LA Salesforce.com User Group: Shopzilla and Informatica Cloud

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Informatica Cloud

Los Angeles User Group

November 9th, 2011

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• Informatica Cloud Overview

• Shopzilla Customer Success Story

• Q & A

Agenda

www.informaticacloud.com

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Enterprise Companies Trust Informatica

• 2010 Revenue: $650 million

• 5-year Average Growth Rate:20% per year

• Employees: 2,125+

• Partners: 400+• Major SI, ISV, OEM and

On-Demand Leaders

• Customers: 4,280+• 84 of Fortune 100

• 87%+ of Dow Jones

• Government Organizations in20 countries

• # 1 in Customer Loyalty Rankings (5 Years in a Row)

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#1 by Customer Count #1 by Data Processed

AppExchange

Industry Leader in Cloud Integration

#1 by Connectivity

Informatica Cloud Marketplace

1,500+ companies 20B+ transactions/month

#1 by Customers/Analysts

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Primary Cloud Integration Use Cases:

Load Data Synchronize Data Replicate DataCleanse Data

…without data integration, cloud-based systems won’t provide the value you’re seeking, indeed they may not be cost

effective at all.”

“

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Informatica Cloud

True SaaS Solution

Proven Customer Success

www.InformaticaCloud.com

Kendall Collins, CMO

“Informatica’s focus on customer success and innovative technology has earned

them the top spot for data integration on the AppExchange.

”

Integration Simplicity

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Pricing and Functionality that Scales for a Small Division or Large IT Organization

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Informatica Cloud Mobile: Data Integration-on-the-Go!

• Released at Dreamforce ’11• Monitor Informatica Cloud usage

• Check the status of and troubleshoot data integration tasks

• Schedule and re-schedule data integration tasks as well as access Informatica Support

• Free on iTunes App Store

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Contacts

• Carlos Clavel – Corporate Sales Manager• [email protected]• Phone # 650.385.5474• 888.345.4639


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Informatica Cloud Customer Success

DataSynchronization

Data Loader

DataReplication

DataQuality

DataSynchronization

DataQuality

Synchronizing Salesforce CRM with Oracle ERP

and other business apps

1.5M rows of data synchronized

daily

Consolidated SmithBarney and Morgan Stanley data on day one

of merger: No disruption

Managers didn’t lose momentum

in ongoing recruiting efforts

Decreased operational

issues from 70 percent to 30 percent of IT

workload

Enabled faster, more accurate

decision-making based on timely,

trusted data

Reduced time needed to

process and submit provider directories from 14 days to five

(64% reduction)

Enhancedcustomer sat and

optimized business process, efficiency

LOB accomplished

75% of what they needed in a day

Reduced time to information for

sales team from weeks to seconds

Now takes minutes a day

to process enrollment data

(use to take weeks)

SalesManagement can now make hiring and deployment decisions based

on accurate membership data

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Agenda



• Q & A


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• A premier portfolio of online shopping brands in the US and Europe, consisting of Bizrate, Beso, Shopzilla, TaDa, PrixMoinsCher, and SparDeinGeld

• Connects shoppers with over 100 million products from tens of thousands of retailers with its unique portfolio of engaging and informative websites

• Reaches a global audience of over 40 million shoppers each month through both the destination websites and affiliate network

• A leading source of sales and consumer feedback for online merchants and retail advertisers

• With offices in Los Angeles, San Diego, and London, the company operates sites and business services in the United States, the United Kingdom, France and Germany

About Shopzilla, Inc.

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Considerations When Choosing a Solution

• Are there any requirements on the Oracle schema? • How are relationships between objects handled? • How are changes to Oracle tables detected? • How are errors handled? • What happens if the synchronization app goes down, but the

other systems are still running? How are the missing updates discovered and reconciled?

• Can synchronization jobs be grouped?• What is the user interface like?• many more...

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Why Informatica Cloud?

• Initial trial showed it could do the job• Informatica Cloud UI makes it easy for a user to get up to

speed and get something working• Mapping is done by dragging and dropping columns

from one table to another• Transformations reminiscent of spreadsheet formulas

• It's possible to copy an existing job and edit it• Built-in migration from Dev to QA to Production (without an

IDE)


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Challenges/Lessons Learned (1)

Rounding Errors in Large NumbersOracle: 123 456 789 012 345 678Salesforce: 123,456,789,012,345,696

Oracle: 12 345 678 901 234 567Salesforce: 12,345,678,901,234,570

Oracle: 1 234 567 890 123 456Salesforce: 1,234,567,890,123,456

• Informatica converts all numbers to floating point with 15 digits of precision, even if they’re integers

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Trailing Zeros in Smaller NumbersOracle: 5067Salesforce: 5067.000000000000000

• Informatica converts all numbers to floating point before converting them to text

• Workaround for both: convert numbers to text using Oracle's to_char() function

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Oracle Views vs. Informatica Transformations•Informatica can do simple joins on the fly, but it can’t do more complicated joins

• In one Oracle view the underlying query now contains 3 left outer joins and a CASE statement

• Another view concatenates multiple values in order to create a unique external identifier for Salesforce

•to_char() calls need to be in Oracle•rule of thumb: Oracle view per Salesforce object

Informatica Log Files Rollover•rolls over after 10 log files, which for us is 10 hours•using Rsync-Incr for automated archiving

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Results

Business users can create custom reports and do analysis in their preferred environment

• show value of individual user over time• identify users who return to site more often

Uploaded 11 million accounts • Informatica worked fine• Salesforce did not scale

• Reports constantly timing out• SOQL queries always timed out if they had any

where clause, frequently even without a where clause

Deleted 10 million accounts – better now

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Results (2)

In Production 24/7 since 11/22/10• had a problem with tasks getting stuck in Feb and

again in April 2011• promised that Summer 2011 release would fix it, and

apparently it did• however Summer 2011 release also took away

schedule blackout settings feature

Informatica gets the blame• problems with bad data getting into Oracle• problems with Salesforce going down

BUT it is actually quite reliable…

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Agenda



• Q & A


Rony Sawdyi, VP of EngineeringSteve Corwin, Lead Software EngineerCarlos Clavel, Manager, Corporate Sales

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LA Salesforce.com User Group: Shopzilla and Informatica Cloud

Technology

Transcript of LA Salesforce.com User Group: Shopzilla and Informatica Cloud