• Largest international newsroom in Brussels, with 45 journalists in

Brussels, Berlin, London and Paris

• 22 newsmaking events in Brussels, Berlin and Paris

• Major interviews, dozens of scoops and stories in politics and policy

that have made international news.

NEW FORCE IN BRUSSELS

A NEW VOICE

‘All the terrorists are migrants’ / POLITICO 28

Matthew Kaminski & POLITICO Staff – December

Martin Selmayr scoops

Florian Eder – throughout 2015

Commissioner Cretu investigation

December 2015-January 2016

A Jew in Bradford Ben Judah – April – Shortlists for British Press Award

• 1 million unique visitors in three months of its existence, and we grew that

audience to 1.55 million in December (Source: Omniture).

• Our journalists have appeared on international media broadcasts (radio and

TV) more than 250 times since launch.

• Brussels Playbook, a must-read : 43,000 readers, reaching the inner circles of

European policymaking power: 9 in 10 European Commissioners, MEPs, and

senior EU staff read Ryan’s daily brieifing.

• In January 2015, an annual ComRes/Burson-Marsteller survey ranked POLITICO

as the #1 most-read publication by EU influencers.

OWNING THE INFLUENCERS

PO

52% 51%

42% 39%

30%

22% 17% 15% 14%

10% 10% 8% 5%

POLITICO RANKED #1 MOST-READ NEWS OUTLET

AMONG EU INFLUENCERS

(SOURCE: COMRES/BURSON-MARSTELLER EU MEDIA SURVEY, 2016)

UNIQUE VISITORS BY GEOGRAPHIC AREA

0%

10%

20%

30%

40%

50%

60%

70%

Brussels Europe Rest of the World U.S.

• Dynamic newsroom products and strategic sales

outreach helped break new ground

• COP21 support comprised of almost entirely new clients:

-- Digital coverage sponsorships from Westinghouse &

ACCCE

-- Print & sponsored content from CEFIC, Schneider

Electric, Engie, BP, 3M, and more

STADIUM MOMENTS

ADVERTISING & EDITORIAL COLLABORATION

EVENTS

22 EVENTS. 3 CITIES. 182 AVG. ATTENDEES/EVENT. 14K LIVE STREAM VIEWS.

Brussels Newsroom

36

Newsroom - Other locations

7

Strategy, Marketing &

Growth 5

Advertising Sales

5

Finance, Operations,

Admin 4

Pro Sales 7

Events 3

TODAY: PEOPLE AT POLITICO

67 FTE, 14 nationalities

1%

1%

1%

1%

3%

3%

4%

4%

6%

9%

10%

16%

18%

19%

2016 OUTLOOK

• Develop a stronger readership presence in London and Berlin

• Launch two new free morning newsletters, in addition to Brussels Playbook:

• MORNING EXCHANGE

• MORGEN EUROPA

• Launch of four new PRO policy areas

BUILDING BRIDGES

MORNING EXCHANGE Francesco Guerrera’s daily briefing on the intersection of political and financial power

• FEBURARY 8: Launch free version with a readership of nearly 14,000,

which is expected to grow to 20,000. More than 1,000 people proactively

signed up for Morning exchange on POLITICO.eu during its launch week,

a record for a POLITICO.eu product launch!

• APRIL 4: Launch of the PRO FINANCIAL SERVICES – paid subscription

MORGEN EUROPA A dailoy briefing on Europe fro the German policy elite. POLITICO’s firs-ever foreign language product written by Florian Eder.

• MARCH 3: Announcement at Axel Springer annual results press

conference; press release

• MARCH 7: Newsletter launches to target readership of 5,000-8,000

readers

• MID-APRIL: Morgen Europa launch events in Brussels and/or Berlin

PRO NEW PRODCT LAUNCH & TIMELINES

PRO FINANCIAL SERVICES

SUITE OF SERVICES LAUNCHES ON APRIL 4th

PRO TRADE

SUITE OF SERVICES LAUNCHES ON JUNE 13th

PRO AGRICULTURE & FOOD

SUITE OF SERVICES LAUNCHES ON JUNE 13th

PRO TRANSPORTATION

SUITE OF SERVICES LAUNCHES IN NOVEMBER

NEW PRO PRODUCT LAUNCHES AND TIMELINE

Q & A