Law Society National Property Conference - Marketing in a Social Age

PowerPoint Presentation

MARKETINGin a SOCIAL AGE

Conscious Solutions http://www.conscious.co.uk/presentations

Maslows New Hierarchy of Needs & Lingo Bingo


Social Media Engagement ModelUnengagedHighlyEngagedUn TargetedHighlyTargeted

CONNECT

BROADCAST

CONVERSE

SHARING


Greggs problems with a logo!Story


Its just not funny!




Rule No.2 of social media. Its a private conversation in public


Melissa8

Rule No.3 of social media. If you had to tell your mum what you said, would she approve?


The rule of10


Social advertising


Local Marketing & Advertising



How to get content?



Moz - 2015 Local Search Ranking Factors


Different search radius per keyword



Use a map from Google My Business




Schema data


Mobilegeddon + 171 days



This is why you need to care

34%of all website traffic


14 sensorsyes FOURTEEN!

AccelerometerGyroscopeMagnetometerBarometerProximityLight sensorTouch screenGPSWifiBluetoothMicrophoneNFC:Near FieldCamera: FrontCamera: Back


Google Now anyone use it?


Wowwhat a shift in usage amount & device!


38% searched at least 1 time per month on mobile


50% use a browser. 40% use maps


Responsive v Standalone Mobile


What is the likely impact on your website?



The Hierarchy of Belief


So how do we make a video David?


scopes up!


So, whos doing it well?


Law Society National Property Conference - Marketing in a Social Age

Business

Transcript of Law Society National Property Conference - Marketing in a Social Age