Latte For Class: Coffee House Regulars
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Transcript of Latte For Class: Coffee House Regulars
Latte For Class: Coffee House RegularsResearch and Trend Analysis
Purpose Statement: Coffee house regulars are aware of pop culture trends but do not feel the need to become enslaved by them.
Researched, Observed & Interviewed: • Females• Age: 18 25
• Local coffee shops vs. Chain coffee shops• Location, aesthetics, art & Music
Findings:Common Themes: Light grooming – Eclecticism – Casual
dress – Neutral to bright colors – Wide range of accessories
Common Pieces: Skinny jeans – Flat shoes Future Predictions: “Green Movement” Influence: •Recycling •Clothes •Trends
“Green Goods” Influence: •Textiles: •Bamboo •Organic Cotton •Repurposing and
Reclaiming •Simplicity
Latte For Class: Coffee House RegularsResearch and Trend Analysis
Learning Outcomes:Through research, observation and the interview process I experienced the preliminary stages of market trend analysis. The processes in which
data was collected allowed me to pull together a wide variety of information about the target market consumer: Coffee House Regulars. In essence, I practiced the method of gathering information that a buyer or trend forecaster
would, both professions being very essential and viable to the fashion merchandising industry.
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