Lake Group Media - Deck-2014

47
Lake Group Media Your complete Marketing Solutions Partner

Transcript of Lake Group Media - Deck-2014

Page 1: Lake Group Media - Deck-2014

Lake Group Media Your complete Marketing Solutions Partner

Introduction

Data

Solutions

Marketing

Solutions

bull Introduction to Lake Group Media

bull Complete array of data solutions

bull Complete array of online marketing solutions

Index

2000 plus enterprise partnership with operations across North America Europe and Asia pacific

Coordinated and dedicated teams with focused marketing capabilities

Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management

Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY

Lake Group Media - Executive

Summary

Do you Know

Data is incomplete to start with missing email or telephone numbers or address

or

Data is either entered wrong first time

Plus

Data allowed to corrupt itself

=

Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data

Case In Point

ldquoWipro 1 Financial Plaza Hartford CT and

ldquoWipro One Financial Plaza Hartford Connecticut

become two distinct customers while they are in essence the same logical entity

Data is growing by as much as 100 percent annually

Number of entry points for data has increased manifold

Technology conversionsmigration

System integration projects which accompany mergers and acquisitions

Consolidation of data from ERPCRM web Data warehouses

Online Digital and Behavioral Data Available today

Gartner Research Group

Drivers for Ever Increasing Data Quality Issues

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 2: Lake Group Media - Deck-2014

Introduction

Data

Solutions

Marketing

Solutions

bull Introduction to Lake Group Media

bull Complete array of data solutions

bull Complete array of online marketing solutions

Index

2000 plus enterprise partnership with operations across North America Europe and Asia pacific

Coordinated and dedicated teams with focused marketing capabilities

Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management

Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY

Lake Group Media - Executive

Summary

Do you Know

Data is incomplete to start with missing email or telephone numbers or address

or

Data is either entered wrong first time

Plus

Data allowed to corrupt itself

=

Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data

Case In Point

ldquoWipro 1 Financial Plaza Hartford CT and

ldquoWipro One Financial Plaza Hartford Connecticut

become two distinct customers while they are in essence the same logical entity

Data is growing by as much as 100 percent annually

Number of entry points for data has increased manifold

Technology conversionsmigration

System integration projects which accompany mergers and acquisitions

Consolidation of data from ERPCRM web Data warehouses

Online Digital and Behavioral Data Available today

Gartner Research Group

Drivers for Ever Increasing Data Quality Issues

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 3: Lake Group Media - Deck-2014

2000 plus enterprise partnership with operations across North America Europe and Asia pacific

Coordinated and dedicated teams with focused marketing capabilities

Lake Group Media has operations ranging from Web Marketing Web Developing Content Developing Marketing Outsourcing CRM Data Management

Through our wide range of businesses and world-class partnerships Lake Group Media delivers some of the best Marketing Outsourcing services worldwide amp the largest B2B executive reach INSTANTLY

Lake Group Media - Executive

Summary

Do you Know

Data is incomplete to start with missing email or telephone numbers or address

or

Data is either entered wrong first time

Plus

Data allowed to corrupt itself

=

Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data

Case In Point

ldquoWipro 1 Financial Plaza Hartford CT and

ldquoWipro One Financial Plaza Hartford Connecticut

become two distinct customers while they are in essence the same logical entity

Data is growing by as much as 100 percent annually

Number of entry points for data has increased manifold

Technology conversionsmigration

System integration projects which accompany mergers and acquisitions

Consolidation of data from ERPCRM web Data warehouses

Online Digital and Behavioral Data Available today

Gartner Research Group

Drivers for Ever Increasing Data Quality Issues

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 4: Lake Group Media - Deck-2014

Do you Know

Data is incomplete to start with missing email or telephone numbers or address

or

Data is either entered wrong first time

Plus

Data allowed to corrupt itself

=

Errors made in Prospecting inability to communicate via email Duplicate accounts Junk Data

Case In Point

ldquoWipro 1 Financial Plaza Hartford CT and

ldquoWipro One Financial Plaza Hartford Connecticut

become two distinct customers while they are in essence the same logical entity

Data is growing by as much as 100 percent annually

Number of entry points for data has increased manifold

Technology conversionsmigration

System integration projects which accompany mergers and acquisitions

Consolidation of data from ERPCRM web Data warehouses

Online Digital and Behavioral Data Available today

Gartner Research Group

Drivers for Ever Increasing Data Quality Issues

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 5: Lake Group Media - Deck-2014

Data is growing by as much as 100 percent annually

Number of entry points for data has increased manifold

Technology conversionsmigration

System integration projects which accompany mergers and acquisitions

Consolidation of data from ERPCRM web Data warehouses

Online Digital and Behavioral Data Available today

Gartner Research Group

Drivers for Ever Increasing Data Quality Issues

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 6: Lake Group Media - Deck-2014

Data Team Your data management

partner

Email Validation Email opt-out campaigns

Newsletters with new offers

Tele-verification

Data compilation

List Append List verification

List cleansing

Research

Quality assurance

Informed consent

Design Coding

Data entry

Analysis

Data management

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 7: Lake Group Media - Deck-2014

Our Data Service Offerings

Enterprise DQ

Strategy amp

Implementation

using Trillium

DataFlux

Plug n Play

Adaptors for

Siebel

SALESFORCE SAP

Informatica

Oracle Microsoft

SalesForcecom Contact Eves etc

Pointed DQ Solutions

for enterprise apps

Building Adaptors

to enterprise apps

Data

Quality

Service

Offerings

Solutions which Address

Completeness - What data is

missing or unusable

Conformity - What data is stored

in a non-standard format

Consistency - What data values

give conflicting information

Accuracy - What data is incorrect

or out of date

Duplication - What data records

are duplicated

Integrity - What data is missing

important relationships

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 8: Lake Group Media - Deck-2014

Data Services

List Acquisition (like the List by SIC codes Target Vertical

etc for new and existing clients)

Data Appending (Add Missing fields to existing data)

Email Appending (add Email and do Pre- and Post- mail

out follow up campaigns etc)

Data Cleansing and Management (Manage Customersrsquo

In-house file amp Keep it updated regularly with changes)

Organizational Chart (mapping the key decision makers

for new clients and acquisitions)

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 9: Lake Group Media - Deck-2014

Lake Group Media provides innovative and interactive online marketing solutions We have a track record of servicing companies from small scale to Fortune 500 assisting clients with their database and marketing needs which enables companies to maximize their ROI

List Services

Country court house and

Secretary of State data

B2B portals and

magazine subscriptions

Annual report 10Ks and other

Sec filings from sites like

edgar-onlinecom and secgov Portal service

information including

NCOA Zip+ 4 Courier

Route and delivery sequence

Tradeshow and event

Business white

pages

yellow pages and

directories New Business

registration

and

incorporation

Top data providers and

Partners

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 10: Lake Group Media - Deck-2014

Master Database Summary

40+ Million Global Unique Companies

60+ Million Global contacts

21+ Million Unique

companies North America 9 Million Unique international

companies 45+ Million Unique contacts

from North America 16+ Million Unique International

contacts

Small Business

(60)

Mid level Business

(28)

Large Corporation

(12)

18000 different titles

Top Level

Management

contact (63)

Mid level

Management

Contact (22)

Lower Level

Management

Contact (15)

Lake Group Media Master Database

Industry Classification

Transportation amp Public Utilities

(SIC CODES 40-49) Agriculture Forestry Fishing

(SIC CODES 01-09) Public Administration

(SIC CODES 91-99) Finance Insurance amp Real Estate

(SIC CODES 60-67)

Wholesale Trade

(SIC CODES 50-51) Construction

(SIC CODES 15-17) Retail Trade

(SIC CODES 52-59) Mining

(SIC CODES 10-14) Manufacturing

(SIC CODES 20-39)

Education

(SIC CODES 8211 - 8299)

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 11: Lake Group Media - Deck-2014

Data Compilation We have a 142000-square-foot Database amp Technology Center dedicated to building the worlds most comprehensive and accurate databases We employee 800 data team and 750 tele marketing associates and spend $21 million dollars a year to compile and update each record within our databases

Global Business Information

We split apart and catalog 5200 phone books annual reports and other business directories to find information on nearly every business in the nation

We have 100+ marketing executives who attend 1000rsquos of trade show every year to collect cards

We stamp our records and call every business to make sure you have the most reliable information available

Next we add public record data from county courthouse filings SEC and 10k filings and Secretary of State data

50000 new businesses are added every week from sources such as new business registrations and utility hookups so you can be the first to reach a hot new property

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Consumer Information

We split apart and catalog 4300 telephone directories

Data specialists examine each listing and enhance it with buying habit and lifestyle information from real estate transactions product registrations magazine subscriptions and survey responses

Every week we also add 300000 new movers so you have the opportunity to win their business first

Every month we match and clean the data with the USPS National Change of Address (NCOA) ZIP+4 and Delivery Sequence File to standardize and keep the addresses accurate

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 12: Lake Group Media - Deck-2014

Updating the Master Database

5 F

ile d

eliv

ery

12

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 13: Lake Group Media - Deck-2014

Lake Group Media master

data base

People change their job title or

business being moved to different

location etc are some of the causes

for the list to deteriorate

Continuous flow of data through

well planned network

Update data is sent to our

common CRM where the

data undergoes all the

quality check

Verified updated

data is delivered as

per the clients

request

Data Verification 650+ member data team working 247 to update the master database

Tele-Verification Our telemarketing team calls extensively to

acquire and verify specific email addresses

Email Survey Verification Over 400 full time researchers solely dedicated to acquiring verifying and updating data

Data Verification

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 14: Lake Group Media - Deck-2014

Opt-In Process Flowchart

1 2

Segregation

3

4 5 6

7 8 9 10

Network Identified With Phone Numbers

An Opt-in

Contact

Permission based

with opt-out

process

Network Opt-outs are

tracked and NEVER

USED AGAIN

Emails are used for

opt-in process and

surveys

Tele-verification for

opt-in process

Emails and

other data

is

appended

Uploaded

to

common

CRM

With emails Events amp Contacts Identified

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 15: Lake Group Media - Deck-2014

Double Opt-In Process

Double Opt-in emails delivered

to client

Opt-out mailer sent before file delivery

Tele-verification for opted in contacts

Permission based opt out process

Emails acquired through legal sources

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 16: Lake Group Media - Deck-2014

The process of updating out dated or missing information to

onersquos existing in-house database is called appending

Appending Services

Email Appending Appending email addresses to your in-house Direct marketing or

telemarketing database

Reverse Appending Appending other contact details to your list of

companies or email addresses

Contact Appending Adding complete details of key contacts in your

targeted list of companies

Phonefax Appending Adding telemarketingfax marketing numbers to

your in-house database

NCOAECOA Appending changed mailing addresses or email

addresses to your database

Data Hygiene Removing errors typos data entry mistakes duplicates

etc from your database

Types of Appending Services

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 17: Lake Group Media - Deck-2014

Email Append Process

Step1 The client database is matched against the Lake Group Media permission-based database to add a

corresponding email address that is matched Step2 The file is matched against various Domain databases

and Email Topology Pattern Repositories that we host

When a match is found the email address is added to the clients file

Step3 The Domain of the CompanySite are Verified manually

along with the Email Topology to finalize the email address which is further verified via our Proprietary Email Append Software Control Process The email addresses that are appended will be those matched and are successfully deliverable

Step 4 (optional) - once the files are matched email recipients

are provided with opt-outopt-in options Individuals are notified that they have been added to the list and are given the option to opt out from receiving future email communications For means of opting-out options are provided by Lake Group Media including an unsubscribe link email reply option We typically wait for 5 working days to receive opt-outs and then the appended data file is sent to client that includes the newly added permission based email addresses removing all opt-outs

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 18: Lake Group Media - Deck-2014

Quality Check Process

SMTP Check

Quality Check

Tele-verification

Email verification

Capture Data quality

Sophisticated Email

verification software

Business directory look-up

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 19: Lake Group Media - Deck-2014

Data Cleansing amp Hygiene

Definition Presence of large quantity of prospect or customer data does not ensure value to

your organization Data to be of any value must be complete valid consistent and accurate Since data is constantly changing the task becomes even more challenging for the company to keep the data in meaningful levels

Lake Group Media can help you maintain your database to meet the most current clients on files Our dedicated team updates your data file with any missing information in addition to replacing your frozen records

Data quality relates in issues such as Accuracy

Integrity

Cleanliness

Correctness

Completeness

Consistency

The key purpose of customer data in database marketing is to facilitate multi-channel communication with your customer or prospects To make its email marketing personalized all organizations try to maintain quantitative and qualitative data Quality data adds to your marketing productivity and boosts effective acquisition and retention of customers

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 20: Lake Group Media - Deck-2014

Data Cleansing Process Flowchart

Identify Non-working data fields

Ensure data values fall within defined parameters

Replace amp Update with

current information

Replace address information using NCOA

Domain verification amp

Validation

Replace undeliverable emails using ECOA

Identify Invalid IDs (eg aksfjaksfjcom)

Identify dead domain names

Incorrect Syntax in emails identified

Ensure consistency of data format

Manual verification amp Consolidation of data

Ensure accuracy of data amp de-duping

Identifying Undelivered emails

13

12 11 10

9 8 7

6 5 4

3 2 1

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 21: Lake Group Media - Deck-2014

Data Management

Lake Group Media cleanse the

data and append the missing

information

New contacts Identified

matching clients

customer profile

Client data base

Continuous data flow through

well planned networks

Lake Group Media delivers

updated records as per

timelines identified by the

client

Lake Group Media will analyze

the campaign and identify

behavior pattern of

respondents map for future

campaigns and market

research analysis This is stored

on the server for ready use

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 22: Lake Group Media - Deck-2014

Email Campaigns (Regular Lead generation and Demand Generation e-News letters Lead nurturing etc)

Tele Marketing Event Management

SEO (Search Engine Optimization)

Pay Per Click

Photo Mail (Personalized photo email marketing and campaigns)

Lead Generation services Content and Web support services

Webinar Organization

Marketing Outsourcing amp Support Staff for Marketing Projects

Custom Application Development ( CRM with email campaign integration and Enterprise software application)

Social Media Marketing ( Facebook Twitter etc)

Digital Marketing Services

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 23: Lake Group Media - Deck-2014

Email Campaign Services

Email Campaigns

Lake Group Media cater to the best of class marketing platform integrated products that todayrsquos digital marketer needs A huge customer-base worldwide relies on us to harness the power of email marketing

Based upon our clientrsquos needs we use two different campaign tools for executing email campaigns

a) HTML Campaigns Lake Group Media specializes in ndash Executing email campaigns

Template creation - Designing HTML template with Pre-populated embedded form

Live Tracking - Campaign tracking which includes leads clicks email response and total opens

b) Text Campaigns

Specify date and time for each campaign

Provide Lake Group Media with the templates or Content for each campaign

Our email database is completely permission based By sending emails only to people who are willing to receive it you prevent jeopardizing your reputation

Proprietary Email campaign platform designed based on research conducted on 25+ email marketers

Runs on dynamic IP address to ensure better deliverability

Easy tracking to track behavioral pattern of the respondent

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 24: Lake Group Media - Deck-2014

Email Marketing potential amp ROI StrongMail a leading provider of interactive marketing

solutions for email marketing and social media

today announced the results of its

ldquo2012 Marketing Trendsrdquo survey

Survey Highlights

92 plan to increase or maintain marketing spend in 2012

60 plan to increase email marketing budget 55 social

media 37 mobilesearch (tied)

45 cite data integration as primary email marketing

challenge in 2012 43 lack of resourcesstaff 40 content

management

48 cite increasing subscriber engagement as top 2012 email

marketing initiative 44 improving segmentationtargeting

32 growing opt-in email list

68 plan to integrate email marketing with social media 44

with mobile 17 with search

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 25: Lake Group Media - Deck-2014

Email marketing- B2B Potential amp

Revenue Generation

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 26: Lake Group Media - Deck-2014

Telemarketing Services

Execute a marketing campaign promoting clients services to its target market as defined by clients Call on Target Call List to be researched and provided by Lake Group Media

Perform outbound calls on behalf of Client to the target Business Market as defined by Client Our agent to work 8 hours a day 5 days a week

Use Call Script provided by either Lake Group MediaClients AND approved by both parties prior to the start of the campaign

As discovered qualify Prospects as appointments leads based on criteria defined by Client

Collect Information as defined by Client when possible for each Qualified Prospect

Schedule appointments between Qualified Prospects and clientrsquos sales representatives Scheduled appointments are exclusive to Clientrsquos sales representatives only

Pertinent Information Desired by Client

Name of Decision Maker

Contact Information of Decision Maker (ext direct line email etc)

Company Name

City

Zip Code

Prospectrsquos specific needs

Best time for Client Rep to Contact Decision Maker

Success Call Criteria

Prospect must belong to the target industry specified by client

Prospect is willing to meet with the client sales representative to discuss the product services being offered

Appointments must be done with the decision makers

Other qualifications to be defined by Client

Telemarketing Team Transforming Your Thoughts to Voice

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 27: Lake Group Media - Deck-2014

Customer Service (Call Support)

Offering service teams and best-in-class client service you get it all reach flexibility and reliability

Inbound telemarketing allows you to respond and sell to your clients and prospects 24 hours a day 7 days a week 365 days a year Telemarketing also has powerful inbound applications Inbound telemarketing is perfect for order taking customer service any type of answering service after hoursoverflow calls taking credit card orders voice mail service dealer locator service seminar registration reservation desk inquiry service and direct immediate response to print ads and virtually any form of advertisement

Inbound telemarketing program will keep customers for a long time Lake Group Media staff are trained to answer customersrsquo questions about your products and services pre-and post-sales Lake Group Media can also provide help desk including problem resolution opening trouble tickets for your support staff

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 28: Lake Group Media - Deck-2014

Inbound Telemarketing Services

Inbound Telemarketing

Live Answering Service

Bilingual Answering Service

Order Taking

800 (Toll Free) Number

Customer Service

Up-selling Cross-selling

Direct Response For National amp Cable Television Commercials

Direct Response For National amp Cable Infomercials

Direct Response For Web Site

Internet Sales Order Entry

Direct Response For Print Ads amp All Other Media

Insurance Claims

Troubleshooting For Products And Services

Seminar Registration

Taking Credit Card Orders

Catalog Order Taking

Inquiry Service

Reservation Desk

Voice Mail Answering Service

Messaging Services

Call Patching

Order Fulfillment

Custom-Tailored Telemarketing Program

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 29: Lake Group Media - Deck-2014

Event Management amp Support

Complete solution to increase event attendance and decrease

event cost By simplifying the event planning marketing manage

and Measure

Event Planning

Study intricacies of the client

Identify the target audience

Event attendees list

Create customize template

Event Marketing

Customize email templates to match Clients branding and save them for future use

Send invitations pre show and post show

Personalize communication with fields such as name and company to increase relevance to recipients

Different emails to targeted groups

Modify subject lines and content to analyze which emails had the highest open rate

Managing event

Track email open rates and response rates

reminders and confirmations

Providing Tell-a-friend functionality encourages invitees to forward the invitation along to colleagues

Measure the event

Analyze metrics across all events with cross-event reports

Track the success of Clients email campaigns through real-time reporting view which emails were opened clicked or bounced back

Export reports in six formats Excel PDF XML CSV TIFF and Web Archive

Sort and filter to customize reports in real time

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 30: Lake Group Media - Deck-2014

Search Engine Optimization Your website is the gateway to your business in the modern

day global village Websites have garnered more

prominence over the last few years High visibility on the

search engines is regarded as a sign of dependability Lake

Group Media offer SEO services a process of making your

prospects easily find your website on search engines

We will help optimize your website in the best possible manner

to generate leads through

SEO Consultancy that gives you a free website analysis using web analytics and competitor analysis

Search Engine Optimization (SEO) that pulls pre-qualified visitors to your website from the search engines

Search Engine Submission (SES) that enrolls your website to popular search engines and online directories

Search Engine Compliancy (SEC) that ensures that your website is compliant with the policies of search engines

Search Engine Ranking (SER) that strives to get higher visibility to your website Keyword Ranking

Website Traffic

Increase in Share of Traffic per keyword

Increased Revenuekeyword

Lower dependence on Paid Search

Lowering the cost per acquisition

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 31: Lake Group Media - Deck-2014

Pay Per Click Advertising

Step 1 Discuss business objectives

Step 2 Conduct initial keyword analysis

Step 3 Identify the keywordlanding page

combinations

Step 4 Interim Client Approval for KeywordLanding

Pages

Step 5 Baseline Ranking amp Traffic reports

Step 6 On-site amp Off-site optimization

Step 7 Detailed Recommendation documents

Step 8 Implementation

Step 9 Monitoring and Optimizing We provide

monthly reporting and optimization

recommendations The reporting is compared to the

baseline (or previous monthrsquos results) to identify trends

and help guide additional adjustments

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 32: Lake Group Media - Deck-2014

Lead Generation Services

1 Targeted list Building Wersquoll customize the list build based on your target criteria 2 Business Intelligence Team Our team will do a business analysis to ensure the program is successful 3 Targeted email campaign Deployment Dedicated email campaign will be launched with complete email campaign benefits

Campaign List Management Live CampaignClick tracking Report Dedicated Campaign Manager Free Email Campaign Content creation amp

Marketing Support Html Text amp Rich Text templates creation

Unsubscribe amp hard bounce removal

4Fax Marketing to Click through amp Opens

Dedicated Fax marketing for all the click through amp open received from email campaign

5 Tele follow-up on Click through

Wersquoll deploy a Tele-marketing team to follow up on all the Click through response opens received from campaign

6 Qualifying the lead process

Identifying the agreed parameter to qualifying the leads

Budget

Decision maker

Need

Timeline

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 33: Lake Group Media - Deck-2014

Content amp Web Support Services

News letters

bullNews letter creation and deployment

Survey bullSurvey Creation and deployment

eNewsletter

bulleNewsletter Creation amp mail out (Tracking and feeding lists of interested clients to sales team)

Analytics

bull Web Analytics of website visitors and mapping target titles to companies identified via IP addresses

Content Services

bullContent Writing and Management

Web Content

bullWeb content management Articles Press releases Pitches and proposal

Micro Sites

bullMini Website development and Management

Document

bullWhite papers case studies PPT Training materials and business Analysis reports etc

Role of Content in Business Life Cycle

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 34: Lake Group Media - Deck-2014

Webinar Organization Internal or External Online

Meetings Online Supplier Demos

Increase Productivity Multifold without need for Travel

Live Demo of your site features ndash Live Hand Holding (We can Dedicate a resource to offer Live Demos )

Savings of Time and Money

Easy Setup ndash Desktop Icon Outlook Integration

Universal Communication format ndashFlash PPT Whiteboard PDF file Excel Spreadsheets

Archive Meetings ndash Playback Watch and Listen ndash Keep it on the Website for future site(5 to 10MB for 30 min) ndashno special programs to download ndashplays on the browser

Meeting Center Training Center ndash Online storage options

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 35: Lake Group Media - Deck-2014

Marketing Outsourcing ndash To do it

in-house or Outsource What is Marketing Outsourcing

Marketing outsourcing refers to delegating the task of

marketing and other marketing-related jobs to an outside

agency instead of company department In the recent

years such moves have resulted in reduced cost of staff

salaries and other expenses by hiring staff in other countries

where salaries and other staff expenses are comparatively

much lower Outsourcing gained much popularity in the last

decade of the previous century

A Great Degree of Managerial Control is also transferred to

the Outside Agency

Advantages of marketing outsourcing is that when you

outsource marketing you also get rid of several

management problems because a measurable number of

management tasks is also shifted to the agency that is

providing marketing outsourcing services Marketing

outsourcing is not at all a one-way affair A significant

amount of information travels both ways For outsourcing

any type of services including the marketing you must have

mutual coordination and trust

Biggest Advantage is the Lower Cost

Lower cost is the most important one among all of the

advantages of marketing outsourcing India has become

the choice not only for marketing outsourcing but also for

outsourcing other tasks The main reason for this is that

millions of people are completing higher education They

are able to speak English very well while providing services

also at comparatively lower rates than the local service

providers

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 36: Lake Group Media - Deck-2014

Marketing Outsourcing ndash To do it in-house or Outsource

Flexibility of Getting Most Suitable Service Another advantage of marketing outsourcing is flexibility By marketing outsourcing you get the flexibility of choosing the right kind of company that suits your style of working You

always have the liberty of switching over to another outsourcing agency for the marketing of your products if you are not getting the desired results

Saves both Time and Money When you start a new business and choose to outsource marketing then you can save a lot of time and money

because you do not have to establish a separate in-house setup for the purpose of marketing So the big advantage of marketing outsourcing for new entrepreneurs is that they save overhead costs All of the required facilities for marketing are provided by the outsourcing agency

Improved Quality of Service In addition to saving the money marketing outsourcing also improves the quality of service This is because the people in the outsourcing agency are experts and have a lot of marketing experience Advantages of outsourcing are attracting more and more companies to apply this method and it can definitely be said that the future belongs to outsourcing

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 37: Lake Group Media - Deck-2014

Application Development

Software

Tools amp Technology ASPNET VBNET Framework 35 amp 40MS SQL Server My SQL Java Script Ajax Web Services PHP ASP

Tools Visual Studios 2008-10DreamweverPhotoshopFlashMicrosoft Visio

Database SQL server 2008 MY SQL55 MS-Access

Environment Window Web Mobile technologies

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 38: Lake Group Media - Deck-2014

Custom Application

Development

Application development

Search tool integration for your websites

Client server n-tier software solutions

Banner Ads

Customer relationships Management(CRM)

Database development amp administration

InternetIntranet solutions

Customized website for partners in just 20 minutes

Software solutions using Microsoft technologies amp Open source Like PHP

API for Partners

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 39: Lake Group Media - Deck-2014

Software Development life cycle

Our services encompass the full development life cycle

Design

Prototyping

Implementation

Testing and debugging

Installation

Maintenance

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 40: Lake Group Media - Deck-2014

This is a SaaS Based Application which would allow the user to

utilize the complete Marketing Support from a single vendor

The services of this application includes

Web Development Strategy

Brand Development

Inbound Marketing

Content Management

Email Marketing

Lead Generation

Social Media Marketing

Data Management Services (like Datacom) All the above services would be provided on Cloud as Pay-As You Use

Marketing Junction 360

Your logo here

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 41: Lake Group Media - Deck-2014

bullCustomer Services for both InBound and OutBound calls

bullCloud Enablement and Related Services

Professional Cloud Services

Cloud Services for EarthLink and their Customers

Integration Solutions for

and any system which is cloud

enabled or on-premise apps

Offshoring Services

Your logo here

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 42: Lake Group Media - Deck-2014

Social Media Marketing

We tactfully share content and

conversations online using tools like

LinkedIn Facebook Twitter and

other networking sites thereby

reducing the costlead by 60 This

medium also helps in Account Management

Brand Monitoring

Customer Service

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 43: Lake Group Media - Deck-2014

Blogs Social Media Facebook Twitter LinkedIn etc

Blogs have become the next

generation marketing tool to

corporate websites With the use of

blogs we will help clients create a

dialog with their customers or

prospects and explain features of

their products and services This will

allow them to share and preview

product features functions and

benefits before the products are

released Lake Group Media will

setup Blogs for clients and maintain

those

Blogs are an excellent way to gather

feedback and to make sure

products meet the needs of users

Blogs are Basic websites which are

updated Regularly by our content

team

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 44: Lake Group Media - Deck-2014

Creating Profile

Creating Fan Page

Integrating Profile with Other Social Media Channels

Post Updates with links to the Desired Landing Page

Joining Groups amp Pages

Adding Members amp Fans

Starting Discussions

Sharing Links

Create Facebook ldquoLikerdquo button amp Badge to place it in the website amp blogs

Run Contests Promotional Campaigns Polls

YouTube Box (For Viral Campaigns)

Adding FBML Tabs

Facebook LinkedIn twitter

Creating Profile

Integrating Profile with

Other Social Media

Channels

Add Connections

Join Groups

Targeting amp Networking

with the Influencers

Starting Discussions in

Groups

Active participation in

relevant QampAs

Publish Press Releases

Create Polls

Submit Feeds

Share Presentations

Integrate Blogs to the

profile

Share Links

Creating Profile

Post Tweets with Site link(content form the site)

Following Key influencers

Use hash tags for Keywords

Re-tweet influential tweets

Post neutral updates frequently

Create a Twitter Badge amp place it on the Site amp Blogs

Increase the followers base constantly

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 45: Lake Group Media - Deck-2014

Mobile Marketing SMSMMS

Creative potential of SMS marketing Lake

Group Media can implement and execute an

SMS messaging campaign for your brand

We constantly strive to create unique SMS text

message campaigns

Our Capabilities

Text-to-Email campaigns

Subscription text alerts

VotingPolling

Mobile fan clubs

Premium SMS sweepstakes

Corporate marketing

WAP push messaging

Text-to-screen

Fundraising

Information responses

Client notification systems

Mobile real estate listings

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 46: Lake Group Media - Deck-2014

Lake Group Media Capabilities

Our Global database and online capabilities

enhance our Clients to penetrate global market

Customermarket research

Data

Processing

Data analytics

Digital marketing

Delivery Channels

Database management

Segmentation

Customer-

intelligence

B2B Data

B2C Data

Demographics

Cell Phone data

Org chart

Merge purge

Data appending

NCOA

Do Not mail

Email

Phone

Mobile

Mail

Web

CRM database

Marketing

database

Loyalty

program

Customer

profitability amp

purchase

propensity

score

Loyalty score

Satisfaction

analysis

SEO

PPC amp banner

adds

SMO

Digital PR

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom

Page 47: Lake Group Media - Deck-2014

Questions

Mike Connolly

VP Sales

Lake Group Media Inc

1 Byram Brook Place

Armonk NY 10504

Ph - 914-925-2438

Cell - 914-565-5300

Mikeconnollylakegroupmediacom

wwwlakeb2bcom wwwlakegroupmediacom