© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Questions & AnswersWebinar, November 2015

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Nice to meet you!

Kasper JelaiskisDigital creative

consultant

John TheodosiouTechnical Support

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Today’s setup

• 15 minute presentation

• 45 minutes Q&A

• Questions via “Question box” and “Raise hand”

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Layar SDK in Retail

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

About Layar SDK

● SDK - Software development kit

● Embed Layar functionality into your own app

● Available for iOS and Android

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Getting the SDK

• Apply for a 30 day trial (per app - not per user)

• Apply for a licence - price depends on duration and individual needs

• Standard package includes 12 month premium, 100 pro pages, updates, bug

fixes and more

• Minimum term - 12 months

• Validate the key and secret to your app

sales@layar.com

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Making it work

● Use Phonegap plugin or Xcode, Android Studio to develop

● Your Layar account is linked to SDK (possible to link multiple content-creating accounts)

● Make sure the content is available on Layar Creator or Developer layers

● Test & Publish as Pro pages

● Update your app on iOS or Android app stores

See API for tutorials and more information

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Best practices

Educate your audience about the new feature:

- How to scan a page? (3-step instructions)

- Which pages to scan? (place CTA’s)

- What content can they expect? (manage expectations)

- Promote the app and increase awareness

- Aim for quality, not quantity

In order for SDK to work you must have at least:

• Android 2.2 and above

• iPhone 3GS, iPad 2 and higher

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Types of content

• Both Vision and Geo features are supported

• All content published on Creator and Vision/Geo API Layers

• Rich media: 3D and animation, HTML widgets, Image Carousel, Twitter feeds and more

• Customised UI and camera view

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Benefits of SDK

• Quick and easy for app developers to use

• Give users new features and interactive content (engage your audience)

• Easily manage content via the Layar Creator

• Customize design, interface and functionality

• Maintain brand identity while using Layar features

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

...and more

• Reach new target groups

• Increase the value of your products and your app

• Add exclusive content

• Increase the life cycle of the app

• Make the buying process easier

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Actual print What you see with SDKShopping from your app

Net-a-porter

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Leonisa

Actual printWhat you see with SDK

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

House of Fraser

Actual print What you see with SDK

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

House of Fraser

Actual print What you see with SDK

© 2015, Layar B.V. STRICTLY Confidential and Proprietary

Layar Help Centre has got you covered!

THANKS!