LA TCA Screening Presentation Guide 090612

8/9/2019 LA TCA Screening Presentation Guide 090612

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PRESENTATIONGUIDEPrepared for 10 - 15 min in-person presentation



Style Guide

No smaller than 20 font size

Use high contrast colors that allow backgroundand type to be readable from a distance

Use bullet points instead of sentences

Use the presentation as audience’s guide wovenwith valuable stories as you lead (not read) the

audience



Presentation Guide

Stick to the presentation time frame

Be concise and to the point Use easily understood plain English, not just

jargon for industry insiders

Use this presentation time to ‘increase interest inthe company’, not to ‘explain everything’

Prepare appendix slides (or FAQ) just in case theymight be needed, detailed financials crucial tohave on hand



Q&A Guide Answer concisely. The faster you can answer -> the more

questions answered -> The higher chance of getting funded

If you don’t know the answer, don’t answer. Get back with ananswer later time, while using it as an opportunity to engageand explain in details.

Be prepared for any question regarding why your businessmight not be successful (utilize FAQ/Appendix)

Know your financials

If there are multiple members of the team present, have theappropriate team member who knows best, answer a givenquestion

Show your coachability during this time



Content Guide

1) Introduction to you and the your company

2) Problem

3) Solution

4) Business Model

5) Underlying Magic – what makes your company unique

6) Marketing and Sales

7) Competition

8) Management Team

9) Financial Projections and Key Metrics

10) Current Update & Proposed Deal



1. Your product/service

The slide itself should list organization name, your name, title and contact info.

You should simply describe your product or service. Example: “We offer B2B integrated socialmedia advertising solution (or your service/product) for small businesses (or your target market) by proving low cost integrated

turnkey solution (or your special sauce)

Demo (show) of how your product/service worksis ALWAYS better than explain in words (charts,diagrams, etc)



2. Problem

Describe the pain that you’re alleviating

The goal is to get everyone “buying in” Avoid looking like a solution searching for a

problem



3. Solution

Explain how you alleviate this pain

Ensure the audience clearly understands whatyou sell

Ensure the audience clearly understands your value proposition

Do not get too in-depth technically here



4. Business Model

Explain how you make money: who pays you,your channels of distribution, and your margins

Walk through the economics of one unit ofwhatever you are selling

If your model is complicated, try to explain it interms of familiar ones

Mention any customers that are currently usingyour product or service



5. Underlying Magic

Describe your secret sauce or magic behind your product or service. What makes your company

unique?

This could be technology, patent, intellectualproperty, exclusive rights, exclusive contracts, keypersonnel in the business, existing customers, etc.

The less text, the better



6. Marketing & Sales

How do you get to your market?

How do you reach/acquire your potentialcustomers?

Show how you define your total addressablemarket and your understanding of your targetmarket, audience, and business space

How do you intend to scale the business?



7. Competition

Provide a complete view of the competitivelandscape

Explain why your product/service is better, faster,cheaper and more valuable than your competitors’

Why are you good rather than why is thecompetition bad



8. Management team

Names, titles, relevant skills and experiences frompast ventures/positions of the key players

Be prepared to explain how you are going tobootstrap, hire, outsource, or contract theneeded resources to fill any holes

List names of advisors, board members and major investors

Describe the history of any team members thathave worked together in the past



9. Financial Projections Clearly a five year projection is difficult to prepare

at your stage of company evolution. The exercise isto show how you are currently thinking aboutgrowth.

Provide a five-year forecast containing not onlydollars but also key metrics, such as number ofcustomers and conversion rate

Clearly explain and break out the underlying keyassumptions behind your projections

It is a good idea to have an additional slide in your appendix to refer to during Q&A with more detailedfinancials including items such as gross margins,cash burn, # of customers, cash flow positive pointetc.



10. Current Update &Proposed Deal

Explain the current status of your product or service andwhat the near future looks like. Share details of your positive momentum and traction (including any previousmonies raised)

Explain what you have learned since inception that

supports your hypothesis. Have you been employing atest and iterate approach?

How much are you raising and how will you use themoney?

Explain what milestones you hope to achieve, how longthe capital will last and future funding needs

Pre-money valuation, structure details: discount, cap,type of security, warrant, etc

What is the exit? List a few comparables and a potentialexit/acquisition target price



Follow up

If you are told that there is sufficient interest tomove your deal forward within TCA:

personally meet the member who will organizethe follow up meeting

Exchange contact information

Take a proactive role in planning the follow upmeeting

Make sure you are properly prepared to providethe in-depth details investors will want tounderstand about the various parts of your buisness



THANK YOUFor further questions, please contact:

Arash Sani

[email protected]

LA TCA Screening Presentation Guide 090612

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