Launching The Last Messages Club
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Transcript of Launching The Last Messages Club
![Page 1: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/1.jpg)
ENGAGING COMMUNITIES OF INTEREST FOR NEW MUSIC
NETWORK MAGAZINE
RIVMIXX
![Page 2: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/2.jpg)
THE CHALLENGE
Rivmixx, a new, cool music network magazine asked us to help them...
Engage with communities of interest
Build credibilityDrive sign-ups
![Page 3: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/3.jpg)
WHAT WE DID
We identified key online music communities
We observed how they communicated
what they communicated and what they wanted...
Then we gave it to them.
![Page 4: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/4.jpg)
HOW IT WORKED
We set up profiles on key music social networks, forums and online communities
We seeded relevant news, videos and links back to Rivmixx,
driving website traffic and user sign-ups
We entered discussions and started conversations to build up trust and brand credibility
![Page 5: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/5.jpg)
RESULTS
We supported over 10 separate events and features in three months, identifying and
engaging with each unique audience and driving user figures
We also helped to build brand recognition and
respect amongst target audiences... preparation for further communication*
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![Page 7: Launching The Last Messages Club](https://reader035.fdocuments.us/reader035/viewer/2022062420/55b3cf4dbb61eb543c8b47b4/html5/thumbnails/7.jpg)
Like what you see?Get in touch with us at:Email: [email protected]: @komodoprTel: +44 207 680 5520