Lady Blogger 2015 Conference
46
Will Hanke BUILDING AN ONLINE MARKETING PLAN
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Transcript of Lady Blogger 2015 Conference
Will Hanke
BUILDING AN ONLINE
MARKETING PLAN
RedCanoeMedia.com/LB2015/
1. You Have a Website
2. You Want More Customers
+ =
Your Online Marketing Plan
Thank You!
314-514-5SEO
1. Get Your $h!t in Order
Design, Hosting, Etc
Understand Basic SEO
SEO Doctor
Know Your Audience
Demographics
Lifestyle
Product Influencers
Technical Stuff
2. Create Relevant Content
Four Types
Write Stuff
Video
Audio (Podcasts)
Images
Create Relevant Content
What’s Relevant?
3. Promote Your Content
Reach Them Where They Are
Run Targeted Ads
Match Persona to Ad Campaign
Target By Persona Interests
Build a List (I’m Not Asking)
Segment Your List
Build an Automated Funnel
4. Tell Visitors What to Do Next
Call to Action
Make it Obvious
Offer Something Related
Get Them in Your System!
Quick Summary
RedCanoeMedia.com/LB2015/
Questions & a Challenge
Challenge:
Add CTA’s to Your Pages
Challenge:
Add CTA’s to Your Pages
Thank You!
314-514-5SEO
