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LAYER� OVERVIEW
September 2016
$ COSTLY $
Mobile Carrier
ENGAGEMENT Channels are
Not Effective
Enough
Non-Personal
Highly EFFECTIVE marketing channel whichUPLIFTS PROMOTIONAL CAMPAIGN KPIs
Layer�A clientlessmobile monetization solution
Layer�A clientless mobile monetization solution
Highly EFFECTIVE
marketing channel
UPLIFTING PROMOTIONAL CAMPAIGN KPIs
Leverage Offline and
Online data
For Contextual and
Personal Targeting
Highly Targeted
Pre-Paid Users
Less than 200MB
Positive Balance
The Right Package
At the Right Time
End of Package
Roaming LTE Migration
Package
Upgrade
Device BundleFacebook
Package
Machine Learning
Optimization
Increases response
rate and revenues
Optimize Data Package
Purchases from dozens of
options
2.5% Conversion
2 Clicks to Purchase
11%CTR
micro moments
APPS
Content MUSIC
Video
YOUR
Easily launch marketing campaigns to
MAXIMIZE RESULTS
Launch
TargetedVideo
Campaigns
REACH EVERYONEAVOID HEAVY COST
of advertising on
YouTube and Facebook
SHARE with
Subscribers what's
HOT &
TRENDING
SHOPPING
COMPARISON
YOUR subscribers will
Never Miss
a Deal AGAIN
14
Promote Special Deals
ONLY to
Churn-Risk subscribers
REWARD your most
LOYAL subscribers
15
Enable Premium Advertisers to
CONTEXTUALLY
Sponsor User Data
Advertisement
Content
Generate massive amounts of inventory,
and $ MONETIZE $ it with our ECO-SYSTEM
Sponsored
Apps and
Content
Generate Premium Interstitial Ad space
Curl CTR
8%Content CTR
6%Unique user daily
engagement
20%
Unique user engage more than once
74%Opt-out ratio
<1%
Beating Industry Numbers
PRODUCT HIGHLIGHTS
Proprietary & Confidential |Copyright ©2105
The Experience Manager
Campaign Provisioning and Launching Process
NewCampaign
Schedule TargetUploadCreative
Launch
Maximum Flexibility by operating OUT of carrier packet core
Experience Manager
Proprietary & Confidential |Copyright ©2105
Campaign Targeting
23
Audience Segment
Schedule
Web SitesEvents
Frequency
Impactful dashboards with directional insights
Actionable data
Behavioral and Insights Analytics
Cohort analysis
Targeted insights from segments or behaviors
Anonymized data, meets stringent regulation and carrier guidelines
Privacy Compliant