Landing pages and its optimisation
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Transcript of Landing pages and its optimisation
LANDING PAGES AND ITS OPTIMIZATION
By Vipul Taneja
For Digital Marketing Summit
Design is not just what it looks like and
feels like. Design is how it works. –
Steve Jobs
BAD DESIGN
ELEMENTS OF LANDING PAGES
• Convincing Sales Copy/Video + Problem
• Solution driven in form of product/service/coaching
• Social proofs/Testimonials = Trust Elements
• Calls to Action = Action/Conversion
• Color Schemes = Beauty/Glamour
Seriously , Avoid Clutter
Focus on Engagement/Value/Need
BUILD
YOUR
ACTION
PLAN
1. RESEARCH/IDENTIFY
2. ANALYSE/ SPLIT TEST
3. TRACK
4. MODIFY
LET’S MAKE IT LOOK/FEEL/WORK BETTER
LET’S OPTIMIZE
1. CLEAR , CLEAN AND EFFECTIVE HEADING
DROPBOX
2. STRONG CALL TO ACTION
CRAZY EGG
3. RELEVANCE
LABNOL
4. SPEED
5. BROWSER/DEVICE OPTIMIZATION
KEEP IT SIMPLE, SILLY
Got Questions??
Shoot them Now !
Vipul TanejaFounder Energizer Media
Entrepreneur
Public Speaker
Travel fanatic
Need to talk ? Do it here ->
@vipultaneja