Laboring Under the Assumption: Gender and Music Supervision Alyxandra Vesey UW-Madison, Media and...
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Transcript of Laboring Under the Assumption: Gender and Music Supervision Alyxandra Vesey UW-Madison, Media and...
Laboring Under the Assumption: Gender and Music Supervision
Alyxandra VeseyUW-Madison, Media and Cultural Studies
[email protected]@ms_vz
What do music supervisors do?
• Smith: “While some music supervisors perform mostly administrative tasks, several others actively participate in creating a song’s overall concept by taking part in scoring sessions, negotiating licensing arrangements, and in some cases, even organizing ‘casting calls’ for songwriters and performers.”
What do music supervisors do?
• Lewandowski:– Toggling between at least two separate
entertainment industries (television and music and/or film and music)
– Interaction with talent related to those industries– Authoritative taste in popular music– Influence over song selection – Legal dealings with publishing and copyright
-Many have a background in repertoire management or publishing
Gender and Music Supervision
Liza Richardson Karyn Rachtman
Gendered Labor: Music Supervision and Casting
Music Supervision• A&R and publishing (early
90s-present)• Intermediary between
creative, business, and legal talent
• Strong fan identification with musical artists
Casting• Clerical field (classical
Hollywood-post-war era)• Intermediary between
producers, writers, directors, and actors
• Recognizing and harnessing star power
Shared characteristics: Collaboration, process, invisible labor
Alexandra Patsavas
• Protégée of Roger Corman
• Frequent collaborator with Josh Schwartz
• Associated with melodrama
• Works with indie artists• Founder of Chop Shop
Records
Alexandra Patsavas and Josh Schwartz
The O.C. (Fox, 2003-2007)
Gossip Girl (CW, 2007-present; developed with Stephanie Savage)
Alexandra Patsavas with Josh Schwartz
Rockville, CA (TheWB.com, 2009) Hart of Dixie (CW, 2011-present; created by Leila Gerstein,
co-produced by Josh Schwartz)
Grey’s Anatomy and Mad Men
(ABC, 2005-present; created by Shonda Rhimes)
(AMC, 2007-present; created by Matthew Weiner)
Mad Men
• http://youtu.be/tnLpQuQ7Vs8• http://www.amctv.com/mad-men/videos/did-
you-miss-me-mad-men
Twilight
The Twilight Saga (2008-2012; distributed through Summit Entertainment)
Twilight’s original love songs
Bon Iver and St. Vincent, “Roslyn” (New Moon, 2009)
Beck and Bat for Lashes, “Let’s Get Lost” (Eclipse, 2010)
Patsavas’ connection to indie culture
Death Cab for Cutie
Grizzly Bear
The Fray
Chop Shop Records
-Founded by Patsavas in 2007-Partnership with Atlantic Records-Run by former Atlantic Vice President John Rubeli
Anya Marina, Felony Flats (Chop Shop, 2012)
Marina and the Diamonds, American Jewels EP(Chop Shop, 2010)
Indie consumerism and cool postfeminism
• “[t]he discourse of alternativeness remains central to crafting indie’s appeal to a market ripe for exploitation, a group of consumers eager for movies, music, and other culture that do not conform to dominant commercial styles” (Newman)
• “postfeminism grants opportunities for feminine coolness is through its commercialization…[which] commodifies female struggle as resolvable through the use of consumer products, as well as an emancipatory female individualism that is realized in market terms” (Lewis)