Questions and AnswersWebinar, October 2015

Kasper JelaiskisDigital creative

consultant

John TheodosiouTechnical Support

Nice to meet you!

•15 minute presentation•45 minutes Q&A

•Questions via “question box” and “raise” hand

Today’s setup

Geo Layers

Geo location ARImage recognition technology

Mobile augmented reality

• Show augments associated with physical geo-locations (POI’s)

• Based on GPS coordinates (long. lat. alt.)

• Certain search range

• Launch by: location, marker or button

About Geo layers

Content

• Real time data (i.e. tweeps) - or static objects

• Support of rich media: images, gifs, audio, video, 3D objects

• Animations- on launch, as a .gif or within the coordinates

• Look around a 3D object- or look from inside (3D dome effect)

• HTML widgets, social sharing

1. Sign up for developer account2. Register your layer3. Create web services4. Test5. Publish

See Layar API for helpful tips and tutorials:Link here

Creating a Geo layer

Focus on the user experience:

Up to 50 POI’s per locationKeep the 3D model complexity lowOptimize content for mobile useKeep in mind the obstacles for GPS

Things to consider

• GPS accuracy is affected by:

Satellite positionsNoise in the radio signalAtmospheric conditionsNatural barriers to the signal (mountains, big buildings) Result: inaccurate positioning, “jumpy” Pois

• Do not show more that 50 Pois Use filters to show relevant content

Best practices

Find useful info using Geo layers

Use augmented view to find:

● Hotels/restaurants● Bus stops ● Museums● Stores● Everything

Change easily to map view In order to navigate and find your way to your POI

Outdoor advertising

Make a virtual world

Use geo layers to augment 3d object into your physical world

Bring history to life

Layar Help Centre has got you covered!

THANKS!