Labor Market Information for Economic Development

Session Goals Introduce you to Labor Market Information

(LMI)

Build foundational knowledge of LMI

Demonstrate a variety of LMI resources

Allow you to familiarize yourself with LMI tools

What is Labor Market Information (LMI)? Data that describe and predict the relationship

between labor supply and demand

LMI provides data on a variety of subjects: Population and labor force trends Industry and occupational employment trends and

projections Wage and benefit information Career information relating to skills and education

Data are often available at different geographic levels e.g., State, county, metro area, workforce

development region, etc.

Who uses LMI?

•Businesses and Entrepreneurs

•Jobseekers and Students

Individual Actors

•Economic and Workforce Dev. Service Providers

•Education and Training Providers

•Researchers and Grant Writers

•Federal, State, & Local Governments

Policymakers & Planners

•Media

•Commercial Data Vendors

Value-added Disseminator

s

4

How can LMI help me as an Economic Developer? Better understand my region’s economy, and the

economy of competitor regions

Identify potential opportunities for future development

Understand my available workforce and what companies are paying for labor

Enhance grant proposals

Prioritize strategic goals

Our Agenda for the day Who is my region’s workforce?

Population and labor force data Where are my region’s jobs?

Industry data Using Local Employment Dynamics (LED) data Does my region have any unique competitive

advantages? Calculating location quotients

What do my workers do? Occupational data

Pulling it all together

Who is my region’s workforce?

In this section, we will: Introduce you to several sources of

demographic data US Census Bureau Alabama State Data Center

Identify sources of key labor force data available through Alabama LMI Labor force data Unemployment data

Common questions Is my region growing or declining and how will

this affect my economy?

Is my population aging?

Will I have enough workers to meet my workforce needs?

How many people are looking for work or are available to work?

The Feds Decennial Census

www.2010.census.gov Population Estimates & Projections

Annual Estimates www.census.gov/popest/estimates.html

American Community Survey Annual Estimates www.census.gov/acs/www/

US Census Bureau Resources Getting Census Data for your community

Interactive maps for the 2010 Census http://2010.census.gov/2010census/popmap/

Alabama Quickfacts http://quickfacts.census.gov/qfd/states/01000.html http://quickfacts.census.gov/qfd/states/01000lk.html

Population Estimates Program (Annually) Annual estimate of resident population

Reference date is July 1 each year

Characteristics Included: Age Sex Race Hispanic origin

www.census.gov/popest/estimates.html

American Community Survey (Annually) Essentially the same questions as the old

Census long form 21 questions about housing unit 48 questions about each person

Conducted throughout the year 2.9 million addresses/about 4.5 million persons Roughly 1.5% of the population each year

Collected via mail, phone, & in-person www.census.gov/acs/www

American Community Survey (Annually)

ACS Data grouped in 4 Types of Characteristics

Demographic: sex, age, race Hispanic origin, etc.

Social: Educational attainment, marital status, citizenship, language, etc.

Economic: Employment, occupation, industry, commute, household income, poverty, etc.

Housing: Type of unit, own/rent, age of structure, housing value, etc.

2010 ACS Data Releases

ProductPopulation Threshold

Most recently published

1-Year Estimates 65,000+ Sept. 2011

3-Year Estimates 20,000+ Oct. 2011

5-Year EstimatesLess than

20,000 Dec. 2011

1-Year, 3-Year and 5-Year Public Use Microdata Sample (PUMS) 100,000+

1-2 months after release

The Alabama State Data Center The Alabama State

Data Center is staffed through UA’s Center for Business and Economic Research Source of technical

assistance Provide help with

census, especially small area estimates

http://cber.cba.ua.edu/asdc

Using these sources, find the following information for your county

Exercise A Exercise B (If you were here yesterday)

What was your county’s population in 2000 and 2010?

How many people in your county were aged 65 and older? What % of your population are

65+?

What % of your county’s population (aged 25+) have at least a Bachelors Degree? How does this compare to

Alabama overall?

What % of your county’s population in 2010 were born outside of the U.S.? How does this compare to Alabama

overall?

What % of your county’s population (age 16+) that were employed in 2010 were self-employed? How does this compare to Alabama

overall?

In 2010, what % of your county’s workers (16+) who did not work at home travel 30 min. or more to work?

How big is my labor force? The labor force includes:

People aged 16 and older who are either in the labor force or actively seeking work

The labor force does not include: People in the armed forces, retirees, stay-at-home

parents, prisoners, discouraged workers, mentally ill, etc.

How big is my labor force? The labor force participation rate is the

number of people aged 16 and above participating in the labor force Around 64 percent for the US; 60 percent for

Alabama

Data based on Current Population Survey (CPS) The CPS is a joint program of the US Bureau of

Labor Statistics and the US Census Bureau http://www.bls.gov/cps/

Who is considered employed? Employed persons are those who, during the

week of the 12th each month: Worked at least one hour for pay or profit, or Were self-employed, or Worked at least 15 hours without pay on a family

farm or business Had jobs but were temporarily absent

Who is considered unemployed? The unemployed are persons who, during the

reference week of the 12th each month: Were not employed, Were available for work during the week, and Actively looked for work within the last 4 weeks

Also included as unemployed are persons who were waiting to be called back to a job from which they had been laid off

Note: CPS does not ask about or use unemployment insurance data.

Getting labor force and unemployment data for your county/region The unemployment rate is the percent of

people without jobs in the labor force Provides an indication of the health of your

economy Offers an estimate of the number of people

actively seeking work

Unemployment data available through Alabama LMI and US BLS Local Area Unemployment Statistics (LAUS) program. LAUS is the only official statistic based on an

estimating model, and not a census or survey http://www2.dir.state.al.us/LAUS/default.aspx http://www.bls.gov/lau/

Unemployment data available through Alabama LMI

Unemployment in the US, AL and Huntsville MSA

0.0%

2.0%

4.0%

6.0%

8.0%

10.0%

12.0%

Une

mpl

oym

ent R

ate

HuntsvilleAlabamaUSA

Source: US BLS LAUS

Unemployment Exercise

Exercise A Exercise B (If you were here yesterday)

Using the Alabama LMI website: What was your county’s

unemployment rate in March 2012?

How many people were considered unemployed?

Using the BLS website: What was your county’s

highest unemployment rate over the past 5 years?

Hint: use http://www.bls.gov/lau/

Using the BLS website For your closest MSA,

look at the monthly unemployment patterns How did the number

change? How did the rate

change? Besides the recession,

do you see any seasonal patterns?

How did that MSA compare to the state?

Questions?

Where are my region’s jobs?

In this section, we will: Explain why you should track industry

employment.

Introduce you to the North American Industry Classification System (NAICS)

Show you how to access simple industry data, more detailed industry data and where can get industry forecasts

Show how you can compare you county/region to other places.

We need industry data to answer several relevant questions Is my economy healthy? How is my economy structured? How did the recession affect my economy? What industries are responsible for creating

jobs or new start-ups? Does my region have any unique competitive

strengths?

Basic Economic Model

Export or ‘base’ activity (new $s)

Non-basic activity (recycled $s)

Examples:• Manufacturing• Tourism• Some hospitals• Regional shopping malls• Social Security income

Examples:• Auto repair services• Small convenience retail• Outpatient medical• Personal services like barber

shops• Print and copy shops

Definitions Basic Industry - Those industries that produce

goods and services ultimately sold to consumers outside the region.

Non-basic Industry - Those industries that produce goods and services that are consumed locally.

Basic/Non-basic Theory A region’s export industries are its economic

foundation Other industries thrive by servicing the export

industries and one another.

A change in the basic sector will lead automatically to a change in the same direction in the non-basic sector. Large manufacturing plants may attract a Walmart A Walmart will not attract a large manufacturing

plant

The ratio of non-basic to basic activity is reasonably stable over the long term.

Accessing industry data: The North American Industry Classification System (NAICS) Replaced the Standard Industrial Classification

(SIC) codes

Production-based: Economic units that use like processes to produce goods or services are grouped together Industries are classified according to what

companies make

Jointly developed across North America

Economic Sectors in the North American Industry Classification System (NAICS)

Agriculture, Forestry, Fishing Real Estate, Rental & Leasing

Mining & Extraction Professional, Scientific & Technical

Utilities Management of Companies

Construction Admin., Waste & Remediation

Manufacturing Education

Wholesale Trade Health Care & Social Assistance

Retail Trade Arts, Entertainment, & Recreation

Transportation & Warehousing Accommodation & Food

Information Other Services (Private)

Finance & Insurance Public Administration

NAICS level Example #1 Example #2

NAICS code Description NAICS code Description

Sector 31-33 Manufacturing 51 Information

Subsector 311 Food Manufacturing 513 Broadcasting and telecommunications

Industry group

3115 Dairy Product Manufacturing

5133 Telecommunications

Industry 31151 Dairy Product (except Frozen) Manufacturing

51332 Wireless telecommunications carriers, except satellite

U.S. Industry 311513 Cheese Manufacturing

513321 Paging

Unique to country; standardization ends at 5-digit code.

North American Industry Classification System (NAICS)

Benefits of NAICS

Relevance … identifies hundreds of new, emerging, and advanced technology industries; more meaningful sectors--especially in the service-producing segments

International Comparability …provides for comparable statistics among the three NAFTA trading partners.

Consistency … consistent principle: businesses that use similar production

processes are grouped together.

Adaptability … reviewed every 5 years, to keep up with our changing

economy.

www.census.gov/epcd/www/naicsben.htm

Quarterly Census of Employment and Wages (QCEW) QCEW are considered “universe,” not sample data

Covers all employers subject to state Unemployment Insurance (UI) laws, as well as Federal employees

Covers 98% of all nonfarm wage and salary workers and 45% of agricultural workers

QCEW produces detailed geographic data on employment and wages.

Cornerstone of most BLS programs

Accessing Alabama LMI

Exercise: NAICS data Look at the industry data handout, and

consider: What industries are the biggest source of jobs?

What industries might be the best source of new jobs?

How would you describe the economy of this region?

How has it performed relative to the state?

What region do you think this is?

Finding employment data quickly on the BLS website

http://beta.bls.gov/maps/cew/us

Get State Data: State LMI Directorywww.lmiontheweb.org

The Bureau of Labor Statistics Website

http://bls.gov/cew

QCEW Exercise Use the BLS Website (www.bls.gov/cew)

Select two three digit NAICS industries that you know are present in your county Complete listing of NAICS here:

http://www.census.gov/naics/2007/NAICOD07.HTM

What was the most recent employment in those industries?

Why might you have encountered suppressed data? Data are suppressed

when: Fewer than 3

establishments in a given industry in a given area

One firm constitutes more than 80 percent of industry employment in a given area

http://www.incontext.indiana.edu/2008/july-august/2.asp

Industry Projections Industry projections provide an indication of the direction

and scale of industry growth trends They combine past performance with national and regional

trends The further out they go, the less reliable they become

They offer an educated guess as to future growth, but remember no one has a crystal ball

They can be used as an input for thinking about economic development targets or future workforce needs

Projections for the State and Workforce regions are available through Alabama LMI at: http://www2.dir.state.al.us/Projections/Default.aspx 2010 to 2020 projections will be released this summer

Industry projections from Alabama LMI

Projections Exercise In your region, what 2-digit NAICS sector is

projected to add the most employment between 2008 and 2018? Is this sector projected to gain employment at a

faster rate than the US?

What did the projections say about the 3-digit NAICS industries you looked up in the previous exercise? How do the trends in these industries compare to

these industries nationwide?

Other resources: Stats America: http://statsamerica.org/ Census County Business Patterns: http

://www.census.gov/econ/cbp/

Take 10 minutes to explore StatsAmerica and/or County Business Patterns

Stats AmericaCounty Business Patterns

What percent of your employment is in manufacturing? Health care? Where did your county rank

within the state?

What was the average annual wage for construction jobs in your county? Where did your county rank

within the state?

Try comparing yourself to several other places

How many manufacturing establishments are in your county? How many have 100 or

more workers? What sector had the most

establishments with fewer than 5 employees?

What was the annual payroll in your county?

Questions?

Local employment dynamics

In this section, we will: Introduce you to the Local Employment

Dynamics (LED) Program

Demonstrate the LED’s Online Tools Quarterly Workforce Indicators Online OnTheMap

Local Employment Dynamics Partnership between state LMI agencies and

the Census Bureau

Uses existing data Wage records Demographic information

Supplies statistics on employment, job creation, turnover, and earnings by industry, age, and sex

53

Matching Process

Source: Tom Tveidt, Syneva Economics, Inc

54

LED’s Online Tools Quarterly Workforce Indicators (QWI) Online

Accesses 8 QWI covering employment, new hires, job creation and destruction, and earnings.

2001-2011 – Quarterly update

OnTheMap Maps and reports on workers and jobs covering 49 states,

five years of data, cross-state flows, and selectable geographic layers

2002-2010 – Annual update

Industry Focus Tool that reports the top industries for area, age, gender,

race/ethnicity and educational attainment Average quarterly employment for 4 most recent quarters55

Using LED in your research

4.1%

17.8%

22.4%

33.1%

22.6%

7.3%

21.1%

26.5% 25.9%

19.2%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Under 25 25 to 34 35 to 44 45 to 54 55 and older

Perc

ent o

f Ind

ustr

y W

orkf

orce

Age Cohort

Age distribution within two Alabama MFG industries

Aerospace MFG

Furniture MFG

Source: US Census Bureau, Local Employment Dynamics, 2011 Q1

9.1%

32.9%34.6%

23.5%

17.3%

40.0%

30.4%

12.3%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Less than High School High School or Equivalent Some College or Associates Degree

Bachelors Degree or Higher

Perc

ent o

f Ind

ustr

y W

orkf

orce

(age

25+

)

Educational Attainment

Educational attainment in two Alabama MFG industries

Aerospace MFG

Furniture MFG

Source: US Census Bureau, Local Employment Dynamics, 2011 Q1Source: US Census Bureau, Local Employment Dynamics, 2011 Q1

1.3%

8.6%

26.7%

40.8%

22.6%

1.2%

19.1%

38.1%

32.4%

9.1%

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

Under 25 25 to 34 35 to 44 45 to 54 55 and older

Perc

ent o

f Ind

ustr

y W

orkf

orce

Age Cohort

Age distribution within the Motor Vehicle MFG Industry

Ohio Alabama

Source: US Census Bureau, Local Employment Dynamics, 2011 Q1

5.4%

33.6%35.8%

25.2%

8.1%

34.8%

37.5%

19.6%

0%

5%

10%

15%

20%

25%

30%

35%

40%

Less than High School High School or Equivalent Some College or Associates Degree

Bachelors Degree or Higher

Perc

ent o

f Ind

ustr

y W

orkf

orce

(Age

25+

)

Educational Attainment

Educational Attainment within the Motor Vehicle MFG Industry

Ohio Alabama

Source: US Census Bureau, Local Employment Dynamics, 2011 Q1

Go to: http://lehd.did.census.gov/led/datatools/qwiapp.html

Quarterly Workforce Indicators (QWI Online) Exercise

http://lehd.did.census.gov/led/datatools/qwiapp.html

Try to answer questions like, what percent of my workforce: Are women? Are age 55 and older? Have at least a Bachelor’s degree? Are African-American or Hispanic?

58

OnTheMap

Maps where workers are employed and where they live Basic analysis already done by the state http://www2.dir.state.al.us/workforcedev/

Commuting%20Patterns%20Pres/Default.aspx Provides companion reports with QWI data

Area Profile Analysis Area Comparison Analysis Distance/Direction Analysis Destination Analysis Inflow/Outflow Analysis

http://lehdmap.did.census.gov/

Primary Jobs in Mobile, AL

Count ShareAgriculture, Forestry, Fishing and Hunting 652 0.4%Mining, Quarrying, and Oil and Gas Extraction 493 0.3%Utilities 1,442 0.9%Construction 12,322 7.8%Manufacturing 13,043 8.3%Wholesale Trade 7,773 4.9%Retail Trade 20,234 12.8%Transportation and Warehousing 8,389 5.3%Information 2,191 1.4%Finance and Insurance 5,237 3.3%Real Estate and Rental and Leasing 3,154 2.0%Professional, Scientific, and Technical Services 8,729 5.5%Management of Companies and Enterprises 784 0.5%Administration & Support, Waste Management and Remediation 10,483 6.7%Educational Services 15,370 9.8%Health Care and Social Assistance 21,713 13.8%Arts, Entertainment, and Recreation 1,170 0.7%Accommodation and Food Services 12,960 8.2%Other Services (excluding Public Administration) 5,385 3.4%Public Administration 6,109 3.9%

2010Jobs by NAICS Industry Sector

Where Workers of Mobile, AL Live

•157,633 primary jobs in Mobile County, AL (2010)•52.6 percent of workers in Mobile County live within 10 miles of their job

Important Caveat – It is important to dig into the data and apply local knowledge since there can be anomalies – i.e. an employer, such as a grocery chain, filing wage records from one location for stores in multiple locations

OnTheMap can be exported to Google Earth

In 2010, what percent of the workers in your region drive less than 10 miles to work? How has this changed

since 2005?

In 2010, what percent of the region’s workers both live and work in the region? How has this changed

since 2005?

63

http://onthemap.ces.census.gov/

OnTheMap Exercise

QWI versus OTM

Quarterly Workforce Indicators (QWI)

OnTheMap (OTM)

Variables (categories)

Age (8)Sex (2)Education (4)Race (6)Ethnicity (2)Industry (4 digit)Economic Indicators – Employment, Net Job FlowsJob Creation, New Hires, Separations, Job Turnover, Earnings

Age (3)Education (4)Race (6)Ethnicity (2)Ownership (2)Industry (2 digit)Economic Indicators - Total Employment & Earnings (3)

Geographic Detail

CountyMSAWIA Area

Census BlockResidence/WorkUser defined areas

Updates Quarterly Annual

Strengths and Weaknesses of LEDStrengths Detailed geography and industry

Rich micro data for research High frequency 9 months after transaction date

Limitations No national statistics

Working toward national stats

Questions?

Do I have any unique competitive advantages?

In this section, we will: Introduce to you the basic concepts of

Location Quotients

Location Quotients (LQs) are a regularly used method for regional analysis

LQs measure the relative concentration of a given industry in a given place. Often relative to the nation, but can also calculate state LQs

Calculated by dividing the proportion of the region’s economic activity in an industry, by the proportion of the nation’s economic activity in that same industry.

Industry employment is the most commonly used variable, but could also generate LQs from other variables. E.g., occupational employment, industrial output, revenue,

etc.

Location Quotients

Loc

atio

n Q

uot

ien

t

Employment Growth

Important industries that may require attention

High

High

Low

Low

Important growth industries

Industries of little promise to local economy

Potential emerging industries

Total

Total

Industry

Industry

Reg

ion

Natio

n

Formula Interpretation

Source: J. Paytas

Interpreting LQs

Can use location quotient to get a sense of the specialization of regional industries General rules of thumb

LQs of 1.2 or higher indicates some degree of specialization LQs of 0.8 to 1.2 indicate normal distribution of industry within

the region LQs of less than 0.8 may indicate that the region may be

deficient Depends on size of region, nature of industry

Smaller regions may have larger LQs Not industries are appropriate for all places

If all location quotients near or at 1.0, will see the region resembling the national economy Region may be sufficiently diversified

Thinking about LQs

Sensitive to the size of the region and base Sensitive to the level of industry

Industry Alabama Madison County, AL (Huntsville)

NAICS 31-33 Manufacturing 1.51 1.42

NAICS 336 Transportation Equipment MFG 2.53 3.93

NAICS 3364 Aerospace Product and Parts MFG 2.12 7.12

Location Quotient Calculators

Location Quotients Exercise Use the BLS Location Quotient Calculator for

your county: http://data.bls.gov/location_quotient/ControllerSer

vlet

Find the LQs for your county at the Sub-sector level (3-digit NAICS)

Which sub-sectors were most concentrated in your county?

What was the LQs for the 3 largest sub-sectors?

Questions?

What do my workers do?

In this section, we will: Introduce you to the Standard Occupational

Classification System (SOC).

Show you how to access data on occupational employment and wage and projected future employment. Occupational Employment Statistics (OES) Occupational Projections

Common questions What types of occupations/jobs are in my

region and what do those jobs pay?

What education and training is required for those occupations/jobs?

What types of occupations are projected to be in demand in my region in the future?

Workers’ Occupations The Standard Occupational Classification

(SOC) is a system designed to: Classify all occupations in the economy, including

private, public, and military occupations Provide a means to compare occupational data

across government agencies

Revised periodically: 2010 revision

Net new job count is 19; 2 of them “green” www.bls.gov/soc/soc_structure_2010.pdf

Contains information on 840 detailed occupations

Standard Occupational Classification (SOC) Structure

Broad categories lead to unique 6-digit codes for each occupation:

22 Major groups ; divided into...

49-0000 Installation, Maintenance, and Repair

98 Minor groups; divided into... 49-9000 Other Installation, Maintenance, and Repair

450 Broad occupations; divided into...

49-9080 Wind Turbine Service Technicians

800+ Detailed occupations

49-9081 Wind Turbine Service Technicians

Occupational Employment and Wage Estimates

Occupational Employment Statistics (OES) OES collects detailed occupational and

wage information by industry and area

Semi-annual establishment survey 1.2 million establishments over 3 years Nonfarm, Ag Services & Governments

All 50 states

Data are published annually – May 2011 most recent

What Estimates Are Included? Occupational Employment Occupational Wages (Hourly and/or Annual)

“Mean” – Average wage “Median” - The point at which 50% of the

employment was below this wage and 50% was above

“Entry” – The average of the lowest third of reported wages for the occupation

“Experience” – The average of the upper two-thirds of reported wages for the occupation

*** BLS also produces 10th, 25th, 75th & 90th wage rate percentile estimates

Sample OES Data for Alabama

The average wage The average wage of the lower two-thirds

The average wage of the upper two-thirds

Alabama OES EstimatesGeography

Statewide Metros – 11 MSAs Balance of State Areas

Counties not in a MSA

Industries Cross-industry 2-digit NAICS www2.dir.state.al.us/OES/Wage/defau

lt.aspx

*** Wage data is aged to current year using the latest quarterly Employment Cost Index (ECI) factors

Geography and Industries of National OES Estimates Geography

Nationwide State, MSA & Nonmetro Areas www.bls.gov/oes/home.htm

Cross-industryExample of Cross Industry: All

Machinists (51-4041) www.bls.gov/oes/current/oes514041.htm

By 3-, 4- and 5-digit NAICS4-digit NAICS Example: Machinists working in

the Motor Vehicle Parts Manufacturing Industry

www.bls.gov/oes/current/naics4_336300.htm

Occupational Projections Occupational Projections released every two

years BLS develops national projections

Cross-industry and Industry-specific 2010-20 most current release www.bls.gov/emp/

States develop state projections Cross-industry

2008-18 most current release 2010-20 projects should be out in July

www2.dir.state.al.us/Projections/default.aspx

Occupational Projection Estimates Employment – Base year & 10 years forward Average Annual Growth – annual % change in

employment Average Annual Job Openings

Total Openings - Numeric change in employment Growth – Newly created jobs Replacement – Number of jobs that will arise due

to workers who change occupations, retire, etc.

**Employment may not be sufficient in an occupation to allow the development of projections or the data may be confidential

Example of Occupational ProjectionsOpenings due to

newly created jobsOpenings projected

due to workers leaving the occupation

Education and Training Required for OccupationsBLS assigns three categories of information to each detailed occupation:

1. Typical education needed for entry2. Commonly required work experience in a

related occupation3. Typical on-the-job training needed to obtain

competency in the occupation

*** This classification system is new with the 2010-20 projections

Typical Education Needed for Entry1. Less Than High School

janitors and cleaners or cashiers

2. High School Diploma or Equivalent

food service manager or pharmacy technicians

3. Some College, No Degree

transportation inspectors or computer support specialists

4. Postsecondary Non-Degree Award (certificate or other award)

nursing aides, emergency medical technicians (EMTs) and paramedics or hairstylists

5. Bachelor’s Degree dietitian or civil engineers

6. Associate’s Degree mechanical drafters,

respiratory therapists or dental hygienists

7. Master’s Degree physician assistants or

educational, vocational, and school counselors

8. Doctoral or Professional degree

Lawyers, physicians and surgeons or dentists

Commonly Required Work ExperienceA. No experience

Nuclear engineer or dishwasher

B. Less than 1 year of experience Meeting, convention and event planners or

restaurant cooks

C. 1 to 5 years of experience Human resources managers or locomotive

engineers

D. More than 5 years of experience Computer and information systems managers or

financial managers

Typical On-The-Job Training Needed to Attain Competency1. None

Geographers or pharmacists

2. Short-Term OTJ Floral designers or

sewing machine operators

3. Moderate-Term OTJ School bus drivers or

printing press operators

4. Long-Term OTJ Millwrights or tool and

die makers

5. Apprenticeships Electricians or real

estate appraisers

6. Internship/residency

Landscape architects or orthodontist

Occupations Projected With the Fastest Growth

OES Exercise1. On the LMI website, look up what occupation

in your region (Balance of State or MSA) for the manufacturing sector had the highest estimated employment. A. What is its SOC Code?B. What is its Mean Hourly and Annual Wage?http://www2.dir.state.al.us/OES/Wage/default.aspx

2. On the BLS website, look up that occupation/SOC Code for the manufacturing sectorA. How does its Mean Hourly and Annual Wage

compare to the region?http://www.bls.gov/oes/current/naics2_31-33.htm

Questions?

Pulling this all together

Pulling it together Goal is to tell a story

Grant proposals Data reports Marketing materials

“Everyone is entitled to his own opinion, but not his own facts. “ ---D.P. Moynihan

Develop an agreed upon set of facts/issues from which to make decisions

27,531

64,941

170,060

13,981

37,139

141,690

0

50,000

100,000

150,000

200,000

Furniture & Related Product MFG

Overall MFG All Industries

Num

ber o

f Job

s

2002 2010

Source: EMSI

Labor Force Size and Change in Unifour

-25.0%

-20.0%

-15.0%

-10.0%

-5.0%

0.0%

U.S.

Unifour

Source: EMSI

Annual Growth Rate of the Furniture Industry (2002-2011)

Source: EMSI 2011 Q2

FurnitureMFG Jobs

5K

20K

*Total US Furniture MFG Employment (2010): 359,416

*Top 50 metro areas account for 53% (190,222 jobs) oftotal US furniture manufacturing employment

Furniture Manufacturing Employment(Top 50 Metro Areas, 2010)

Los Angeles-Long Beach-Santa Ana, CA

(16,963)

Tupelo, MS(8,974)

New York-Northern NJ-Long Island, NY-NJ-PA

(10,780)

Dallas-Fort Worth-Arlington, TX

(10,599)

Hickory-Morganton-Lenoir, NC(13,981)

Chicago-Naperville-Joliet, IL(8,787)

Greensboro-High Point, NC(8,107)

Jasper, IN(6,017)

Grand Rapids-Wyoming, MI(5,695)

Holland-Grand Haven, MI(4,876)

14

15

12

14

17

11

19

19

36

35

4

7

20

9

26

10

15

85

84

101

0 50 100 150 200

Cutters and trimmers, hand

Upholsterers

Cabinetmakers and bench carpenters

Sewing machine operators

Woodworking machine setters, operators, and tenders, except sawing

Unifour

Piedmont Triad

Charlotte Metro

All Others in NC

Source: EMSI

Annual New and Replacement Jobs for Key Furniture Occupations

Data Analysis and Research in the Planning Process

Lead

Execute

Prioritize

Analyze

Consider using multiple data sources

Short Term Long Term

Sec

onda

ry

Dat

aP

rimar

y D

ata

Direct Business Input

Industry Surveys

“Real Time” Labor Market Information

Economic, Workforce and Education Data

Final thought The ‘make a friend’ strategy---Don’t be afraid

to pick up the phone Alabama LMI Alabama State Data Center US Census Bureau, US Bureau of Labor Statistics

All these agencies employ real people who are willing and able to help you

Bonus final thought: Always source and date your data!

Thank you! Mark C. White

mwhite@crec.net

Drew Conrad Andrew.conrad@uni.edu