Media Blue Deck 021311
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MediaBlue Group Overview
Transcript of Media Blue Deck 021311
MediaBlue specializes in sponsorships, branding, marketing & promotions serving the media & entertainment industry.
Our experience is deep. CMO for a major studio, launching an internet business for one of the largest radio conglomerates, managing marketing & promotions for a major QSR, developing branded content for consumer electronic companies. We understand both sides –client and agency.
Our clients are industry leaders that produce and distribute DVDs, video games, intellectual properties, web sites, music, movies, television shows, consumer electronics and computing products.
We provide our clients with services in :Consumer PromotionSponsorship OutreachEvent MarketingVideo Content Creation and LicensingCreatively & Discreetly Selling Excess Inventory
At MediaBlue, we specialize in effective, well executed consumer promotions. We focus on….
Cross promotions with leading consumer brandsRetail promotions with leading retailers and direct marketersMajor on‐air promotions with leading radio and television stationsSweepstakes and contestsMerchandising and promotions premiums
MediaBlue builds significant media value for your property by utilizing the power of promotion. We deliver millions of impressions at a fraction of traditional media buys.
We can take your property and build an exciting promotion by partnering with:CPG companiesRetailers (brick and mortar and online)Radio and television stationsSocial networking sitesLive event venues such as malls & festivals
We are an extension of your internal marketing team!
Our success is built on creating an aggressive outreach to appropriate potential partners …and determining how best to develop a promotion that achieves the goals of both parties.
We know that for the right product or television show, live‐events and campus marketing can make a difference. We take our clients' products to the places where their target consumers go.
We do this by developing and implementing:
Live events ‐in stores, on campus, in bars, at malls
Sampling programs
Promotional premium distribution
We've been producing video content for two decades. We know how to research, develop and produce programming for use in DVDs, theaters, concerts, client websites and CD‐ROM or DVD premiums.
We offer our clients an end‐to‐end solution that includes:
Project research Script writingTalent sourcingOn‐site or in‐studio video productionMusic developmentRights clearancesPost‐productionCD, DVD manufacturing and fulfillment On‐line distribution
Target Exclusive
Free Workout DVD1600 stores400K units on endcaps45MM Target circular
National
Back panel lifestyle message
3.6MM units
$10MM Campaign
Celebrity Milk Mustache Ad 7MM circulation in health magazines
$4MM national TV
In‐store POP in 25,000 national grocers
Sweepstakes‐ 24 trips to upscale spa
Customized downloadable workouts free upon entering milk UPC codes
28MM on pack exposure Exclusive consumer DVD premiumIn ‐store POP in retailers nationally
65MM digital impressions including text and email campaignsKathy was the featured fitness coach
Wheel of Fortune and Jeopardy Wii Games
3.5MM Popcorn packages
5000 Retail Displays
41MM National FSI
Website
On‐Pack Promotion at all Target StoresOctober 2009
1600 stores700K packages in end cap displays
50MM Target Circular Ad265 radio station promotions12 Mommy Blogs
Exclusive iron‐on T‐shirt transfer on each box
5 kid SKU’s • Honey Nut Cheerios• Cookie Crisp• Cocoa Puffs• Cinnamon Toast Crunch • Lucky Charms
3.6MM On‐Pack Promotion
Exclusive consumer premium‐ Eric Carle growth chart, valued at $13
3MM Catalina grocery coupons at retail
400K website impressions
700K newsletter impressions
8MM Kids Activity Booklets
1200 restaurants
Holiday 2010Kids Meal PromotionCharacter Figurines2.5MM
9 MM on‐pack exposure Exclusive $3 consumer DVD rebate
13MM national FSI
Radio and Web Promotion
Successful on‐air and online contest to promote the DVD release
1,500 dog submissionsOver a half million votesReceived over 1600 mentions
Restaurant and Web Promotion
2 month partnership with Golden Corral, a family style restaurant with 500 locations in 40 states.
Guests purchased 32 oz. Kenny Rogers souvenir cups and entered their receipt code at their website to enter to win a trip to meet Kenny Rogers at his concert.
3MM cups
10MM register receipts
Restaurant POP
Game Demo Disc Giveaway Promotion
Free Demo Disc with the purchase of any girl’s Arizona jean purchase.
1100 JcPenney Stores
200,000 demo discs were distributed in the girls department
3000,000 flyers
Promoted in the JcPenney weekly circular
TV, Radio, Web and Mall Tour Promotion
Comprehensive in market, on‐air and online contest to promote the syndicated TV show on Fox.
41 TV and Radio Markets25 Mall Tour MarketsPartnered with Sony for prizes and mall companies for event space and promotion$1.3MM media value
Radio and Web Promotion
Created a contest to promote the syndicated TV show from NBC Universal.
20 Radio Markets$600,000 media value
Radio and Web Promotion
Integrated on‐air/online promotion giving away a trip to the American Pie 3 set with Chris Moore.
20 Radio Markets
954 ideas were submitted
26,000 votes
3,000 promotional mentions
$600,000 media value
Radio and Web Promotion
Integrated on‐air/online promotion giving away a trip and GPS systems
43 Radio Markets
Partnered with Fess Parker’s Winery and Magellan GPS Systems
1, 800 promotional mentions
$500,000 media value
Radio and Web Promotion
On air and online promotion to win “Best Seats in the House” concert experience and a Brad Arnold original iPod.
28 Radio Markets
Partnered with Monster Music, 3 Doors Down management team and concert venues.
$755,000 media value
Radio and Web Promotion
$1MM insurance based giveaway
Interactive flash game
158 Radio station network
12MM listeners
82% of players opted for sponsor information
Radio and Web Promotion
On air and online promotion to promote the rebranding of the PBS Mystery! Series.
20 Radio Markets
Partnered with Sundance Catalog for prizes
Radio and Web Promotion
On air and online promotion to win digital camcorders and DVD’s
20 Radio Markets
Over 1,800 mentions
West Coast Office:
7224 Camino Las Ramblas
Camarillo, CA 93012
Bill Perrault
o) 818.206.3242
c) 310.804.3411
f) 815.642.4096
East Coast Office:
43 Boombridge Rd.
Westerly, RI 02891
Patti Gladski
o) 401.284.6810
f) 815.425.8939
