SEO 2015 & Whats to Come
-
Upload
chakrapani-anumula -
Category
Services
-
view
411 -
download
0
Transcript of SEO 2015 & Whats to Come
![Page 1: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/1.jpg)
SEO In 2015 & What’sTo Come (2016)
![Page 2: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/2.jpg)
Google please vote for me appeal – Rank My Website
![Page 3: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/3.jpg)
2015
![Page 4: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/4.jpg)
SEO Is Dead Again In 2015
![Page 5: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/5.jpg)
Matt Cutts (Google SPAM Chief) – took a long break.
![Page 6: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/6.jpg)
Mobile Update AKA "Mobilegeddon" — April 22, 2015
In a rare move, Google pre-announcedan algorithm update, telling us that mobile rankings would differ for mobile-friendly sites starting on April 21st.
The impact of this update was, in the short-term, much smaller thanExpected.
![Page 7: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/7.jpg)
The Quality Update — May 3, 2015
After many reports of large-scaleranking changes, originallydubbed "Phantom 2", Google acknowledged a core algorithmchange impacting "quality signals".
![Page 8: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/8.jpg)
Panda 4.2 (#28) — July 17, 2015
Google announced what was most likely a Panda datarefresh, saying that it could take months to fully roll out.
The immediate impact wasunclear, and there were noclear signs of a major algorithm update.
![Page 9: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/9.jpg)
RankBrain* — October 26, 2015
Google made a major announcement,revealing that machine learning had beena part of the algorithm for months, contributing to the 3rd most influential ranking factor.
*Note: This is an announcement date -we believe the actual launch was closer to spring 2015.
![Page 10: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/10.jpg)
2016
![Page 11: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/11.jpg)
More Money For Us SEO’s (have to be super talented)
![Page 12: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/12.jpg)
Client SEO Gets Expensive
![Page 13: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/13.jpg)
More Panda Attack
![Page 14: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/14.jpg)
More Penguin Attack
![Page 15: SEO 2015 & Whats to Come](https://reader035.fdocuments.us/reader035/viewer/2022081604/589adf561a28abee708b4aab/html5/thumbnails/15.jpg)
SEO Dies Again in 2016