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La SEO come parte dell’Inbound Marketing
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Transcript of La SEO come parte dell’Inbound Marketing
![Page 1: La SEO come parte dell’Inbound Marketing](https://reader035.fdocuments.us/reader035/viewer/2022081404/559306d21a28ab5d768b47ba/html5/thumbnails/1.jpg)
A cura di Andrea ScarpettaHead of Seo @fullplan.it
La seo e l’inbound marketing
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Risotto Marketing
Fonte: lo spicchio d'algio
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Inbound marketing ?
Google insight
2007
2013
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Per niente “free”!!!
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Galassie separate?
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Fight!!!
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C’è un collegamento?
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Da ppc a Vendita
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Da SEO a vendita
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Utente
SEO
SEA
SOCIAL
DEMBlogs
Youtube
Infografiche
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Mai fermarsi alle apparenze!
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Qualcosa è cambiato!
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ORRORE!
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““SEO = RIP?
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Utente
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““Smettiamola di lavorare
per compiacere Google!
Richard Baxter (link)
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““ 1. Creare il
contenuto
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Contenuto che vuole
l’utente
Contenuto che
vuole il cliente
Contenuto
esistente
Creare questi contenuti
Raffinare e aggiornare questi
contenuti
Riduci questo
autore
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Ma un seo come può aiutare?
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““ 2. Diffondere il
contenuto
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““ 3. Misurare i
risultati e imparare dagli
errori
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La trasparenza è essenziale
autore
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Cosa vuole l’utente?
Produzione del
contenuto
Diffusione del
contenuto
Analisi dei risultati
Errori fatti e vittorie
ottenute
Nel dubbio, inizia da qua!
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Scientific Advertising
Ebook su amazon
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““ Più contenuti
interessanti e meno fuffa.
TLDR; version
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““ Ma quindi la SEO
tecnica non serve più ?
(domanda legittima)
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Russia (Yandex)
Cina (Baidu) Giappone (Yahoo)
Corea (Naver)0
10
20
30
40
50
60
70
80
% share
1 miliardo di potenziali utenti
internet!!!!
Non vi fermate a Google!
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Portatevi in casa gli utenti!
Copyright
Mi hanno sospeso la fan page! Come
faccio ora?
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Question time!
@garethjax