

Presented work that

demonstrates a lack of

literacy and rudimentary

writing skills. Does not

convey specific meaning.

Total /100

LB5232 Subject Outline JCUB SP23 2015

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