Sylvie Eskridge* Victoria Woodall Emily Williams Maddi Moberg Taylor Osborne Wolbert

LAPTOP TOTE

THE COMPETITION

¡  Leather Lap Top Tote ¡  Apparel accessory ¡  Large cross-body purse

THE PRODUCT

THE PRODUCT

¡  Leather exterior (cellulosic) ¡  Rayon-Cotton blend lining ¡  zip-top closure ¡  Leather shoulder strap/tote handles ¡  Foam padding- Table-top vinyl ¡  Brass detailing ¡  Stif f cardboard material (protective feet) ¡  Interior pockets ¡  16”Hx15”Wx6”D. Top handles would be 4 ¾”

Drop

PROPERTIES

§  Aesthetics- Luxurious §  Durability- Durable for 10-15 years because of the

leather and quality §  Comfort- The changeable leather handles as well as

shoulder strap provide a comfortable and optional way to hold or carry the laptop tote.

§  Safety- As it is an accessory the bag provides little safety to the customer however it does provide a safe way to transport your laptop- being waterproof and containing foam padding.

SERVICEABILITY

§  Appearance-retention- The leather may acquire minor nicks and scuff marks over time. Overall it will age slowly but maintain a high quality appearance. Severe weather conditions would also cause minor damage.

§  Care- May have to clean the leather by hand or polish; the interior can be washed by hand. Professionally washed is recommended.

§  Environmental Concerns- Leather from animals, and the finishing process might be harmful. Outsourcing to get cheaper labor as well.

SERVICEABILITY

§  Sustainability- We would only use leather taken from cowhides that are being raised at approved farms. This way we can ensure that the cows are raised in a proper humane environment.

§  Cost- Production should cost 25% of the retailed price. Our ideal retail price would be $200.

SERVICEABILITY

¡ women ages 18-30 ¡  interested in a higher-quality merchandise ¡ middle to high-class business women or college students

TARGET MARKET

¡  Trade shows ¡  Fashion expositions ¡  Fashion shows ¡  Advertise in major department stores ¡  Back to school display windows

MARKETING