Building Community for Traditional Business

Lauren Vargas, @VargasL

Community Management Strategist, Aetna

VargasLMV@gmail.com

Community?

Community is…

…the new black.

Take Responsibility

Claim Your Sandbox

Art and Science of Listening

Need/Want Recognition

Information Search

Evaluation

Purchase/Decision

Cognitive Dissonance

Build Structure

Stories through Workflow

Strike a Balance

Brand Engagement

Industry Engagement

Content Curation/Creation

Internal Engagement

Health Trends

Provide Value

Build a Toolkit

Check. The. Box. Thinking

Chameleon Effect

Embracing Ensemble

Questions?

Lauren Vargas, @VargasL

Community Management Strategist, Aetna

VargasLMV@gmail.com