Latvian Youth to Business Forum

AIESEC in Latvia | 11, Skolas Street, room 222 – at RBS | +371 200 10 995

[email protected] | www.aiesec.lv / www.aiesec.org

Evaluation Report

6th of April 2011

… the link between the youth and business sectors

and

SYNERGY Baltic Conference 2011



Content Final Report:

A. Latvian Youth to Business Forum (3rd page)

- Global Youth To Business Forum concept

- 1st edition of Latvian Youth to Business Forum in Latvia 2011

- Latvian Business Support towards young people’s development

- Partners and Supporters

- Media appearances (*page 18th

)

B. Synergy Baltic Conference 2011 ( 10th

page)

- Baltic tradition: Synergy Conference

- Synergy Baltic Conference 2011 in highlights

- AIESEC members’ development in the organizations

- “Global Village”

- AIESEC Alumni sharing event

- Awards Gala

- Partners and Supporters

C. AIESEC Alumni Conference (14th

page)

D. AIESEC in Latvia National Partners Group (16th

page)

E. Gratitude Letters (17th page)

F. Feed-back from participants (22nd

page)



A. Latvian Youth to Business Forum

… the link between the youth and business sectors

Initially, the idea came from Global Level, as AIESEC International has been

organizing Global Youth for Business Forum since 2009. The Conference is a

unique meeting point for youth leaders from around the world and leading

organizations. More than 600 youth leaders and selected organizations met yearly, in a different country to

share perspectives and propose possible actions around issues of global relevance. The forum aims to

gather opinions upon different topics such as: Climate Change and Sustainability, Entrepreneurship, Mobility

and Diversity etc.

Latvian youth to Business Forum is a one-day conference which aims to build up a bridge between the

active young people in Latvia (students and recent graduates) and the business sector. This year, the 1st

edition of the Forum was organized on 24th

of March 2010, with three tracks: “Corporate Social

Responsibility”, “Innovations in Marketing” and “Talent Management from another perspective”.

Date: 03.24. 2011

Location: Turiba Faculty, Riga

Delegates: 100 participants

Partners and Supporters for sessions/ work-shops:



The event started with a short introduction

on behalf of Mrs. Lura Katinaite, as

President of AIESEC in Latvia.

AIESEC in Latvia

After 16 years AIESEC in Latvia is currently present in 2 cities - Riga and Valmiera- and has influence in over 10 top Universities around Latvia, with more than 80 members per year.

The audience was inspired by Mr. Fionn Dobbin’s presentation on Social Business as live example of a

person leading his own businesses and at the same time, having a positive impact in society!

Mr. Fion Dobbin

Brand Manager & Shareholder at PEERKONS

Creative Director and Co-Founder at MAMMU

Project Manager and Lecturer at Stockholm School of

Economics



Track: Talent Management from another perspective

Mrs. Julia Rajevska

HR Specialist Baltic

“Processes and tools of Talent Management”

Igors Djacenko

General Director

“Talent Management from Business

Development point of view”

Track: Innovations in Marketing

Tomas Burovas

Head of Marketing Operations Baltic

Aidas Papreckis

Premium BrandExecutive Baltic

„Marketing in FMCG sector”



Marija Korolova

Baltic Marketing Manager

“Consumer/Brand Marketing vs. Operational/Trade

Marketing”

Track: Corporate Social Responsibility

Ivonna Zirdzina

Quality Assurance & Corporate Responsibility Director

“RIMI CSR Strategy”

Company presentations:



Panel Discussion

(one hour)

The purpose of the panel discussions was to bring together both young people as well as business sector

and debate upon the topics delivered on the three tracks

(Corporate Social Responsibility, Talent Management and Marketing)

as well as have the chance to interract upon now-days reality in society, in the market,

what are students and recent graduates interested most when looking for a position in the buisness

sector and on the other hand,

what are companies mostly interested within a young person when hiring or offering internships.



Agenda:

10:30 - 11:00 Opening event – Mrs. Laura Katinaite (welcoming greeting from the AIESEC President)

11:00 - 12:00 Inspirational speech - Mr. Fionn Dobbin (Lecturer &Project manager at SSE / Creative Director at Mammu / Brand Manager at Peerkons)

12:00 – 12:30 Coffee Break

Tracks Corporate Social Responsability

Innovations in Marketing

Talent Management from another perspective

12:30 - 14:00

14:00 - 15:00 Networking Lunch

15:00 - 16:30

16:30 - 17:00 Coffee Break

17:00 - 18:00 Panel Discussion

18:00 - 18:30 Award ceremony and Closing the event



Feedback from the organizing team members:

Partners and Suporters for ‘Latvian Youth to Business Forum’

Forum Main

Partners

Event

Partner

Supporters of

the Forum

‘I have always been engaged in such

AIESEC activities due to the chance of

applying in practice what I learn in

theory and therefore gain more

valuable experience!’

‘It’s always a pleasure to organize

such events and give all students

the opportunity to gain extra

knowledge besides what they

learn in University’



B. Synergy Baltic Conference 2011

Date: 25th

– 27th

of March 2011

Location: Ratnieki, Latvia

Participants: 241 AIESEC members and 40 AIESEC Alumni

Synergy 2011 is an educational Baltic conference for open-minded, young and ambitious AIESEC members

from all over the world.

Main objectives of the conference:

� For delegates to receive different useful skills and knowledge needed for their future roles � For delegates to get inspired and motivated after the conference � Reward the best performing members in AIESEC in the Baltics

Agenda consisted of 3 tracks, held in paralel: for new recurited members who joined AIESEC in Spring 2011,

for experienced members who have joined our organisation for more than 6 months and 3rd track for the

members who are about to finish their experience and involvemt in AIESEC and make plans for their future

careers and international experiences.



Moderator of the conference:

Orsoyla Kovacs

Vice President Country Development in Central

and Eastern Europe

AIESEC International team member

The sessions and workshops were delivered by experienced AIESEC members from different countries as

well as company representatives and AIESEC Alumni:



In the first evening all AIESEC members gathered for the Global Village Cultural Event to represent their

countries with traditional food, clothes, objects, dances and songs:

Romania

Italy

The Netherlands

Estonia

Germany

Ukraine Lithuania Latvia



The second evening was the most expected one as Celebration of AIESEC in the Baltic’s performances over the last year: Gala Awards Night

Awards citeria:

� Best Baltic Local Committee –

sponsored by Unilever

(prize: Corporate Training)

� Best Developing Local Committee

� Achievement through the Network

� Best Exchange Project (based on our

Global Internship Program)

� Baltic Leadership Award

� AIESEC Experience Delivery

� Best baltic Expansion Award

Company presentation:



C. AIESEC Alumni Conference during Synergy Conference

28.03.2011, Ratnieki

Within Synergy Confernece AIESEC organized also a special day-track for our dear Alumni who have

been supporting AIESEC for the past 16 years.

Agenda:

From – till Topic Lead by

From 13:00 Registration

14:00-14:50 Session "Life Balance"

Language: English

Kaspars

Rutkis

14:50-15:00 Coffee Break

15:00-15:50

Session "Be different or die"

Session with case studies about small business strategies and innovations for

small enterprises & business start-ups. Differences in setting strategies for big and

small companies. Examples and case studies will be used.

Language: English

Aigars

Ruņģis


16:00-18:00

Session "NLP: the map of your personal achievements / НЛП: карта твоих

личных достижений"

Aim of the session is to show how much depends on each own’. Ways and tools to

influence to our life & changing different situations.

Language: Russian/ English

Mihail

Džondžua


18:10-19:30

Alumni meeting / discussion

The aim is to inform alumni about past and current alumni activities, updates

from AIESEC side, discuss future alumni’ events & involvement/support to AIESEC.

Language: English

Ieva Stumpe


20:00-21:00

Alumni sharing

The aim is to share alumni experience to AIESEC members (Synergy delegates).

The session is planned to be organized in “world cafe” style, when delegates are

divided in groups of several people, each group having one table with one alumni

sharing his/her knowledge & experience. Groups are changing tables, so that to

have opportunity of getting to know as many alumni as time allows.

Laura

Katinaite

21:00-22:30 Dinner and getting ready

22:30-23:30 Awards night

From 23:30 Jazz party



Partners and Suporters for ‘Synergy baltic Confernece’

Financial

Supporter

In-kind

Supporters

Logistics and

Information

Supporters



What means Synergy for our members?

“Taking Responsibility” track was dedicated to the new recruited members. They went through a series of

preparation sessions followed by simulations on specific functional areas. All these offered them a deeper

knowledge about the organization and prepared them for taking their first responsibilities in AIESEC.

“Leadership elect” track offered the future leaders of the organization (members of the executive board,

team leaders and project coordinators) extensive leadership preparation. Also the delegates learned more

about how the processes are managed in the other local committees and shared their experiences in an

international environment.

“Leadership current” track, dedicated to the current leadership bodies in the organization, offered the

delegates preparation on transition and knowledge management delivery and the needed working frame to

develop new strategies for the upcoming period, based on the term evaluation.

D. AIESEC in Latvia National Partners Group

AIESEC in Latvia National Partners

Platinum Partners Gold Partners

Exchange Partners

Supporters



E. Gratitude Letter

‘AIESEC in Latvia would like to thank each and every partner and supporter for their involvement and care

for developing young talented students and recent graduates in Latvia who are abput to become the future

employees of the country, future leaders and future more experienced young human resource!

A big thanks also to our AIESEC members who organized this event and therefore gaiend more experience in

event planning, account management as well as working within a team’

Laura Katinaite- AIESEC in Latvia President

Ivan Buli- Vice President External Relations

Louisa Olar- Vice President External Relations & Global Internships

Liliana Ionita- Vice President Human Resources

Maryana Matsyuk- External relations Manager

Jevgēnijs Vizņuks- IT Support Manager Margarita Čačka- Communication Coordinator

Jekaterina Slavgorodska- OCP Elza Petrova- Reception Zane Salaka- Reception

Armands Skutelis- Logistics Sandra Gudrīte- Reception



Anexa:

Web Pages



Media Appearances

CV Online:

1st PR appeared on Internet:

1. Youth portal jaunietim.lv

http://www.jaunietim.lv/?p=6192

2. Youth portal jauns.lv

http://www.jauns.lv/aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem/

3. News portal news.lv

http://news.lv/BNS/2011/03/09/AIESEC-Latvija-organize-biznesa-seminaru-jauniem-lideriem

4. Business school Turiba home page

http://www.turiba.lv/lat/dzive_turiba/aktualitates/aiesec_latvija_organize_biznes/

5. National news agency LETA home page

http://www.leta.lv/press_rel.php?id=5BA86422-8103-4280-8381-5C91405A15DA

6. News web page Oyo.lv

http://www.oyo.lv/posts/jaunslv-2011-mar-10-aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem

7. RTU IT faculty page

http://ditfi.lv/2011/aiesec-seminars-jauniem-lideriem/

8. izpetit.com: http://izpetit.com/dir/bizness+un+karjera

9.Forum of Alberta College

http://albertakoledza.lv/downloads/Latvian_Youth_to_Business_Forum.pdf

10. RTU Management faculty page

http://www.ievfsp.lv/2011/03/21/aiesec-latvija-organize-biznesa-seminaru-jauniem-lideriem/

11. New portal



nekur.lv http://nekur.lv/search?q=AIESEC

2nd PR appeared on internet:

National news agency LETA home page

http://www.leta.lv/print_prel.php?print=true&id=75BB3703-4848-4DF0-A128-9BB041CEA9C0

Social network: Skype, Facebook and Draugiem.lv



F. Feed-back from participants

Overall, how would you rate the Latvian Youth to Business forum?

Excellent

6 21%

Good 20 69%

Satisfactory

1 3%

Poor

2 7%

Did Latvian Youth to Business forum meet your expectations?

Yes

19 66%

No

5 17%

N/A

4 14%

Would you join Latvian Youth to Business forum next year?

Yes

24 83%

No

1 3%

N/A

3 10%

Would you recommend this event to your friends?

Yes

25 86%

No

2 7%

N/A

2 7%

Any specific topic you would like to cover on the next forum?

“Business sharing”

“Project organization and management PR”

“Information Technologies”

“More practical knowledge”

“Youth's experience how did they start their own

business”

What other companies would you have liked to see involved in this event and why?

Geoterma (geothermal energy in Klaipeda), Delfi.lv, Efumo, Swedbank, AIRBALTIC, Google.com, NCar industry, Mars

Ernst & Young, Nestle Latvija, Samsung electronics Baltic, Price Waterhouse Coopers,



What is the reasons why you attended the track you registered for?

„Marketing is the key to good sales” „Because my future work will definitely be related to work with people and I want to improve my knowledge in this sector!” „Interested in CSR” „New people, experience” „Someday I will set up my own business and that was useful to know what the criteria for choosing and developing employees are” „I didn't have any knowledge about marketing and I was really interested in it, so now, I am satisfied” „Wanted to know what Talent Management is” „To get an impression of what the work life looks life, to be better prepared, to know what skills I should develop.”

Session evaluations:

Fionn Dobinn- on Social Business

Session content Excellent 52%; Good 30%; Satisfactory 3%

Presentation skills Excellent 67%; Good 12%; Satisfactory 3%

Logistical matters Excellent 45%; Good 36%; Satisfactory 0%

Unilever


Presentation skills Excellent 24%; Good 39%; Satisfactory 9%


Rimi

Session content Excellent 3%; Good 12%; Satisfactory 6%; Poor

6%

Presentation skills Excellent 6%; Good 9%; Satisfactory 6%; Poor

6%

Logistical matters Excellent 3%; Good 12%; Satisfactory 12%;

Poor 0%

Coca Cola Hellenic

Session content Excellent 21%; Good 21%; Satisfactory 3%;

Presentation skills Excellent 24%; Good 12%; Satisfactory 9%;

Poor 0%

Logistical matters Excellent 24%; Good 12%; Satisfactory 6%;

Poor 0%

BAT


Presentation skills Excellent 39%; Good 36%; Satisfactory 6 %


SDI Media


Presentation skills Excellent 15%; Good 19%; 18Satisfactory

0%; Logistical matters Excellent 12%; Good 12%; Satisfactory

9%

Panel Discussion evaluation - Were the questions relevant/ interesting?

Yes

14 42%

No

0 0%

N/A

6 18%

Panel Discussion evaluation - Were the company representatives’ questions satisfactory- complete,

understandable and to the point?

Yes

15 45%

No

0 0%

N/A

5 15%

Latvian Youth to Business Forum

Education

Transcript of Latvian Youth to Business Forum