Latino SUAVE Media Kit 2007

Media Kit2007

MAGAZINE

� LatinoSUAVE

Table of Contents

4 MISSIONSTATEMENT

5 EXPERIENCETHELATINEXPLOSION

6 LETTERFROMTHEPUBLISHER

7 WHAT’SINSIDE

8 EDITORIALCALENDAR

10 LAYOUTEXAMPLES

12 EXCELLENCEINEDUCATION

14 OURVISION

16 TARGETMARKET

19 LOCALDISTRIBUTION

26 NATIONALDISTRIBUTION

31 HISPANICMAGAZINEREADERSHIP

32 TOPTENREASONSTOADVERTISEINAMAGAZINE

33 2007ADVERTISINGRATES

35 ADSIZESANDDIGITALREQUIREMENTS

37 CONTACTUS

38 TERMSANDCONDITIONS

� www.latinosuave.com

Your Premier Tool for Reaching the Latino Market

1600StoutStreetSuite2000Denver,CO.80202. Tel:303.339.2737 www.latinosuave.com

� LatinoSUAVE

Featuring Stories that Inform, Inspire and

Transform Lives!

� LatinoSUAVELifestyleBusinessSportsFashionEntertainment and more...

Our vision is that the magazine will not only reach Latinos nationwide, but cross international boundaries as well; not

only reaching markets, but reaching people.—Monica A. Garcia Pleiman

MISSION


LifestyleBusinessSportsFashionEntertainment and more...

Fastest-Growing Group! The latest U.S. Census Bureau News reports:

• Hispanics are growing 4X faster than the national rate.• Largest Minority Group in the United States.

• Hispanic population at 41.3 million.

• 1 in 7 people in the U.S. are Hispanic.

Younger Demographic Means Longer Loyalty!• The median age for Hispanics is 26 compared to 35 for non-Hispanics• Larger households means more economic influence and acquisition.• Trendsetters for youth-oriented products.

Increasingly Affluent!• Rapidly starting and expanding their own businesses. • Claiming a larger portion of high-end market.

A National PerspectiveHispanic Market in the U.S.

• Annual spending power of $686 billion

• Projected to grow to $1 trillion by 2010

• Represents world’s ninth largest economy From 2000-2004.

• Hispanic market-directed dollars from the top 50 advertisers rose from $658 million to $1.23 billion.

Latino SUAVE Magazine captures the beat of this dynamic and youthful market, delivering exciting articles in both English and Spanish

Our lifestyle publication drives you to the heart of the Latin culture in a bi-monthly experience you will not forget!

Experience the

Latin Explosion!


� LatinoSUAVE

I invite you to take this incredible journey with Latino SUAVE magazine. Prepare yourself for the adventure of a lifetime. You will be informed, inspired and uplifted. Latino SUAVE will be your coffee table masterpiece and your collector’s treasure. Our amazing stories will put you in touch with outstanding people and a beautiful culture; they will cause you to reflect on your life. My hope is that Latino SUAVE Magazine will be cherished and embraced by every member of your family. I am passionate about making a difference in this world, especially in the Latino community. I hope you are too. I want to make every effort to learn from others and to remain teachable throughout my life. Latino SUAVE Magazine will explore the heart, culture and passion of Latino people, and provide understanding of our interests and concerns. My hope is that it will cause virtue and good works to flourish. By sharing heartwarming stories of people overcoming great odds to succeed, Latino SUAVE will inspire you to Reach Your Full Potential. I want you to follow your dreams and aspire to greatness. Latino SUAVE will bring a spirit of collaboration like never before. It will be published in English and Spanish, with outstanding contributions from some of the nation’s best writers. Faith,

hard work, determination in the face of adversity, family, care for humanity, and the passion to succeed are common themes throughout our stories. The Latino culture is beautiful. Come learn and experience it!!! My vision for this magazine is that it will not only reach Latinos nationwide, but across international boundaries; not reaching markets, but reaching people. There will be no borders with this magazine. One of my life’s ambitions has always been to bring awareness of the Latino lifestyle to ALL cultures. With Latino SUAVE, I believe that we will. Welcome to Latino SUAVE! I look forward to building a warm and wonderful relationship with you.

Sincerely,

Monica A. Garcia Pleiman Founder and Publisher

Letter from the Publisher

“If I can make a difference in the

lives of others...if I can give hope

to others...and inspire others...help

them to obtain their dream...then I

will be a true leader in my mind.”

– Monica A. Garcia Pleiman


What’s Inside

BEST IN BUSINESSNews about successful entrepreneurs and business professionals

EXCELLENCE IN EDUCATION Effective models and values in education; highlighting institutions, educators, and students

IN THE SPOTLIGHTCovering the world of entertainment

THE POTPOURRI OF LIFEA celebration of many voices, many spirits, and many lives

FASHION SUAVE STYLETracking the latest craze in the fashion industry

APPRECIATE THE ARTSExpand your world through art and its creators

TECH EDGEThe latest tech trends for your home and business

SPORTS INSIDERSpectacular accounts of greatness in the sporting world

GREAT DESTINATIONSSUAVE’s favorite destinations for business or leisure

SUAVE PERSONALITIESA journey into the lives of today’s most engaging individuals

HEAR ME SPEAKA young generation determined to make their mark

CARPE DIEMFulfilling dreams and overcoming struggles

ELEGANT HOMESTips for beautifying your home and garden

TASTE SENSATIONSDining out and sharing great recipes

CULTURAL RICHNESSLearn about history and submerse yourself in the Latino culture

AROUND THE WORLDIncreasing our awareness of international affairs

THE BEAUTY IN YOUDiscovering the beauty in each and every one of us

REACH YOUR FULL POTENTIALA motivational message from our publisher on Reaching Your Full Potential.

MESSAGE FROM OUR LEADERSAdvice from our community, nation and world leaders; leaders that are transforming the way we live, work, and play.

IN THE FIRST PERSONPersonal stories from the heart

LATINO MARKET WATCHWatch the growth of the Latino Market in Colorado, the U.S., and beyond.

HEALTH AND WELLNESSTake charge of your health and well-being

FOR WHAT ITS WORTHFinancial advice from our experts

ACROSS THE AISLEViews and voices across the ideological and political spectrum.

Departments

� LatinoSUAVE

EditorialCalendar

� LatinoSUAVE

JANUARY/FEBRUARY2007•SUAVE Personalities: Jorge Perez: The personal side of the celebrated real estate developer.

•In the Spotlight: Honky Tonk Hispanics: Pete Martinez conquers C&W music. Is Nashville ready for the Latino explosion?

•SUAVE Fashion: The Brown Palace is the Grand Dame of American hostels. The legendary hotel has hosted presidents, royalty and celebrities. Latino SUAVE returns the favor, hosting an pictorial homage to two American institutions—the Brown Palace and elegance.

SPECIALSPRINGEDITION2007•On the Cover: A personal appointment with Cesar Alvarez, perhaps America’s most renowned Latino attorney

•SUAVE Fashion: An explosion of colors heralds the beauty and bounty of spring. A gorgeous model, wardrobe and layout sets the season on fire.

•SUAVE Libros:John Milton is a literary giant who is best known for the classic Milagro Beanfield War. Complex characterizations are hallmarks of his novels. That is no surprise as the author is also a fascinating conundrum equal to any character that he has penned on paper.

JUNE/JULY2007•On the Cover: Esai Morales is more than cinema’s prettiest Latino face. The actor and activist is among Hollywood’s intellectual elite. •On the Cover:Latinas are surging to the forefront of American business and government. Join Latino SUAVE in a celebration of five Latina exemplars who lead the charge of an altered and more diverse America.•SUAVE Personalities: Felix Rodriguez survived Castro, the communist takeover of Cuba and the Bay of Pigs. He was the last person to interrogate Che Gueverra. The Cuban-American legend is still agitating for justice from a new command post — Miami’s Bay of Pigs Museum and Library.

•Health and Wellness: Hispanics are susceptible to numerous afflictions. Latino SUAVE reports the causes and preventions of critical health concerns from diabetes to strokes.

•Excellence in Education:The I.A.A.S (International Association for Astronomical Studies) Program at Denver, Colorado’s North High School is making an amazing difference in students at this inner-city school.

AUGUST/SEPTEMBER2007•On the Cover: Tycoon Tim Marquez has rearranged the business world. Now, with a $50 million donation to the Denver Public School system, he plans to rearrange and recast the district and educational experience for millions of disadvantaged students, many of them Latinos.•SUAVE Personalities: El Presidente? New Mexico Governor Bill Richardson is knocking at the door of the Oval Office. Will America answer?

•Excellence in Education:Important Information for Parents - Why Science? This article will blow you away with why science is important, and the opportunities it provides for rewarding and exciting careers.

OCTOBER/NOVEMBER2007•Hispanic Heritage Month:The national celebration of Hispanola is rockin’ America. Latino SUAVE joins the party.•Cultural Richness: The earliest European settlers in America weren’t the pilgrims at Plymouth Rock, but Hispanics at Camel Rock and other Southwest locales. New Mexico’s Hispanics have fascinated the likes of Dr. Robert Coles and Robert Redford. Discover why New Mexico is the Land of Enchantment.•SUAVE Fashions: Beauty inspires beauty — A feast of Spanish and Native American fashion presented in complementary setting at Santa Fe’s La Fonda Hotel. Timeless, enchanting and exquisite.

•Excellence in Education:Science Without Borders - Science Teachers Around the World. Highlighting teacher exchange programs, international science missions, personalities and accomplishments.

SPECIALHOLIDAYEDITION2007•In the Spotlight: New Orleans’ culture is a potpourri of ethnic traditions. The proud history of Creole, French and African-American culture is stepping aside to welcome the Latin explosion.•SUAVE Fashion: Jambalaya meets jalepenos. Latinos add a tad more spice to the already sizzlin’ cuisine and style of the Crescent City at the historic Fairmont Hotel.

•Taste Sensations: Oscar Javier Aguirre’s extensive travels and family sets the optimal holiday table — a fiery feast to offset the winter chill.

•Excellence in Education:Science and Scientists Impacting Your Community and the World Community. Orlando Hallrose, Native of Costa Rica, now residing in Paris, and now president of UNESCO.

JANUARY/FEBRUARY2008•In the Spotlight: New Orleans’ culture is a potpourri of ethnic traditions. The proud history of Creole, French and African-American culture is stepping aside to welcome the Latin explosion.

•SUAVE Fashion: Jambalaya meets jalapeños. Latinos add a tad more spice to the already sizzlin’ cuisine and style of the Crescent City at the historic Fairmont Hotel.

•Excellence in Education:Connecting the World. Jose Martine of NCAR, a Cuban Native, connects Hispanic communities around the world vis the logistic projects he manages for NCAR.

� www.latinosuave.com� www.latinosuave.com

If I could do one thing in this lifetime, it would be to make people under-

stand that there’s no such thing as the Latino race. There is no such thing as the African race, that there’s no such

thing as the Caucasian race, an indige-nous race, an Asian race. There’s only

one race and that’s the human race. And inside of that human race there

are beautiful cultures.— Edward James Olmos

10 LatinoSUAVE12 LatinoSUAVE November/December 2006

ON

TH

E C

OV

ER

12 LatinoSUAVE November/December 2006 13 www.latinosuave.com

Anywherein

Glory:The Understated Brilliance of a

Ladder-Day Saint

13 www.latinosuave.com

LatinoSUAVE February/March 200636

The Santuario Chapel at Chimayó

In Search of the Soul in the

Land of Enchantment

1598 200

1821

cult

ural

ric

hnes

s

36 www.latinosuave.com 37

Land of Enchantment

“Terrible! This is the Church of the

Lord, not ofthe dirt!”

37

LatinoSUAVE February/March 200626

on t

he

cove

r

2626 www.latinosuave.com 27

6 8

2 282

4.527

54 LatinoSUAVE September/October 2006

Morelia, Michoacán: Where you can Find Heaven in the Local Corundas

54 LatinoSUAVE September/October 2006

TAS

TE

SE

NS

AT

ION

S

55 www.latinosuave.com 55 www.latinosuave.com

Layout Examples

CULTURAL RICHNESS

SPORTS INSIDER

TASTE SENSATIONS

FEATURE


24 LatinoSUAVE July/August 2006

ON

TH

E C

OV

ER

Edward JamesOlmos

Actor and Activist

24 LatinoSUAVE July/August 2006 25 www.latinosuave.com

Recalls the Past and Alters the Future


56 LatinoSUAVE November/December 2006

Denver Happenings

6 Women, 6 Nobel Prizes

56 LatinoSUAVE November/December 2006 57 www.latinosuave.com

Sponsored by:

15th Annual Bernie Valdez Awards Luncheon


28 LatinoSUAVE May/June 2006

The assumption

that all

Hispanics are

pro-immigration is flawed

IN T

HE

SPO

TLIG

HT


Economics have largely fashioned the leniency

allowed both employers and immigrants

to wink at rules and regulations


66 LatinoSUAVE November/December 2006

Striking...Black and gold print, halter style gown, Gino Velardi.


Classic...Black silk tuxedo, Monique Chuiller. Red bowed silk slides, Yves Saint Laurent. Vintage necklace.

FEATURE

CURRENT AFFAIRS

HAPPENINGS

FASHION

1� LatinoSUAVE

1� www.latinosuave.com

1� LatinoSUAVE

Increase our circulation from 28,000 to 100,000This would allow us to increase our adver-tising rates from $4100 for a one time full page ad to $29,000 for a one time full page ad. Thus increasing our profit margin by 7X! This larger circulation will allow us to now get the national advertisers that we are currently working on located in New York, Miami, LA, etc.

Circulate the magazine to all top Hispanic markets in the nationWe have prepared extensive research into the cities with the top Hispanic Markets. We would be able to increase our targeted circulation to penetrate these top Hispanic markets with a strategic approach.

Land nationwide distribution deals with the top distributors.Currently, Ingram Distributors is the only major distributor carrying Latino SUAVE. We have several smaller nationwide dis-tributors but in order for Latino SUAVE to compete with major magazines we need a large nationwide distributor. We have been turned down by large distributors because they said our circulation was not enough and we were too focused on the Denver area. With a larger distribution we would be able to command more valuable shelf space with other national magazines. This will increase our subscribers and also again attract more national advertisers.

Nationwide marketing through billboards, radio, television, direct mail, online marketing and advertisements.Latino SUAVE has accomplished everything in 2006 with $0 allocated towards marketing. Capital would allow Latino SUAVE to invest in different marketing strategies. Extensive research has been made into the best mar-keting options for Latino SUAVE to penetrate our target audience.

Enable the magazine to reach the international Hispanic community.Since our magazine is in both English and Spanish it is ideal for a wider readership throughout Latin America; making the magazine accessible to a much larger mar-ket outside the United States. The English side would be fully duplicated in Spanish

OurVision

Latino SUAVE Magazine: Planning

for the

Future


WEBSITE

EXAMPLE

and would become two separate maga-zines (Latino SUAVE and Latino SUAVE en Espanol).

Finish the Latino SUAVE website/membership site for increased revenue.We are currently developing a much more interactive website to provide an online digital version of the magazine; a website that would be membership driven to provide in-depth, behind the scenes video and addi-tional photos to enhance the already written articles. This website would bring together and unite the Hispanic community even more. This website would bring together and unite the Hispanic community even more. This would also increase the maga-zines revenue through advertising banner placement and monthly membership fees (unless the member is a current subscriber).

Consulting firm for corporation wanting to reach the Latino Market.SUAVE Agency has started the process of collecting invaluable data and information on the growing Hispanic Market. This will be a service provided to corporations with the most up to date methods to reaching this growing market.

Historical video interview archival of today’s greatest Hispanic leaders and their accomplishments.As Latino SUAVE conducts its interviews for the magazine we are also video taping certain ones. These video interviews will be presented on the Latino SUAVE website. They will also be collected so that periodi-cally we can release a CDROM/Video of the greatest Hispanic leaders of our time.

Once a year a special edition of Latino SUAVE magazine will be distributed highlighting all of the greatest achievements and news worth events and leaders for the year.Latino SUAVE plans to release special edi-tions of the Latino SUAVE magazine much like TIME magazine releases issues high-lighting the major events of the year. These special editions will display the international events in the Hispanic Community and will highlight our leaders of the year chosen from each of our editorial departments.

1� LatinoSUAVE

Demographic

Primary Target•Male/Female: Age 25-54

Secondary Target•Male/Female: Age 18-24

Household Income•$50,000 or more

Psychographics•Hispanic business owners•Hispanic professional leaders•Hispanic organizations•Hispanic households

Readership•Latino SUAVE has a 4 to 1 pass a long factor . This means that each person that buys or reads Latino SUAVE Magazine will most likely pass it along or share it with 3 other readers. •This is a readership of 120,000!

Research conducted by Avocet Communications.

Target Market

1� LatinoSUAVE

1� www.latinosuave.com1� www.latinosuave.com

By your work and stature in the community, each of you is

uniquely qualified to help shape the future of our country and our world. You each have a vital role to play—not only in contributing to our economic prosperity and well-being, but also in strength-ening our society’s moral and

spiritual fabric in a time of great change and uncertainty.

—The Most Rev. Jose H. Gomez., S.T.D. Archbishop of San Antonio

1� LatinoSUAVE

DistributionTargetsTier 1

• Newsstand Distribution• Supermarkets• Professional Offices• Convenience Stores• Airports• Branches of the Armed Services• Colleges and Universities• Cafes and Bookstores• Over-the-Counter Retail• Media Play

Tier 2

• Home Delivery• Controlled Circulation• Select Zip Codes• Online Subscriptions• Reward-based Subscription Campaign

Tier 3

• Distribution Outlets• Visitors Convention Bureaus• Local and State Government Offices• Major Hospitals• Public Schools• Inner City Districts• Colleges and Universities• State Boards of Education• Chambers of Commerce• Downtown Business Districts• Hispanic Community Based Organizations

Distribution subject to change based on readership and demand.

Distribution Targets

Our distribution model insures proper market delivery and pro-motes the magazine while sub-scription and newsstand sales grow. Controlled circulation will be reduced incrementally and eventually be made avail-able in Hispanic-specific mar-kets, such as area newsstands, supermarkets, retail outlets, organizations, and various other popular distribution outlets.


Colorado PerspectiveAccording to a 2004 Study by the Selig Center for Economic Growth, Colorado ranks as the 8th largest Hispanic market in the nation in spending power.

Hispanic spending power in Colorado is estimated at $15.0 billion.

According to the Pew Foundation Hispanic Report 2004, Hispanics in the Denver area spend:

$452 million in grocery stores$267 million in automobiles$201 million worth of goods at general merchandise stores$194 million at eating and drinking establishments

Top Ten Markets in the U.S.

Colorado is the 8th largest Hispanic market in the U.S.

by spending power ($ in billion)

1. California .................................................................. 198.52. Texas ......................................................................... 119.33. Florida ....................................................................... 63.74. New York .................................................................. 56.65. Illinois....................................................................... 31.36. New Jersey ................................................................ 26.17. Arizona ..................................................................... 20.98. Colorado ................................................................. 15.09. New Mexico .............................................................. 13.710.Georgia .................................................................... 10.9

Latino SUAVE will target Colorado for its initial distribution, followed by the other top nine Hispanic markets listed above.

ColoradoDistribution

�0 LatinoSUAVE

ColoradoRetail Distribution

�1 www.latinosuave.com

ColoradoTarget Market

�� LatinoSUAVE

ColoradoControlled Circulation

�� www.latinosuave.com

Cop

yrig

ht ©

198

8-20

03 M

icro

soft

Cor

p. a

nd/o

r its

sup

plie

rs. A

ll rig

hts

rese

rved

. ht

tp://

ww

w.m

icro

soft.

com

/map

poin

t©

Cop

yrig

ht 2

002

by G

eogr

aphi

c D

ata

Tech

nolo

gy, I

nc. A

ll rig

hts

rese

rved

. © 2

002

Nav

igat

ion

Tech

nolo

gies

. All

right

s re

serv

ed. T

his

data

incl

udes

info

rmat

ion

take

n w

ith p

erm

issi

on fr

om C

anad

ian

auth

oriti

es ©

199

1-20

02 G

over

nmen

t of C

anad

a (S

tatis

tics

Can

ada

and/

or G

eom

atic

s C

anad

a), a

ll rig

hts

rese

rved

.

LS D

enve

r Dis

tribu

tion

0 m

i5

1015

2025

Colorado Distribution Map

�� LatinoSUAVE

3%4%

5% 5%6%

11% 11%

15%

32%

35%

20%

DMA - the 16th largest U.S. Hispanic market and 5th fastest-growing U.S. Hispanic market among the top-20 largest Hispanic DMA’s. [1]

Population Growth – Hispanics are growing much faster than Non-Hispanics and are a main reason for Denver’s extraordinary overall market growth. [1]

Buying Power - During the next five years, the Denver Hispanic buy-ing power of $12.9 Billion is expected to substantially grow to $18.9 Billion…an increase of 47%! [2]

Language - 82% of Denver Hispanics speak Spanish in the home. [1]

Source: 2000-2006 Nielsen Universe Estimates

More than 1/3 of Denver County is Hispanic

The Hispanic Market in Denver

Source: [1] 2006 Nielsen Universe Estimates (*2006 vs. 2000); [2] Global Insight, The Hispanic Consumer Mar-ket in 2005 and forecasts to 2025.

Colorado MarketAnalysis


50

40

30

20

10

0Denver U.S. Colorado

+47 % +45% +44%

Hispanic Income and Buying Power

Average Hispanic

Household Income

Hispanic Buying Power

$61,058$12.9

Billion

Source: Global Insight, The Hispanic Consumer Market in 2005 and Forecasts to 2025

Colorado MarketAnalysisPurchasing

Power(Hispanic Income and Buying Power)

�� LatinoSUAVE

Coming Soon(National Retail Distribution)


National Distribution Map

�� LatinoSUAVE


National Circulation& Distribution List

LOCATION CITY ST

Hastings #9719 Auburn AL

Hastings #9672 Jonesboro AR

Hastings #9623 Conway AR

Hastings #9686 Russellville AR

Hastings #9874 Bullhead City AZ

Hastings #9802 Sierra Vista AZ

Changing Hands Bkstr #2 Tempe AZ

Hastings #9810 Yuma AZ

New Crescent Smoke Shop Tucson AZ

Castro Smoke House San Francisco CA

Presse, LLC San Francisco CA

Cafe Abir & Magazines San Francisco CA

Circus of Books Los Angeles CA

Stef-Jen Inc Hollywood CA

Modern Times Bookstore San Francisco CA

Universal News LA CA

Booksmith San Francisco CA

Pegasus Book Downtown Berkeley CA

Bookshop Santa Cruz Santa Cruz CA

Circus of Books Los Angeles CA

RAND FOSTER/FINGERPRINTS LONG BEACH CA

Cody’s Books San Francisco CA

Tattered Cover Denver CO

Hastings #9688 Grand Junction CO

Tattered Cover #2 Denver CO

Kmart Denver CO

Kmart Denver CO

Kmart Denver CO

Kmart Brighton CO

Kmart Broomfield CO

King Soopers Denver CO



King Soopers Wheat Ridge CO






King Soopers Littleton CO

King Soopers Brighton CO

King Soopers Longmont CO



One Stop News Washington DC

Newark Newsstand Newark DE

Base @ Delano Hotel Miami Beach FL

Urban Think, Inc Orlando FL

F.B.E Inc North Miami Beach FL

Base USA, Inc Miami FL

Books & Books of Miami Beach FL

Home Run Video and Savannah GA

Hastings #9725 Newnan GA

King Fort Enterprises Inc Honolulu HI

Hastings #9727 Moscow ID

Europa Books Chicago IL

Rosetta Stone Bookstore Carbondale IL

Comix Revolution Inc Evanston IL

Book Corner Bloomington IN

ODC, Inc. Indianapolis IN

Hastings #9734 Liberal KS

Hastings #9607 Garden City KS

Hastings #9682 Topeka KS

Hastings #9676 Lawrence KS

Hastings #9876 Manhattan KS

Hastings #9715 Richmond KY

Read All About It Provincetown MA

Brookline Booksmith Brookline MA

Hampshire College Bkstore Amherst MA

Trident Booksellers Inc Boston MA

Harbor News Baltimore MD

Acme Booksellers Portland ME

Marwil Bookstore, Inc. Detroit MI

Hastings #9866 St Joseph MO

World News Clayton MO

Friendly Frank’s Comic Kansas City MO

Electric Newsstand Springfield MO

Hastings #9699 Jefferson City MO

Poor Richard’s News Bozeman MT

Hastings #9693 Helena MT

Island Bookstore Kitty Hawk NC

Hastings #9707 Grand Islands NE

Hastings #9666 Las Cruces NM

Hastings #9629 Albuquerque NM

Hastings #9609 Farmington NM


Hastings #9606 Carlsbad NM

Hastings #9647 Sante Fe NM


McNally Robinson NY NY

World Wide News Webster NY

Nook Rochester NY

Global Ink Inc. New York NY

News & Photo #1 Kent OH

Books & Co. Dayton OH

Wexner Bookshop/OSU Columbus OH

Hastings #9726 Bartlesville OK

Hastings #9836 Norman OK

Hastings #9871 Duncan OK

Hastings #9675 Enid OK

Hastings #9698 Altus OK

Hastings Books, Music, & Maryville TN

Hastings Books, Music Clarksville TN

Hastings #9614 Abilene TX

Hastings #9890 Killeen TX

Hastings #9619 Seguin TX

Hastings #9621 Lubbock TX

Hastings #9622 Victoria TX

Hastings #9602 Nacogdoches TX

Hastings #9659 Round Rock TX

Hastings #9603 Plainview TX

Hastings #9685 Sherman TX

Hastings #9663 Wichita Falls TX

Hastings #9604 Amarillo TX

Hastings #9827 Tyler TX

Hastings #9720 Lubbock TX

Hastings #9722 McAllen TX

Hastings #9826 Waco TX

Hastings #9746 MT Pleasent TX

Hastings #9760 Amarillo TX

Hastings #9608 San Angelo TX

Hastings #9642 Midland TX

Hastings #9610 San Marcos TX

Hastings Bks, Music #9891 Odessa TX

Hastings #9850 Logan UT

Prince Books Norfolk VA

Hastings #9830 Spokane WA

Newsstand (The) Bellingham WA

Hastings #9745 Richland WA

Hastings #9761 Walla Walla WA

Greenfield News & Hobby Greenfield WI

�0 LatinoSUAVE

Language Usage by Hispanic Adults

Primary Language among Latinos by Generation in the United States

First Second Third

Generation Generation Generation

English Dominant 4% 46% 78%

Bilingual 24% 47% 22%

Spanish Dominant 72% 7%

Source: Pew Hispanic Center, Survey Brief, March 2004

Language Usage by Hispanic AdultsBy Percent(%)

Spanish Only/More Spanish

Both Equally

English Only/More English

Speaking at Home Obtaining NewsInformation

Speaking at Work

National TrendAnalysis

34 33 33

18

3548

11

29

60

Source: Pew Hispanic Center, Survey Brief, March 2004

�1 www.latinosuave.com

85% of Hispanics read magazines

47% of Hispanics trust information in magazines

43% of Hispanics trust magazines advertising compared to 38% that trust television ads

73% of Hispanics said that magazine ads gave them ideas about what to buy.

Magazines have a substantial advantage over television ads, and they are cheaper and have

a longer shelf-life.

Hispanic MagazineReadership

Source: Erik Sass, Tuesday, Sep. 12, 2006 - “MPA Reveals New Hispanic Research.

�� LatinoSUAVE

u Magazine advertising moves readers to action

u Magazines influence influentials

u Magazines supply credibility

u Magazine advertising sells

u Magazines target efficiently

u Magazines provide reach to the most desirable consumers

u Magazine audiences accumulate faster than you think - and with lasting impact

u Magazine advertising engages

u Magazine advertising is considered valuable content

u Magazine advertising improves advertising ROI

Source: Starcom; Northwestern University Magazine Reader Experience Study; Affinity in the Mix; ROI for DTC; ROI for Kraft; Measuring the Mix; What Drives Neopets Youth Study; Media Choices

TOP TENReasons to Advertise

in a Magazine


2007 Advertising Rates

Latino SUAVE is a bimonthly, 9”x10.813” full-color glossy, lifestyle magazine with articles in both English and Spanish

Latino SUAVE Magazine1600 Stout st., Suite 2000, Denver, CO 80202Tel: 303.339.2737 Fax: 303 758-8230

1X per insertion 3X per insertion 6X per insertion

Double Page Spread $8,900 $8,010 $7,200

Inside Cover (full Page) $5,500 $5,000 $4,500

Full Page $4,100 $3,690 $3,321

2/3 Page $3,567 $3,210 $2,889

1/2 Page $3,075 $2,768 $2,490

1/3 Page $2,460 $2,214 $1,993

*Add $1,000 if a position is requested and filled. (all prices are for full color ads)

�� LatinoSUAVE

AlternativeAdvertising Rates

Coming Soon(menu items for alternative ways of

advertising with our magazine)


AD Sizes & Digital Requirements

Full page trim size: 9”(w) x 10.813”(h)

2/3 page verticaltrim size: 6”(w) x 10.813”(h)

1/3 page verticaltrim size: 3”(w) x 10.813”(h)

1/2 page horizontaltrim size: 9”(w) x 5.4065”(h)

1/3 page horizontaltrim size: 9”(w) x 3.604”(h)

*All files (including any linked images) must be 300 resolution and CMYK.*If submitting a file in InDesign, Illustrator or Photoshop: Provide all supporting images, Provide all fonts. Change the fonts to outlines (InDesign, Illustrator).

*We can accept ads submitted on CD (Latino SUAVE is not required to return the CD) and Email - if and only if the file is full resolution and the correct size.

*PDF’s, Jpegs and TIFF’s cannot be edited by Latino SUAVE in any way.*Any changes that need to be made to InDesign, Illustrator or Photoshop files will be charged a minimum of $150.00.*If there are any questions please contact: Taryn Harrison, Graphic Designer, 303.758.7300, [email protected].

If the guidelines in this form are not met, Latino SUAVE has the right to refuse the ad and request a corrected file.

Double page spread trim size: 18”(w) x10.813”(h)

* Deadlines for 2007Special Spring Edition June/July August/Septemberspace reservations 1/19/07 space reservations 4/19/07 space reservations 6/19/07material production 1/23/07 material production 4/23/07 material production 6/23/07ad deadline 1/26/07 ad deadline 4/27/07 ad deadline 6/27/07

October/November Special Holiday Edition January/February 2008space reservation 8/19/07 space reservation 10/19/07 space reservation 11/19/2007material production 8/23/07 material production 10/23/07 material production 11/23/2007ad deadline 8/27/07 ad deadline 10/27/06 ad deadline 11/27/2007

*Ads are acceptable in English or Spanish. *Ad creation/design/layout @ $150.00 per hour/2 hr minimum.

Adobe InDesign, Adobe Acrobat PDF, Adobe Il lustrator, Jpeg, Adobe Photoshop, Tiff

*Latino SUAVE works on a Macintosh platform, and can only accept files that are:

*ADD 1/4 inch BLEED on all sides of the ad

*All graphics and text needs to be AT LEAST 1/8 of an inch in from trim/live area, unless it is meant to bleed off.

�� LatinoSUAVE

Latino SUAVE is pleased to present diverse viewpoints on all topics.

Our mission is to feature editorial content and photography that are enjoyable, enlightening, thought

provoking and informative. I thank you for opening your minds and

hearts to us.— Founder and Publisher, Monica A. Garcia Pleiman


FOUNDER & PUBLISHERMonica Garcia Pleiman

OPERATIONS & CORPORATE STRATEGIESCarlos Chavez

EDITORIAL DIRECTORWayne Trujillo

ADVERTISING/SALES TEAMMichelle Atencio

Nitosha Trujillo

CREATIVE DIRECTORPatricia Homs

CREATIVE DEPARTMENTTaryn HarrisonMichael Edlen

Latino SUAVE Corporate Headquarters1600 Stout Street

Suite 2000Denver, CO 80202

Advertising: 1.877.359.1865Office: 303.339.2737

Fax: 303.758.8230www.latinosuave.com

© 2005 OMS, LLCAll rights reserved. Postmaster:

send address changes to:Latino SUAVE

Corporate Headquarters1600 Stout Street

Suite 2000Denver, CO 80202

Contact

Us

�� LatinoSUAVE

Latino SUAVE Media Kit 2007

Documents

Transcript of Latino SUAVE Media Kit 2007