PowerPoint Presentation

LAMAR ADVERTISING COMPANY

ABOUT LAMARJOHN MILLER

ABOUT LAMAR

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Lamar operates more than 200 offices in the US, Canada and Puerto Rico. We have over 144,000 billboards, 1900 digital displays, and 34,000 transit displays which makes us the largest OOH player in terms of structures.

We have billboards from Times Square to Kalamazoo. 80% of our clients are local advertisers and 20% are national.

With over 100 years of corporate history, over 900 media reps across the U.S. and a market-leading inventory of over 155,000 outdoor advertising structures, Lamar has built its reputation as the foremost outdoor advertising firm in the United States.

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GIVING BACK

+Leave every place better than you found it. Kevin Reilly, Sr.CommunitiesEmployeesGIVE BACKGIVE BACK

EnvironmentGIVE BACK

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PRODUCTS

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BulletinsDigital DisplaysPostersLamar operates 144,000 billboard faces and over 1,900 digital displays

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ABOUT OUT-OF-HOMEJOHN MILLER

OOH AUDIENCE

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Source: Arbitron In-Car Study 2013

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VISIBILITY ADJUSTMENTS

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TAB is an independent organization that performed eye tracking scenarios. They then determined visibility factors depending on different elements. These factors are now automatically applied to impressions.BOARD SIZEDISTANCE FROM THE ROADTRAFFIC SPEEDWHAT SIDE OF THE ROAD A BOARD IS ONDIGITAL SLOT IMPRESSION ADJUSTMENTS

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OOH RATINGS

+Through TAB, Lamar can give you an accurate count of your audience.TAB also makes targeting your audience much more accurate!

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CREATIVE EXAMPLESJOHN MILLER

Heres a self promotional board that was recently created with our 3D capabilities. Lamar now has the equipment necessary to build these larger than life props in-house!11

The red satin cover was removed the day that Twinkies made their sweet comeback in grocery stores across the U.S, revealing a 2500 pound three-dimensional Twinkie.

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Our digital billboards have technological capabilities that are taking out-of-home to the next level. We can stream countdowns14

Here comes the cool stuff. We can stream real time information, such as live scores.16

Here comes the cool stuff. We can stream real time information, such as live scores.17

Add stripes creative

We can also stream tweets and content from social media directly to our digital boards.

Stripes is a convenience store that wanted to showcase their most popular product, the taco, by creating conversation around it in the Twitter community. They envisioned billboards in their original plan as a way to help start that conversation. They had fans tweet how they felt about their tacos in 15 characters or less and broadcasted that their copy lines could be showcased on their billboards.

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LAMAR ADVERTISING COMPANY