Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing...
-
Upload
marcia-white -
Category
Documents
-
view
218 -
download
0
Transcript of Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing...
![Page 1: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/1.jpg)
Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan
Brainstormed tactical ideas for the plan
Developed two prioritized lists of key initiatives – one for Recruitment, one for Retention
![Page 2: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/2.jpg)
Recruitment Initiatives:
1. Campus beautification - significant focus on the look of the campus - also on signage (exterior and interior)
2. Develop Summer Bridge Programs3. Website – Update the Look and Improve Functionality4. High School Advertising
![Page 3: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/3.jpg)
Retention Initiatives:
1. Mandatory Orientation for all New Students
- mandatory advised registration - orientation concentrated on
student success- face-to-face plus a NEW on-line
option2. Early Alert Program3. Campus-wide Retention Focus4. Faculty Development re: Millennial Students
![Page 4: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/4.jpg)
Current Status:
• Subcommittees have fleshed out each initiative• Work teams established to see initiatives
through implementation• Some funding obtained – ie. Perkins Non Trad Funding of $25,000 for High School Advertising
![Page 5: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/5.jpg)
Current Status continued:
•Work teams may be approaching others to join/assist •Will be coming to CLT for funds as required
- minimal marketing funds budgeted; will
require reallocation to implement tactics•Already brainstorming next set of priorities to be worked on once these 8 have been implemented
![Page 6: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/6.jpg)
Other marketing-related activities
• Have completed the student focus group sessions.• New communications tools implemented
HCC Intranet• Radio advertising for Spring and Summer ’09• Counselors (DOE) on Campus• Construction Career Days
![Page 7: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/7.jpg)
Other marketing-related activities cont’d
• Karen H continues her PR/publicity activities• Emily K continues her work with community groups – ie. Kalihi Santa Claus Parade• Academic counselors continue their visits to local high schools
… and many more activities
![Page 8: Last Spring, R&R Committee members reviewed and provided input into the development of the Marketing Plan Brainstormed tactical ideas for the plan Developed.](https://reader036.fdocuments.us/reader036/viewer/2022062519/5697c00e1a28abf838cc9b64/html5/thumbnails/8.jpg)
Questions ??