7/27/2019 Lab7: Helvetica

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Helvetica:

Critique notes

Make the notes while watching the film:

Name of documentary, author/producer, and year.By Max Miedinger with Eduard Hoffmann in 1957;

Is it "informational" or "promotional"? support your argument.

Yes, it is informational because I could know the history, variants and similar

typefaces.

Who is the primary audience it aimed at?

The aim of the new design was to create a neutral typeface that had great clarity, no intrinsicmeaning in its form, and could be used on a wide variety of signage

What is the relevance of it to specific areas/topics of our course?

The typeface.

According to the film, how does type affects our lives?

People may be influenced by the type all around our lives. In different aspects of life,

arthor uses different types which could make different impacts/

Will you use Helvetica for your future graphic projects? (optional)

Yes, of course.

Post your notes to Scribd (graded as lab).